National Museum of American History Audience in United States

National Museum of American History logo

National Museum of American History has an estimated audience of 640,710 people in United States. 49.7% are female, 50.3% are male, average age 40.4. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Eden Lake, Sailor, Hibachi, Goma, Wok.

The average National Museum of American History fan in United States is 40.4 years old, balanced, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Eden Lake, Sailor, Hibachi, with strongest over-indexing on Eden Lake (14.27× the country average). Demographically, the National Museum of American History audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of National Museum of American History fans

Demographic split for National Museum of American History audience in United States
MetricValue
Female49.7%
Male50.3%
Average age40.4
Estimated audience size640,710

Audience persona

The typical National Museum of American History fan in United States is balanced, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Eden Lake.

Top regions in United States

Top regions ranked by reach for National Museum of American History in United States
RegionReachAffinity
Washington, District of Columbia63,37132.91×
Virginia40,3762.59×
Maryland31,9352.9×
New York20,4810.57×
California11,9170.17×
Pennsylvania11,3580.53×
Florida10,6700.25×
Texas9,1160.17×
New Jersey8,0250.49×
North Carolina7,1260.37×
Massachusetts5,4780.43×
Georgia5,2710.27×
Ohio5,2360.27×
Illinois4,9020.23×
Michigan3,6160.22×
Tennessee3,5170.27×
South Carolina2,8210.29×
Indiana2,6510.23×
Connecticut2,4600.38×
Washington2,4250.19×
Missouri2,2510.22×
Minnesota2,2420.24×
Kentucky2,2120.28×
Wisconsin2,1980.23×
Colorado2,1410.21×
Arizona2,0210.15×
Alabama1,9710.22×
Louisiana1,6940.2×
Delaware1,5780.89×
West Virginia1,4550.49×
Oklahoma1,4070.2×
Oregon1,3040.18×
Utah1,2860.22×
Iowa1,1610.22×
Kansas1,0770.21×
Arkansas1,0290.2×
Mississippi9680.18×
New Hampshire8530.34×
Nevada8280.13×
Nebraska7190.22×
Rhode Island6460.32×
Maine6460.28×
Idaho4600.14×
New Mexico4310.13×
Hawaii3580.13×
Montana2850.16×
Vermont2770.25×
North Dakota2410.18×
South Dakota2360.16×
Alaska1700.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Museum of American History audience
BrandAffinityCategory
Eden Lake14.27×Movies & TV
Sailor8.38×Travel & Leisure
Hibachi11.24×Food & Beverages
Goma23.58×Travel & Leisure
Wok8.48×Food & Beverages
Home construction1.8×Home & Garden
Google Home7.88×Technology & Electronics
Academy Award for Best Production Design20×Movies & TV
Nebraska3.19×Travel & Leisure
Cherish (group)12.42×Music & Radio
Hollywood Vampires (band)20.23×Music & Radio
headspace10.05×Health
Jesse Plemons3.71×Movies & TV
Nebraska Cornhuskers football3.84×Sports
The Diving Bell and the Butterfly26.18×Movies & TV
Jaws5.78×Movies & TV
Food quality14.32×Food & Beverages
Home equity2.02×Home & Garden
Goop5.22×Internet & Social Media
Steampunk4.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Museum of American History audience
TraitClusterScore
TravellingTHRILL4.16
PatriotismCONSERVATISM3.28
Family OrientationCONSERVATISM2.23
Community OrientationOPEN1.72
Urban LifestyleOPEN1.61
SpiritualityBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for National Museum of American History
CountryShare
United States53.5%
India8.5%
Germany6.1%

See National Museum of American History audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does National Museum of American History have in United States?

National Museum of American History has an estimated audience of 640,710 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of National Museum of American History fans?

49.7% of National Museum of American History fans are female, 50.3% are male, with an average age of 40.4 years.

Which brands do National Museum of American History fans like most?

National Museum of American History fans show strongest brand affinity for Eden Lake (14.27×), Sailor (8.38×), and Hibachi (11.24×) over the country average.

Where do National Museum of American History fans live in United States?

National Museum of American History fans in United States are most concentrated in Washington, District of Columbia (reach 63,371), Virginia (reach 40,376), and Maryland (reach 31,935). These three regions account for the largest share of the active audience.

What other brands do National Museum of American History fans also like?

Beyond National Museum of American History itself, the audience over-indexes on Sailor (8.38×), Hibachi (11.24×), Goma (23.58×), and Wok (8.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Museum of American History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.