Rascasse Audience Intelligence

National Museum of American History Audience in United States

Name: National Museum of American History — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about National Museum of American History in United States — modelled from more than twelve digital signal sources. National Museum of American History has an estimated audience of 640,710 people in United States.

#40among Museum in United States #3127among POI in United States #297in Arts & Culture

The average National Museum of American History fan in United States is 40.4 years old, balanced, and lives primarily in Washington, District of Columbia.

The audience is concentrated in Washington, District of Columbia, Virginia, Maryland.

Top brand affinities include Babe Ruth, Joe DiMaggio, Woolrich, with strongest over-indexing on Babe Ruth (26.09× the country average).

Demographically, the National Museum of American History audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Museum of American History fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Museum of American History profile in United States.

Audience size

641K

in United States

Gender

49.7%♀

50.3% male

Age

40.4

average years

Country rank

#31570

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of National Museum of American History fans

49.7% are female, 50.3% are male, average age 40.4.

Fig. 02

Gender split

49.7%

Female

50.3%

Male

Demographic split for National Museum of American History audience in United States
Metric	Value
Female	49.7%
Male	50.3%
Average age	40.4
Estimated audience size	640,710

Fig. 03

Age distribution

Age distribution of the National Museum of American History audience in United States
Age bracket	Share	%
16-19		23%
20-29		15%
30-39		16%
40-49		18%
50+		29%

Fig. 04

Worldwide distribution

53.5%

of the worldwide National Museum of American History audience comes from United States.

Worldwide audience distribution share by country for National Museum of American History
Country	Share
United States	53.5%
India	8.5%
Germany	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Museum of American History audience in United States is strongest.

Fig. 05

Top regions by affinity

National Museum of American History fans by region: top regions in United States
#	Region	Reach	×
01	Washington, District of Columbia	~70K	34.13×
02	Maryland	~30K	2.64×
03	Virginia	~40K	2.38×
04	Delaware	~1K	0.83×
05	Alaska	~1K	0.79×
06	North Dakota	<1K	0.73×
07	South Dakota	~1K	0.72×
08	Vermont	<1K	0.71×
09	Montana	~1K	0.69×
10	West Virginia	~2K	0.63×
11	Hawaii	~2K	0.63×
12	Rhode Island	~1K	0.60×
13	Idaho	~2K	0.59×
14	Maine	~1K	0.58×
15	New Mexico	~2K	0.57×
16	New Hampshire	~1K	0.57×
17	Mississippi	~3K	0.53×
18	Nebraska	~2K	0.52×
19	New York	~20K	0.50×
20	Pennsylvania	~10K	0.49×
21	Arkansas	~3K	0.49×
22	New Jersey	~8K	0.47×
23	Kansas	~2K	0.47×
24	Connecticut	~3K	0.46×
25	Iowa	~2K	0.45×
26	Oklahoma	~3K	0.43×
27	Nevada	~3K	0.43×
28	Massachusetts	~5K	0.42×
29	Kentucky	~3K	0.42×
30	Utah	~2K	0.42×
31	Louisiana	~3K	0.41×
32	North Carolina	~7K	0.39×
33	South Carolina	~4K	0.39×
34	Alabama	~3K	0.39×
35	Oregon	~3K	0.39×
36	Tennessee	~5K	0.36×
37	Wisconsin	~3K	0.36×
38	Missouri	~4K	0.35×
39	Minnesota	~3K	0.35×
40	Indiana	~4K	0.34×
41	Ohio	~6K	0.33×
42	Colorado	~3K	0.33×
43	Georgia	~6K	0.31×
44	Arizona	~4K	0.31×
45	Washington	~4K	0.30×
46	Michigan	~5K	0.29×
47	Illinois	~6K	0.27×
48	Florida	~10K	0.26×
49	Texas	~10K	0.20×
50	California	~10K	0.18×

Affinity by region — National Museum of American History, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Museum of American History audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Museum of American History audience
#	Interest	Category	×
01	Woolrich	Fashion & Accessoires	60.98×
02	Edinburgh Castle	Travel & Leisure	47.05×
03	Tower Bridge	Travel & Leisure	40.86×
04	Tower of London	Travel & Leisure	40.46×
05	Big Ben	Travel & Leisure	38.91×
06	Sarah Connor	Music & Radio	35.89×
07	Joe DiMaggio	Sports	35.41×
08	Fright Night	Movies & TV	33.52×
09	Babe Ruth	Sports	26.09×
10	San Jose Earthquakes	Sports	22.93×
11	Ford EcoSport	Cars & Mobility	20.00×
12	São Paulo FC	Sports	20.00×
13	Chip tuning	Cars & Mobility	18.65×
14	London Eye	Travel & Leisure	17.62×
15	Travel Blogger	Travel & Leisure	17.33×
16	Florida Panthers	Sports	17.01×
17	British Museum	Arts & Culture	10.89×
18	Ice Hockey World Championships	Sports	10.88×
19	City car	Cars & Mobility	9.52×
20	Planet Fitness	Sports	2.66×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Museum of American History audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by National Museum of American History audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	4.80×
Travelling	THRILL	3.17×
Family Orientation	CONSERVATISM	1.89×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by National Museum of American History audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.76×
Pet Ownership	JOY	0.83×
Luxury Orientation	PREMIUM	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does National Museum of American History have in United States?

National Museum of American History has an estimated audience of 640,710 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of National Museum of American History fans?

49.7% of National Museum of American History fans are female, 50.3% are male, with an average age of 40.4 years.

Which brands do National Museum of American History fans like most?

National Museum of American History fans show strongest brand affinity for Babe Ruth (26.09×), Joe DiMaggio (35.41×), and Woolrich (60.98×) over the country average.

Where do National Museum of American History fans live in United States?

National Museum of American History fans in United States are most concentrated in Washington, District of Columbia (reach ~70K), Virginia (reach ~40K), and Maryland (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do National Museum of American History fans also like?

Beyond National Museum of American History itself, the audience over-indexes on Joe DiMaggio (35.41×), Woolrich (60.98×), Travel Blogger (17.33×), and Sarah Connor (35.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

Museum of Modern Art (7,444,687)
British Museum (6,534,849)
Metropolitan Museum of Art (5,185,120)
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Children's museum (3,053,138)

See National Museum of American History audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Museum of American History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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