NBC Sports Soccer Audience in United States

NBC Sports Soccer logo

NBC Sports Soccer has an estimated audience of 302,987 people in United States. 35.4% are female, 64.6% are male, average age 34.2. Top regions: New York, California, Texas. Top brand affinities: Bully (2011 film), Dana Carvey, Snow White (Fables), Dental hygienist, Mackenzie Foy.

The average NBC Sports Soccer fan in United States is 34.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Bully (2011 film), Dana Carvey, Snow White (Fables), with strongest over-indexing on Bully (2011 film) (81.87× the country average). Demographically, the NBC Sports Soccer audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Soccer

Demographics of NBC Sports Soccer fans

Demographic split for NBC Sports Soccer audience in United States
MetricValue
Female35.4%
Male64.6%
Average age34.2
Estimated audience size302,987

Audience persona

The typical NBC Sports Soccer fan in United States is more male, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bully (2011 film).

Top regions in United States

Top regions ranked by reach for NBC Sports Soccer in United States
RegionReachAffinity
New York12,9870.77×
California12,5970.38×
Texas9,9900.38×
Florida8,5860.42×
Ohio7,5700.81×
Pennsylvania7,5210.74×
Illinois6,5840.65×
Virginia6,4200.87×
Maryland5,4291.04×
Massachusetts4,6240.77×
New Jersey3,9820.52×
Georgia3,6820.39×
North Carolina3,5350.39×
Tennessee3,1440.52×
South Carolina3,1220.68×
Mississippi2,9911.2×
Connecticut2,9840.98×
Arkansas2,8781.15×
Colorado2,8510.6×
Kentucky2,7700.73×
Washington2,7090.45×
Louisiana2,6590.68×
Oklahoma2,5980.77×
Missouri2,5770.53×
Arizona2,5180.41×
Alabama2,4750.58×
West Virginia2,4691.75×
Minnesota2,3360.54×
Indiana2,2810.41×
Kansas2,2810.96×
Idaho2,2801.5×
Wisconsin2,2660.5×
Hawaii2,1781.67×
Iowa2,1650.87×
Montana2,1482.56×
Nevada2,1400.73×
South Dakota2,1203.03×
Michigan2,1030.27×
New Hampshire2,0341.7×
Nebraska1,9921.31×
New Mexico1,9821.3×
Rhode Island1,9642.04×
Maine1,9631.81×
Oregon1,9500.56×
Utah1,9380.71×
Vermont1,9323.63×
Washington, District of Columbia1,5881.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBC Sports Soccer audience
BrandAffinityCategory
Bully (2011 film)81.87×Movies & TV
Dana Carvey40.53×Movies & TV
Snow White (Fables)44.54×Literature
Dental hygienist20.36×Health
Mackenzie Foy15.93×Fashion & Accessoires
Home construction2.66×Home & Garden
Penn & Teller14.31×Movies & TV
Yoga Journal29.9×Sports
Hebe10.3×Home & Garden
Jordan Fisher12.36×Movies & TV
Filmweb39.2×Movies & TV
Alaska2.15×Travel & Leisure
Nebraska3.33×Travel & Leisure
Vanity Fair France111.31×Fashion & Accessoires
Nationality2.42×Politics & Society
Minnesota1.92×Travel & Leisure
Enrique Hernández (baseball)14.94×Sports
Justice2.63×Politics & Society
Warning sign10.92×Cars & Mobility
Stop Bullying14.09×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBC Sports Soccer audience
TraitClusterScore
Early Adopter MentalityPOWER1.79
LGBTQ+ IdentityOPEN1.78
Luxury OrientationPREMIUM1.42
Sports ActivityPOWER1.4
Risk AppetiteTHRILL1.37
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for NBC Sports Soccer
CountryShare
United States97.0%
India0.5%
United Kingdom0.4%

See NBC Sports Soccer audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does NBC Sports Soccer have in United States?

NBC Sports Soccer has an estimated audience of 302,987 people in United States, concentrated in New York and California.

What is the gender split and age of NBC Sports Soccer fans?

35.4% of NBC Sports Soccer fans are female, 64.6% are male, with an average age of 34.2 years.

Which brands do NBC Sports Soccer fans like most?

NBC Sports Soccer fans show strongest brand affinity for Bully (2011 film) (81.87×), Dana Carvey (40.53×), and Snow White (Fables) (44.54×) over the country average.

Where do NBC Sports Soccer fans live in United States?

NBC Sports Soccer fans in United States are most concentrated in New York (reach 12,987), California (reach 12,597), and Texas (reach 9,990). These three regions account for the largest share of the active audience.

What other brands do NBC Sports Soccer fans also like?

Beyond NBC Sports Soccer itself, the audience over-indexes on Dana Carvey (40.53×), Snow White (Fables) (44.54×), Dental hygienist (20.36×), and Mackenzie Foy (15.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC Sports Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.