Rascasse Audience Intelligence

A-League Audience in United States

A data profile of the people who buy, follow and care about A-League in United States — modelled from more than twelve digital signal sources. A-League has an estimated audience of 683,273 people in United States.

#247among Soccer in United States#355among Event in United States#2883in Sports

The average A-League fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FIFA World Cup, FIFA World Cup 2026, Premier League, with strongest over-indexing on FIFA World Cup (13.28× the country average).

Demographically, the A-League audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A-League fan in United States is more male, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A-League profile in United States.

Audience size
683K
in United States
Gender
39.1%♀
60.9% male
Age
33.1
average years
Country rank
#30349
Event in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of A-League fans

39.1% are female, 60.9% are male, average age 33.1.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for A-League audience in United States
MetricValue
Female39.1%
Male60.9%
Average age33.1
Estimated audience size683,273
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the A-League audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

16.2%

of the worldwide A-League audience comes from United States.

Worldwide audience distribution share by country for A-League
CountryShare
Australia27.6%
United States16.2%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A-League audience in United States is strongest.

Fig. 05

Top regions by affinity

A-League fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K2.43×
02California~200K2.15×
03Hawaii~6K1.97×
04New York~70K1.87×
05Illinois~40K1.62×
06Washington~20K1.47×
07Arizona~20K1.35×
08New Jersey~20K1.25×
09Maryland~10K1.19×
10Massachusetts~20K1.18×
11Alaska~2K1.18×
12Oregon~9K1.13×
13Texas~70K1.12×
14Minnesota~10K1.06×
15Colorado~10K1.05×
16Nebraska~4K1.05×
17Washington, District of Columbia~2K1.05×
18Virginia~20K1.01×
19Indiana~10K1.01×
20North Dakota~1K1.01×
21Iowa~6K1.00×
22Florida~50K0.99×
23Vermont~1K0.99×
24South Dakota~2K0.95×
25Montana~2K0.94×
26Delaware~2K0.94×
27New Hampshire~3K0.93×
28Rhode Island~2K0.93×
29West Virginia~3K0.92×
30Maine~2K0.92×
31Kansas~5K0.91×
32Idaho~3K0.91×
33New Mexico~3K0.91×
34Kentucky~8K0.90×
35Mississippi~5K0.89×
36Arkansas~5K0.88×
37Missouri~10K0.87×
38Pennsylvania~20K0.86×
39Connecticut~6K0.86×
40Utah~5K0.86×
41Tennessee~10K0.85×
42Alabama~8K0.85×
43Louisiana~8K0.85×
44Oklahoma~6K0.85×
45Wisconsin~9K0.84×
46Michigan~10K0.83×
47South Carolina~8K0.82×
48Georgia~20K0.81×
49North Carolina~20K0.74×
50Ohio~10K0.68×
Fig. 06

Affinity by region

Affinity by region — A-League, United States
0.68×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A-League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A-League audience
#·InterestCategoryAffinity×
01Wadi Degla Sporting ClubSports268.19×
02AFC BournemouthSports39.73×
03Spain national football teamSports21.20×
04Paris Saint-GermainSports17.46×
05Atlético MadridSports17.31×
06Premier LeagueSports15.78×
07FIFA World CupSports13.28×
08FC Bayern MunichSports12.03×
09UEFA Champions LeagueSports11.79×
10Fox SportsMovies & TV11.57×
11Lamine YamalSports11.56×
12Fox Sports 1Sports10.93×
13Broadcasting of sports eventsMovies & TV10.61×
14Major League SoccerSports9.47×
15Cristiano RonaldoSports9.34×
16La LigaSports9.07×
17Central AmericaTravel & Leisure8.80×
18JudaismPolitics & Society8.44×
19FIFA World Cup 2026Sports7.44×
20NFLSports2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A-League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A-League audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.52×
PatriotismCONSERVATISM2.11×
TraditionCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A-League audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.93×
Quality AwarenessPREMIUM0.96×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does A-League have in United States?

A-League has an estimated audience of 683,273 people in United States, concentrated in California and New York.

02

What is the gender split and age of A-League fans?

39.1% of A-League fans are female, 60.9% are male, with an average age of 33.1 years.

03

Which brands do A-League fans like most?

A-League fans show strongest brand affinity for FIFA World Cup (13.28×), FIFA World Cup 2026 (7.44×), and Premier League (15.78×) over the country average.

04

Where do A-League fans live in United States?

A-League fans in United States are most concentrated in California (reach ~200K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do A-League fans also like?

Beyond A-League itself, the audience over-indexes on FIFA World Cup 2026 (7.44×), Premier League (15.78×), UEFA Champions League (11.79×), and Paris Saint-Germain (17.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See A-League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for A-League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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