Fox Sports 1 Audience in United States

Fox Sports 1 logo

Fox Sports 1 has an estimated audience of 8,995,449 people in United States. 22.1% are female, 77.9% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, Grover Cleveland, Bully (2011 film).

The average Fox Sports 1 fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, with strongest over-indexing on Ken Griffey Jr. (18.06× the country average). Demographically, the Fox Sports 1 audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of Fox Sports 1 fans

Demographic split for Fox Sports 1 audience in United States
MetricValue
Female22.1%
Male77.9%
Average age38.2
Estimated audience size8,995,449

Audience persona

The typical Fox Sports 1 fan in United States is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for Fox Sports 1 in United States
RegionReachAffinity
California1,547,0731.56×
New York733,6161.46×
Texas670,5610.87×
Florida668,6341.1×
North Carolina328,6581.21×
New Jersey293,1591.28×
Illinois288,7390.96×
Ohio284,0351.02×
Pennsylvania262,7670.87×
Georgia222,5200.8×
Arizona216,7861.18×
Michigan215,1930.91×
Virginia199,8720.91×
Indiana190,6001.16×
Washington183,3381.02×
Tennessee173,9610.96×
Massachusetts147,4630.83×
Wisconsin147,3991.09×
Missouri145,1601×
Colorado132,5960.94×
Maryland132,2410.85×
Iowa123,9371.67×
Kentucky123,3981.09×
Connecticut116,2311.29×
Minnesota109,9520.85×
South Carolina109,5730.81×
Oregon101,3190.98×
Nevada98,9741.14×
Utah90,7201.13×
Oklahoma88,6290.89×
Kansas81,4051.15×
Nebraska77,6931.72×
Idaho75,3581.67×
Alabama68,0670.54×
Louisiana65,7410.57×
New Mexico52,1361.16×
Arkansas43,9080.59×
West Virginia42,7611.02×
Mississippi37,5630.51×
Hawaii36,2810.94×
Montana31,2361.25×
Washington, District of Columbia31,2351.16×
Rhode Island27,0100.94×
Maine24,3980.76×
New Hampshire22,5920.64×
Delaware18,8390.76×
South Dakota17,6580.85×
North Dakota14,1910.77×
Vermont13,0270.82×
Wyoming10,8260.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox Sports 1 audience
BrandAffinityCategory
Ken Griffey Jr.18.06×Sports
Graham Greene (actor)13.27×
Fernando Valenzuela21.62×Sports
Grover Cleveland12.89×Politics & Society
Bully (2011 film)9.33×Movies & TV
Snow White (Fables)11.64×Literature
Israel2.43×Travel & Leisure
Litter box2.18×Pets & Animals
Roy Wood, Jr.13.69×Movies & TV
Captain America (1990 film)3.46×Movies & TV
Julio Cesar Chavez Jr.5.36×Sports
Jeep Grand Cherokee (WJ)4.53×Cars & Mobility
Grover Washington, Jr.18.75×Music & Radio
Keith Stanfield4.42×Movies & TV
Graham Greene3.94×Literature
Riedel (glass manufacturer)16.51×Home & Garden
Les Brown (bandleader)13.13×Music & Radio
Paul Graham (computer programmer)14.81×Technology & Electronics
Jesse Plemons2.15×Movies & TV
Home staging3.2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox Sports 1 audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Luxury OrientationPREMIUM1.54
ExtroversionTHRILL1.34
PatriotismCONSERVATISM1.21
Social Media UsageJOY1.14
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Fox Sports 1
CountryShare
United States96.2%
Philippines1.9%
Argentina0.3%

See Fox Sports 1 audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fox Sports 1 have in United States?

Fox Sports 1 has an estimated audience of 8,995,449 people in United States, concentrated in California and New York.

What is the gender split and age of Fox Sports 1 fans?

22.1% of Fox Sports 1 fans are female, 77.9% are male, with an average age of 38.2 years.

Which brands do Fox Sports 1 fans like most?

Fox Sports 1 fans show strongest brand affinity for Ken Griffey Jr. (18.06×), Graham Greene (actor) (13.27×), and Fernando Valenzuela (21.62×) over the country average.

Where do Fox Sports 1 fans live in United States?

Fox Sports 1 fans in United States are most concentrated in California (reach 1,547,073), New York (reach 733,616), and Texas (reach 670,561). These three regions account for the largest share of the active audience.

What other brands do Fox Sports 1 fans also like?

Beyond Fox Sports 1 itself, the audience over-indexes on Graham Greene (actor) (13.27×), Fernando Valenzuela (21.62×), Grover Cleveland (12.89×), and Bully (2011 film) (9.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Sports 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.