Rascasse Audience Intelligence

Fox Sports 1 Audience in United States

A data profile of the people who buy, follow and care about Fox Sports 1 in United States — modelled from more than twelve digital signal sources. Fox Sports 1 has an estimated audience of 8,999,648 people in United States.

#42among TV Channel in United States#328in Sports

The average Fox Sports 1 fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buffalo Bills, Tampa Bay Buccaneers, Miami Dolphins, with strongest over-indexing on Buffalo Bills (7.58× the country average).

Demographically, the Fox Sports 1 audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fox Sports 1 fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fox Sports 1 profile in United States.

Audience size
9M
in United States
Gender
22.1%♀
77.9% male
Age
38.2
average years
Country rank
#3976
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Fox Sports 1

22.1% are female, 77.9% are male, average age 38.2.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for Fox Sports 1 audience in United States
MetricValue
Female22.1%
Male77.9%
Average age38.2
Estimated audience size8,999,648
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Fox Sports 1 audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Fox Sports 1 audience comes from United States.

Worldwide audience distribution share by country for Fox Sports 1
CountryShare
United States96.2%
Philippines1.9%
Argentina0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fox Sports 1 audience in United States is strongest.

Fig. 05

Top regions by affinity

Fox Sports 1 fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K2.32×
02Iowa~100K1.87×
03Washington~300K1.82×
04Idaho~80K1.82×
05Wisconsin~200K1.48×
06California~1.5M1.44×
07Kansas~90K1.29×
08Arizona~200K1.27×
09Connecticut~100K1.26×
10Nevada~100K1.21×
11Illinois~400K1.20×
12New Mexico~50K1.20×
13Texas~900K1.14×
14Utah~90K1.13×
15Oregon~100K1.12×
16Indiana~200K1.10×
17West Virginia~50K1.08×
18New Jersey~200K1.07×
19Michigan~200K1.05×
20Florida~600K1.03×
21New York~500K1.02×
22North Carolina~300K0.98×
23Montana~20K0.98×
24Colorado~100K0.97×
25Missouri~100K0.91×
26Rhode Island~30K0.91×
27South Dakota~20K0.91×
28Ohio~200K0.89×
29Washington, District of Columbia~20K0.87×
30Delaware~20K0.86×
31Oklahoma~90K0.85×
32Kentucky~90K0.84×
33Maryland~100K0.83×
34South Carolina~100K0.82×
35Minnesota~100K0.82×
36Pennsylvania~200K0.81×
37Tennessee~100K0.81×
38Hawaii~30K0.81×
39Vermont~10K0.81×
40Georgia~200K0.80×
41Virginia~200K0.78×
42Arkansas~60K0.75×
43North Dakota~10K0.75×
44Alaska~10K0.73×
45Maine~20K0.72×
46Massachusetts~100K0.68×
47New Hampshire~20K0.67×
48Alabama~80K0.64×
49Mississippi~50K0.61×
50Louisiana~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Fox Sports 1, United States
0.60×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fox Sports 1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fox Sports 1 audience
#·InterestCategoryAffinity×
01Chiwetel EjioforMovies & TV20.00×
02Jacksonville JaguarsSports10.04×
03Russell WilsonSports9.90×
04Tampa Bay BuccaneersSports9.44×
05New York JetsSports9.37×
06Cincinnati BengalsSports9.28×
07Indianapolis ColtsSports9.13×
08Miami DolphinsSports8.21×
09New York GiantsSports7.74×
10Minnesota VikingsSports7.65×
11Los Angeles RamsSports7.62×
12Buffalo BillsSports7.58×
13Carolina PanthersSports7.46×
14Denver BroncosSports7.34×
15Baltimore RavensSports7.26×
16Seattle SeahawksSports7.08×
17Cleveland BrownsSports6.99×
18Green Bay PackersSports6.18×
19Detroit LionsSports6.10×
20Pittsburgh SteelersSports5.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fox Sports 1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fox Sports 1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Career OrientationPOWER1.41×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fox Sports 1 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
CreativityOPEN0.62×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fox Sports 1 have in United States?

Fox Sports 1 has an estimated audience of 8,999,648 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fox Sports 1 fans?

22.1% of Fox Sports 1 fans are female, 77.9% are male, with an average age of 38.2 years.

03

Which brands do Fox Sports 1 fans like most?

Fox Sports 1 fans show strongest brand affinity for Buffalo Bills (7.58×), Tampa Bay Buccaneers (9.44×), and Miami Dolphins (8.21×) over the country average.

04

Where do Fox Sports 1 fans live in United States?

Fox Sports 1 fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Fox Sports 1 fans also like?

Beyond Fox Sports 1 itself, the audience over-indexes on Tampa Bay Buccaneers (9.44×), Miami Dolphins (8.21×), Denver Broncos (7.34×), and Indianapolis Colts (9.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Fox Sports 1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Sports 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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