Rascasse Audience Intelligence

Need for Speed: Underground Audience in United States

A data profile of the people who buy, follow and care about Need for Speed: Underground in United States — modelled from more than twelve digital signal sources. Need for Speed: Underground has an estimated audience of 286,143 people in United States.

#13among Racing in United States#792among Video / Board Game in United States#1167in Games

The average Need for Speed: Underground fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pagani Zonda, Need for Speed, Pagani Huayra, with strongest over-indexing on Pagani Zonda (203.16× the country average).

Demographically, the Need for Speed: Underground audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Need for Speed: Underground fan in United States is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Pagani Zonda.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Need for Speed: Underground profile in United States.

Audience size
286K
in United States
Gender
22.1%♀
77.9% male
Age
36.9
average years
Country rank
#49514
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Need for Speed: Underground fans

22.1% are female, 77.9% are male, average age 36.9.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for Need for Speed: Underground audience in United States
MetricValue
Female22.1%
Male77.9%
Average age36.9
Estimated audience size286,143
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Need for Speed: Underground audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3919%
40-4916%
50+17%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Need for Speed: Underground audience comes from United States.

Worldwide audience distribution share by country for Need for Speed: Underground
CountryShare
United States29.9%
Brazil7.9%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Need for Speed: Underground audience in United States is strongest.

Fig. 05

Top regions by affinity

Need for Speed: Underground fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.21×
02Tennessee~7K1.18×
03Kentucky~4K1.16×
04Missouri~5K1.14×
05North Dakota<1K1.14×
06South Dakota<1K1.13×
07Washington~6K1.11×
08Indiana~6K1.11×
09North Carolina~9K1.09×
10Arkansas~3K1.09×
11Texas~30K1.08×
12Iowa~3K1.08×
13Kansas~2K1.08×
14Nebraska~2K1.08×
15Idaho~2K1.08×
16West Virginia~1K1.08×
17New Mexico~2K1.07×
18Arizona~6K1.06×
19Nevada~3K1.06×
20Ohio~9K1.05×
21Alabama~4K1.04×
22Mississippi~2K1.03×
23Oregon~3K1.02×
24Utah~3K1.02×
25Pennsylvania~10K1.00×
26South Carolina~4K1.00×
27Georgia~9K0.99×
28Alaska<1K0.99×
29Delaware<1K0.98×
30Colorado~4K0.97×
31Montana<1K0.97×
32Louisiana~4K0.96×
33Connecticut~3K0.95×
34New Hampshire~1K0.95×
35Rhode Island<1K0.95×
36Vermont<1K0.95×
37California~30K0.94×
38Florida~20K0.94×
39Wisconsin~4K0.92×
40Maine<1K0.92×
41Illinois~9K0.91×
42Virginia~6K0.91×
43Hawaii~1K0.91×
44Michigan~7K0.90×
45Maryland~4K0.87×
46Minnesota~4K0.86×
47Washington, District of Columbia<1K0.85×
48Massachusetts~5K0.83×
49New York~10K0.80×
50New Jersey~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Need for Speed: Underground, United States
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Need for Speed: Underground audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Need for Speed: Underground audience
#·InterestCategoryAffinity×
01Pagani ZondaCars & Mobility203.16×
02Alice: Madness ReturnsGames76.33×
03TrackManiaGames51.63×
04Nissan SilviaCars & Mobility47.67×
05McLaren F1Sports44.10×
06Pagani HuayraCars & Mobility34.74×
07Need for SpeedGames32.24×
08Honda NSXCars & Mobility26.83×
09Acura MDXCars & Mobility21.47×
10Candy Crush Soda SagaGames20.16×
11Mazda6Cars & Mobility20.00×
12Animal CrossingGames15.21×
13Candy Crush SagaGames13.17×
14CarcareCars & Mobility12.52×
15Antique carCars & Mobility11.40×
16Super MarioGames10.85×
17Honda CivicCars & Mobility10.61×
18City carCars & Mobility10.30×
19Family carCars & Mobility8.57×
20Giannis AntetokounmpoSports6.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Need for Speed: Underground audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Need for Speed: Underground audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.26×
Price SensitivityPREMIUM1.89×
Risk AppetiteTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Need for Speed: Underground audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Pet OwnershipJOY0.81×
TravellingTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Need for Speed: Underground have in United States?

Need for Speed: Underground has an estimated audience of 286,143 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Need for Speed: Underground fans?

22.1% of Need for Speed: Underground fans are female, 77.9% are male, with an average age of 36.9 years.

03

Which brands do Need for Speed: Underground fans like most?

Need for Speed: Underground fans show strongest brand affinity for Pagani Zonda (203.16×), Need for Speed (32.24×), and Pagani Huayra (34.74×) over the country average.

04

Where do Need for Speed: Underground fans live in United States?

Need for Speed: Underground fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Need for Speed: Underground fans also like?

Beyond Need for Speed: Underground itself, the audience over-indexes on Need for Speed (32.24×), Pagani Huayra (34.74×), McLaren F1 (44.1×), and Carcare (12.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Need for Speed: Underground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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