Need for Speed: Underground Audience in United States
Need for Speed: Underground has an estimated audience of 286,077 people in United States. 22.1% are female, 77.9% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: ENA (Emergency Nurses Association), Personalised Gifts, Passaic County, New Jersey, Life of Pi, Arrietty.
The average Need for Speed: Underground fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ENA (Emergency Nurses Association), Personalised Gifts, Passaic County, New Jersey, with strongest over-indexing on ENA (Emergency Nurses Association) (40.28× the country average). Demographically, the Need for Speed: Underground audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Racing
Demographics of Need for Speed: Underground fans
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 36.9 |
| Estimated audience size | 286,077 |
Audience persona
The typical Need for Speed: Underground fan in United States is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for ENA (Emergency Nurses Association).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 32,745 | 1.04× |
| Texas | 29,018 | 1.18× |
| Florida | 19,325 | 1× |
| New York | 12,740 | 0.8× |
| North Carolina | 9,732 | 1.13× |
| Pennsylvania | 9,715 | 1.01× |
| Illinois | 9,551 | 1× |
| Ohio | 9,486 | 1.08× |
| Georgia | 9,226 | 1.05× |
| Michigan | 7,165 | 0.96× |
| Tennessee | 6,740 | 1.17× |
| Arizona | 6,697 | 1.15× |
| Virginia | 6,634 | 0.95× |
| Washington | 6,275 | 1.09× |
| New Jersey | 5,866 | 0.81× |
| Indiana | 5,765 | 1.1× |
| Missouri | 5,400 | 1.17× |
| Colorado | 4,903 | 1.09× |
| Massachusetts | 4,744 | 0.84× |
| Kentucky | 4,578 | 1.28× |
| Oklahoma | 4,436 | 1.4× |
| Maryland | 4,252 | 0.86× |
| Wisconsin | 4,232 | 0.98× |
| South Carolina | 4,226 | 0.98× |
| Alabama | 4,059 | 1.02× |
| Oregon | 3,638 | 1.11× |
| Minnesota | 3,486 | 0.85× |
| Louisiana | 3,420 | 0.93× |
| Connecticut | 3,037 | 1.06× |
| Nevada | 3,031 | 1.1× |
| Arkansas | 2,878 | 1.22× |
| Utah | 2,712 | 1.06× |
| Kansas | 2,436 | 1.08× |
| Iowa | 2,329 | 0.99× |
| Mississippi | 2,250 | 0.95× |
| West Virginia | 1,653 | 1.24× |
| New Mexico | 1,610 | 1.12× |
| Nebraska | 1,468 | 1.02× |
| Idaho | 1,423 | 0.99× |
| New Hampshire | 1,071 | 0.95× |
| Maine | 886 | 0.86× |
| Hawaii | 852 | 0.69× |
| South Dakota | 845 | 1.28× |
| Rhode Island | 813 | 0.89× |
| Montana | 662 | 0.83× |
| Delaware | 635 | 0.8× |
| North Dakota | 606 | 1.03× |
| Washington, District of Columbia | 449 | 0.52× |
| Alaska | 426 | 0.7× |
| Wyoming | 376 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ENA (Emergency Nurses Association) | 40.28× | Health |
| Personalised Gifts | 9.12× | Home & Garden |
| Passaic County, New Jersey | 18.03× | Travel & Leisure |
| Life of Pi | 16.09× | Movies & TV |
| Arrietty | 20× | Movies & TV |
| Combat sport | 2.14× | Sports |
| Pro-Ject | 5.35× | Music & Radio |
| Monogram | 4.85× | Home & Garden |
| Vocal harmony | 4.95× | Music & Radio |
| Iyanla Vanzant | 15.62× | Business & Career |
| Academy Award for Best Original Score | 18.76× | Movies & TV |
| Ishan Kishan | 33.6× | Sports |
| Title Nine | 10.18× | Fashion & Accessoires |
| Rapid prototyping | 16.06× | Business & Career |
| Omaha Storm Chasers | 17.87× | Sports |
| Hog Hunting | 2.95× | Sports |
| Joe Haden | 19.78× | Sports |
| Grinch | 3.41× | Movies & TV |
| Equinix | 11.17× | Business & Career |
| Throne of Glass | 5.61× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.98 |
| Risk Appetite | THRILL | 1.88 |
| LGBTQ+ Identity | OPEN | 1.85 |
| Early Adopter Mentality | POWER | 1.79 |
| Price Sensitivity | PREMIUM | 1.4 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 8.0% |
| India | 7.1% |
See Need for Speed: Underground audiences in other countries
- Need for Speed: Underground — Germany
- Need for Speed: Underground — United Kingdom
- Need for Speed: Underground — France
- Need for Speed: Underground — Italy
- Need for Speed: Underground — Spain
- Need for Speed: Underground — Brazil
- Need for Speed: Underground — Japan
- Need for Speed: Underground — South Korea
- Need for Speed: Underground — India
More Racing audiences in United States
- Mario Kart (3,009,254)
- Need for Speed (2,291,247)
- Sim racing (899,210)
- Project CARS (574,662)
- Real Racing 3 (520,540)
Frequently asked questions
How many fans does Need for Speed: Underground have in United States?
Need for Speed: Underground has an estimated audience of 286,077 people in United States, concentrated in California and Texas.
What is the gender split and age of Need for Speed: Underground fans?
22.1% of Need for Speed: Underground fans are female, 77.9% are male, with an average age of 36.9 years.
Which brands do Need for Speed: Underground fans like most?
Need for Speed: Underground fans show strongest brand affinity for ENA (Emergency Nurses Association) (40.28×), Personalised Gifts (9.12×), and Passaic County, New Jersey (18.03×) over the country average.
Where do Need for Speed: Underground fans live in United States?
Need for Speed: Underground fans in United States are most concentrated in California (reach 32,745), Texas (reach 29,018), and Florida (reach 19,325). These three regions account for the largest share of the active audience.
What other brands do Need for Speed: Underground fans also like?
Beyond Need for Speed: Underground itself, the audience over-indexes on Personalised Gifts (9.12×), Passaic County, New Jersey (18.03×), Life of Pi (16.09×), and Arrietty (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Need for Speed: Underground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.