Nerve Audience in United States

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Nerve has an estimated audience of 3,380,459 people in United States. 63.6% are female, 36.4% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Lumbar vertebrae, Dentistry, Hormone, Dollar General.

The average Nerve fan in United States is 47.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Lumbar vertebrae, Dentistry, with strongest over-indexing on Kia Sportage (15.44× the country average). Demographically, the Nerve audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Nerve fans

Demographic split for Nerve audience in United States
MetricValue
Female63.6%
Male36.4%
Average age47.6
Estimated audience size3,380,459

Audience persona

The typical Nerve fan in United States is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Nerve in United States
RegionReachAffinity
California407,2251.1×
Texas350,0931.2×
Florida218,9690.96×
New York179,6590.95×
Illinois110,9110.98×
Pennsylvania108,5490.95×
Ohio101,9000.98×
Georgia99,6870.96×
North Carolina93,3420.92×
Michigan89,4981.01×
Arizona87,6541.27×
New Jersey75,4190.88×
Virginia70,6800.86×
Washington67,9931×
Indiana65,2631.06×
Tennessee64,4110.95×
Massachusetts59,4370.89×
Missouri58,1121.07×
Colorado57,6171.08×
Wisconsin51,5651.01×
Minnesota49,0331.01×
South Carolina48,3180.95×
Alabama45,8710.97×
Maryland45,7710.79×
Oklahoma43,6751.16×
Louisiana43,1470.99×
Utah43,1111.42×
Kentucky42,3261×
Oregon39,7201.03×
Nevada33,7091.03×
Iowa31,0691.12×
Connecticut29,5390.87×
Kansas29,5211.11×
Arkansas28,5961.03×
Mississippi27,1910.98×
New Mexico19,9251.18×
Idaho19,7881.17×
Nebraska18,4291.09×
West Virginia14,2520.91×
Hawaii13,2090.91×
New Hampshire11,0220.83×
Delaware10,7441.15×
Rhode Island9,7160.9×
Montana9,6571.03×
Maine9,3910.78×
South Dakota8,1891.05×
Washington, District of Columbia7,4180.73×
North Dakota7,4141.07×
Alaska7,2291×
Wyoming4,7750.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nerve audience
BrandAffinityCategory
Kia Sportage15.44×Cars & Mobility
Lumbar vertebrae18.96×Health
Dentistry3.08×Business & Career
Hormone4.55×Health
Dollar General2.12×Shopping
Blood vessel7.63×Health
Rheumatoid Arthritis awareness5.38×Health
Made in USA2.85×Business & Career
Multiple myeloma awareness6.58×Health
Uric acid16.43×Health
Texas Roadhouse1.87×Food & Beverages
Diabetes mellitus awareness3.04×Health
J. C. Penney2.31×Shopping
Sciatic nerve11.03×Health
Diabetes mellitus type 2 awareness4.33×Health
Real property2.34×Home & Garden
Breaking news1.58×Movies & TV
Arthritis awareness3.52×Health
Honda HR-V10.88×Cars & Mobility
Genetics2.01×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nerve audience
TraitClusterScore
Family OrientationCONSERVATISM1.67
Quality AwarenessPREMIUM1.38
Need for SecurityCONSERVATISM1.3
Career OrientationPOWER1.2
Price SensitivityPREMIUM1.14
TravellingTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Nerve
CountryShare
United States22.0%
Thailand8.1%
Malaysia7.4%

See Nerve audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Nerve have in United States?

Nerve has an estimated audience of 3,380,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Nerve fans?

63.6% of Nerve fans are female, 36.4% are male, with an average age of 47.6 years.

Which brands do Nerve fans like most?

Nerve fans show strongest brand affinity for Kia Sportage (15.44×), Lumbar vertebrae (18.96×), and Dentistry (3.08×) over the country average.

Where do Nerve fans live in United States?

Nerve fans in United States are most concentrated in California (reach 407,225), Texas (reach 350,093), and Florida (reach 218,969). These three regions account for the largest share of the active audience.

What other brands do Nerve fans also like?

Beyond Nerve itself, the audience over-indexes on Lumbar vertebrae (18.96×), Dentistry (3.08×), Hormone (4.55×), and Dollar General (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nerve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.