Rascasse Audience Intelligence

Nerve Audience in United States

A data profile of the people who buy, follow and care about Nerve in United States — modelled from more than twelve digital signal sources. Nerve has an estimated audience of 3,380,459 people in United States.

#4764among Topic in United States#360in Health

The average Nerve fan in United States is 47.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lumbar vertebrae, Pharmacy, Genetics, with strongest over-indexing on Lumbar vertebrae (17.68× the country average).

Demographically, the Nerve audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nerve fan in United States is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Lumbar vertebrae.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nerve profile in United States.

Audience size
3.4M
in United States
Gender
63.6%♀
36.4% male
Age
47.6
average years
Country rank
#9304
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nerve fans

63.6% are female, 36.4% are male, average age 47.6.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Nerve audience in United States
MetricValue
Female63.6%
Male36.4%
Average age47.6
Estimated audience size3,380,459
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Nerve audience in United States
Age bracketShare%
16-199%
20-299%
30-3913%
40-4925%
50+44%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Nerve audience comes from United States.

Worldwide audience distribution share by country for Nerve
CountryShare
United States22.0%
Thailand8.1%
Malaysia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nerve audience in United States is strongest.

Fig. 05

Top regions by affinity

Nerve fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.36×
02Arizona~90K1.26×
03New Mexico~20K1.21×
04Delaware~10K1.19×
05Idaho~20K1.18×
06Texas~300K1.17×
07Oklahoma~40K1.15×
08Alaska~8K1.14×
09North Dakota~8K1.12×
10Iowa~30K1.08×
11Kansas~30K1.08×
12South Dakota~8K1.08×
13California~400K1.07×
14Nebraska~20K1.07×
15Arkansas~30K1.05×
16Montana~10K1.05×
17Indiana~60K1.04×
18Missouri~60K1.04×
19Colorado~60K1.04×
20Nevada~30K1.02×
21Kentucky~40K1.00×
22Oregon~40K1.00×
23Mississippi~30K1.00×
24Michigan~90K0.99×
25Washington~70K0.99×
26Wisconsin~50K0.99×
27Louisiana~40K0.99×
28Alabama~50K0.98×
29Minnesota~50K0.96×
30Illinois~100K0.95×
31Ohio~100K0.95×
32Florida~200K0.94×
33Tennessee~60K0.94×
34West Virginia~10K0.94×
35Hawaii~10K0.94×
36Rhode Island~10K0.94×
37Pennsylvania~100K0.93×
38Georgia~100K0.93×
39New York~200K0.92×
40North Carolina~90K0.92×
41South Carolina~50K0.92×
42Connecticut~30K0.89×
43Massachusetts~60K0.87×
44New Hampshire~10K0.86×
45Vermont~5K0.86×
46New Jersey~70K0.85×
47Virginia~70K0.85×
48Maryland~50K0.82×
49Maine~10K0.81×
50Washington, District of Columbia~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Nerve, United States
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nerve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nerve audience
#·InterestCategoryAffinity×
01Lumbar vertebraeHealth17.68×
02Uric acidHealth14.99×
03Blood vesselHealth6.42×
04Diabetes mellitus type 2 awarenessHealth4.80×
05Health insuranceBusiness & Career3.06×
06Life insuranceBusiness & Career2.95×
07Home insuranceBusiness & Career2.87×
08Microwave ovenHome & Garden2.83×
09PharmacyBusiness & Career2.78×
10Physical therapyBusiness & Career2.61×
11GeneticsKids & Family2.46×
12NostalgiaHome & Garden2.22×
13TraditionPolitics & Society1.95×
14Nonprofit organizationPolitics & Society1.85×
15RedditInternet & Social Media1.83×
16Health careBusiness & Career1.68×
17American AirlinesTravel & Leisure1.63×
18EnergyHome & Garden1.62×
19Breaking newsMovies & TV1.59×
20PinterestInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nerve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nerve audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.06×
Career OrientationPOWER1.70×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nerve audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Luxury OrientationPREMIUM0.68×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nerve have in United States?

Nerve has an estimated audience of 3,380,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nerve fans?

63.6% of Nerve fans are female, 36.4% are male, with an average age of 47.6 years.

03

Which brands do Nerve fans like most?

Nerve fans show strongest brand affinity for Lumbar vertebrae (17.68×), Pharmacy (2.78×), and Genetics (2.46×) over the country average.

04

Where do Nerve fans live in United States?

Nerve fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nerve fans also like?

Beyond Nerve itself, the audience over-indexes on Pharmacy (2.78×), Genetics (2.46×), Health insurance (3.06×), and Diabetes mellitus type 2 awareness (4.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nerve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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