Nestle Toll House Audience in United States

Nestle Toll House has an estimated audience of 298,674 people in United States. 81.3% are female, 18.7% are male, average age 36.0. Top regions: Texas, California, Florida. Top brand affinities: Persil, Kia Sportage, Zoom!, Felicity Jones, Waterworld.

The average Nestle Toll House fan in United States is 36.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Persil, Kia Sportage, Zoom!, with strongest over-indexing on Persil (46.43× the country average). Demographically, the Nestle Toll House audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Nestle Toll House fans

Demographic split for Nestle Toll House audience in United States
MetricValue
Female81.3%
Male18.7%
Average age36.0
Estimated audience size298,674

Audience persona

The typical Nestle Toll House fan in United States is more female, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for Persil.

Top regions in United States

Top regions ranked by reach for Nestle Toll House in United States
RegionReachAffinity
Texas80,3493.13×
California47,1311.43×
Florida22,4281.11×
New York16,0280.96×
Illinois12,0361.21×
Pennsylvania9,4450.94×
North Carolina8,9901×
Michigan8,5041.09×
Georgia7,9950.87×
Ohio7,8900.86×
New Jersey7,3880.97×
Virginia7,1930.99×
Arizona6,2811.03×
Tennessee6,0501.01×
Massachusetts6,0081.02×
Missouri5,4891.14×
Washington4,9850.83×
Minnesota4,9171.15×
Indiana4,7790.88×
South Carolina4,7141.05×
Louisiana4,7071.22×
Colorado4,4740.95×
Maryland4,4190.86×
Alabama4,0600.97×
Wisconsin3,7030.82×
Oklahoma3,5021.06×
Kansas3,3701.43×
Kentucky3,1980.85×
Nevada3,1761.1×
Connecticut2,8420.95×
Oregon2,7230.8×
Arkansas2,3730.96×
Iowa2,1450.87×
New Mexico1,9631.31×
Mississippi1,9430.79×
Utah1,7630.66×
New Hampshire1,4211.21×
Nebraska1,2290.82×
Idaho1,1480.77×
West Virginia1,0420.75×
Washington, District of Columbia8660.97×
Montana8371.01×
Rhode Island7660.81×
Hawaii7430.58×
Alaska6801.06×
Maine6380.6×
Delaware6280.76×
South Dakota5850.85×
North Dakota5030.82×
Wyoming4220.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nestle Toll House audience
BrandAffinityCategory
Persil46.43×Home & Garden
Kia Sportage23.25×Cars & Mobility
Zoom!7.61×Business & Career
Felicity Jones18.73×Movies & TV
Waterworld18.18×Movies & TV
Muffin9.24×Food & Beverages
Michael Fassbender11.9×Movies & TV
Honda HR-V16×Cars & Mobility
Pizza Hut2.47×Food & Beverages
Daniel Day-Lewis9.36×Movies & TV
Alan Turing17.63×Politics & Society
C++4.81×Technology & Electronics
Forex Online Trading11.76×Business & Career
Dodgeball15.79×Sports
Borussia Dortmund10.55×Sports
Bachelor of Business Administration20×Business & Career
Pre-school playgroup16.76×Kids & Family
Eintracht Frankfurt20×Sports
Take-out2.25×Food & Beverages
Subway2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nestle Toll House audience
TraitClusterScore
Need for SecurityCONSERVATISM1.43
Convenience OrientationPREMIUM1.32
DIY MentalityTHRILL1.28
Pet OwnershipJOY1.15
Design AffinityPREMIUM1.15
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Nestle Toll House
CountryShare
United States75.3%
India3.5%
Saudi Arabia2.6%

See Nestle Toll House audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Nestle Toll House have in United States?

Nestle Toll House has an estimated audience of 298,674 people in United States, concentrated in Texas and California.

What is the gender split and age of Nestle Toll House fans?

81.3% of Nestle Toll House fans are female, 18.7% are male, with an average age of 36.0 years.

Which brands do Nestle Toll House fans like most?

Nestle Toll House fans show strongest brand affinity for Persil (46.43×), Kia Sportage (23.25×), and Zoom! (7.61×) over the country average.

Where do Nestle Toll House fans live in United States?

Nestle Toll House fans in United States are most concentrated in Texas (reach 80,349), California (reach 47,131), and Florida (reach 22,428). These three regions account for the largest share of the active audience.

What other brands do Nestle Toll House fans also like?

Beyond Nestle Toll House itself, the audience over-indexes on Kia Sportage (23.25×), Zoom! (7.61×), Felicity Jones (18.73×), and Waterworld (18.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nestle Toll House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.