Rascasse Audience Intelligence

Nestle Toll House Target Market in United States

A data profile of the people who buy, follow and care about Nestle Toll House in United States — modelled from more than twelve digital signal sources. Nestle Toll House has an estimated audience of 297,808 people in United States.

#144among Restaurants in United States#5026among Brand in United States#2499in Food & Beverages

The average Nestle Toll House fan in United States is 36.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include C++, Zoom!, Hotmart, with strongest over-indexing on C++ (787.17× the country average).

Demographically, the Nestle Toll House audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nestle Toll House fan in United States is more female, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for C++.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nestle Toll House profile in United States.

Audience size
298K
in United States
Gender
81.3%♀
18.7% male
Age
36.0
average years
Country rank
#48572
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nestle Toll House

81.3% are female, 18.7% are male, average age 36.0.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Nestle Toll House audience in United States
MetricValue
Female81.3%
Male18.7%
Average age36.0
Estimated audience size297,808
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Nestle Toll House audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3923%
40-4921%
50+10%
Fig. 04

Worldwide distribution

75.0%

of the worldwide Nestle Toll House audience comes from United States.

Worldwide audience distribution share by country for Nestle Toll House
CountryShare
United States75.0%
India3.5%
Saudi Arabia2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nestle Toll House audience in United States is strongest.

Fig. 05

Top regions by affinity

Nestle Toll House customers by region in United States
#RegionReachAffinity×
01Texas~60K2.50×
02California~40K1.21×
03Kansas~3K1.19×
04Illinois~10K1.14×
05Michigan~9K1.11×
06New Mexico~2K1.10×
07Missouri~5K1.08×
08Minnesota~5K1.08×
09Louisiana~4K1.08×
10New Hampshire~1K1.07×
11Massachusetts~6K1.05×
12South Carolina~5K1.04×
13Arizona~6K1.03×
14Connecticut~3K1.03×
15New Jersey~8K1.02×
16Nebraska~2K1.02×
17Florida~20K1.01×
18Nevada~3K1.01×
19Arkansas~2K1.01×
20Alaska<1K1.01×
21Virginia~7K1.00×
22Tennessee~6K1.00×
23Wisconsin~4K1.00×
24Oklahoma~3K1.00×
25Iowa~2K1.00×
26North Dakota<1K1.00×
27Vermont<1K1.00×
28Montana<1K0.99×
29Pennsylvania~10K0.98×
30North Carolina~9K0.98×
31Washington, District of Columbia<1K0.98×
32South Dakota<1K0.98×
33New York~20K0.97×
34Alabama~4K0.97×
35Indiana~5K0.96×
36Kentucky~4K0.96×
37Rhode Island<1K0.96×
38Georgia~9K0.95×
39West Virginia~1K0.95×
40Delaware<1K0.95×
41Ohio~9K0.94×
42Colorado~4K0.93×
43Idaho~1K0.93×
44Mississippi~2K0.91×
45Maine<1K0.91×
46Maryland~5K0.90×
47Oregon~3K0.88×
48Hawaii~1K0.88×
49Washington~5K0.86×
50Utah~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Nestle Toll House, United States
0.84×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nestle Toll House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nestle Toll House audience
#·InterestCategoryAffinity×
01C++Technology & Electronics787.17×
02PersilHome & Garden38.58×
03HotmartShopping34.62×
04D&RTechnology & Electronics17.52×
05WaterworldMovies & TV17.23×
06MuffinFood & Beverages12.80×
07Zoom!Business & Career12.31×
08Wedding invitationHome & Garden9.47×
09Chocolate cakeFood & Beverages8.11×
10CookbookFood & Beverages6.99×
11Ice creamFood & Beverages6.77×
12QVCMovies & TV5.85×
13Pizza HutFood & Beverages5.15×
14Discount storesShopping4.87×
15SubwayFood & Beverages4.43×
16Domino's PizzaFood & Beverages4.33×
17High schoolBusiness & Career3.96×
18McDonald'sFood & Beverages3.31×
19Shopping mallsShopping3.25×
20PinterestInternet & Social Media2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nestle Toll House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nestle Toll House audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.35×
Price SensitivityPREMIUM1.67×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nestle Toll House audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
ExtroversionTHRILL0.70×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nestle Toll House's target market in United States?

Nestle Toll House's target market in United States covers an estimated 297,808 people, concentrated in Texas and California.

02

What is the gender split and age of Nestle Toll House customers?

81.3% of the Nestle Toll House audience are female, 18.7% are male, with an average age of 36.0 years.

03

Which brands do Nestle Toll House fans like most?

Nestle Toll House fans show strongest brand affinity for C++ (787.17×), Zoom! (12.31×), and Hotmart (34.62×) over the country average.

04

Where do Nestle Toll House fans live in United States?

Nestle Toll House fans in United States are most concentrated in Texas (reach ~60K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nestle Toll House fans also like?

Beyond Nestle Toll House itself, the audience over-indexes on Zoom! (12.31×), Hotmart (34.62×), Pizza Hut (5.15×), and Cookbook (6.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nestle Toll House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nestle Toll House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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