Rascasse Audience Intelligence

News program Audience in United States

A data profile of the people who buy, follow and care about News program in United States — modelled from more than twelve digital signal sources. News program has an estimated audience of 1,903,650 people in United States.

#6489among Topic in United States#2335in Movies & TV

The average News program fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Islamic architecture, Google Maps, Renewable energy, with strongest over-indexing on Islamic architecture (83.38× the country average).

Demographically, the News program audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical News program fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Islamic architecture.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the News program profile in United States.

Audience size
1.9M
in United States
Gender
47.2%♀
52.8% male
Age
42.3
average years
Country rank
#14799
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of News program fans

47.2% are female, 52.8% are male, average age 42.3.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for News program audience in United States
MetricValue
Female47.2%
Male52.8%
Average age42.3
Estimated audience size1,903,650
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the News program audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

22.7%

of the worldwide News program audience comes from United States.

Worldwide audience distribution share by country for News program
CountryShare
United States22.7%
India7.6%
Colombia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the News program audience in United States is strongest.

Fig. 05

Top regions by affinity

News program fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.32×
02Vermont~4K1.30×
03North Dakota~5K1.22×
04New Hampshire~9K1.19×
05Montana~6K1.18×
06Rhode Island~7K1.16×
07South Dakota~5K1.15×
08Hawaii~9K1.14×
09West Virginia~10K1.13×
10New Mexico~10K1.12×
11Maine~8K1.12×
12Washington, District of Columbia~6K1.09×
13Delaware~6K1.09×
14Idaho~10K1.06×
15Nebraska~10K1.05×
16Connecticut~20K0.99×
17Mississippi~20K0.99×
18Iowa~20K0.98×
19Arkansas~20K0.98×
20Kansas~10K0.98×
21Oklahoma~20K0.96×
22Kentucky~20K0.95×
23Oregon~20K0.95×
24Utah~20K0.95×
25Louisiana~20K0.94×
26Nevada~20K0.94×
27Alabama~20K0.92×
28South Carolina~30K0.91×
29Minnesota~20K0.91×
30Missouri~30K0.90×
31Wisconsin~30K0.90×
32Maryland~30K0.89×
33Tennessee~30K0.88×
34Indiana~30K0.88×
35Colorado~30K0.88×
36Washington~30K0.86×
37Massachusetts~30K0.86×
38Arizona~30K0.85×
39Michigan~40K0.84×
40Virginia~40K0.83×
41New Jersey~40K0.82×
42Ohio~50K0.81×
43Georgia~50K0.81×
44North Carolina~50K0.81×
45Pennsylvania~50K0.80×
46Illinois~50K0.78×
47New York~80K0.73×
48Florida~90K0.71×
49Texas~100K0.65×
50California~100K0.64×
Fig. 06

Affinity by region

Affinity by region — News program, United States
0.64×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the News program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for News program audience
#·InterestCategoryAffinity×
01Islamic architectureHome & Garden83.38×
02CasemiroSports20.00×
03RonaldinhoSports17.89×
04ExxonMobilCars & Mobility11.94×
05Christian PulisicSports10.21×
06Sustainable energyHome & Garden6.25×
07Weather forecastingHome & Garden5.87×
08Renewable energyBusiness & Career5.71×
09Google MapsInternet & Social Media5.25×
10QVCMovies & TV4.75×
11FedExBusiness & Career4.49×
12Drudge ReportSports3.79×
13Solar energyHome & Garden3.35×
14Discount storesShopping3.03×
15Mortgage loansBusiness & Career2.96×
16InnovationBusiness & Career2.71×
17ActivismPolitics & Society2.53×
18SubwayFood & Beverages2.06×
19Pizza HutFood & Beverages1.99×
20PinterestInternet & Social Media1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the News program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by News program audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
Convenience OrientationPREMIUM2.05×
IndividualismJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by News program audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does News program have in United States?

News program has an estimated audience of 1,903,650 people in United States, concentrated in California and Texas.

02

What is the gender split and age of News program fans?

47.2% of News program fans are female, 52.8% are male, with an average age of 42.3 years.

03

Which brands do News program fans like most?

News program fans show strongest brand affinity for Islamic architecture (83.38×), Google Maps (5.25×), and Renewable energy (5.71×) over the country average.

04

Where do News program fans live in United States?

News program fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do News program fans also like?

Beyond News program itself, the audience over-indexes on Google Maps (5.25×), Renewable energy (5.71×), Sustainable energy (6.25×), and Ronaldinho (17.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See News program audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for News program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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