News program Audience in United States

News program has an estimated audience of 1,903,650 people in United States. 47.2% are female, 52.8% are male, average age 42.3. Top regions: California, New York, Florida. Top brand affinities: Islamic architecture, Autism Awareness, Diabetes mellitus awareness, Google Maps, Singer-songwriter.

The average News program fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Islamic architecture, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Islamic architecture (93.02× the country average). Demographically, the News program audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of News program fans

Demographic split for News program audience in United States
MetricValue
Female47.2%
Male52.8%
Average age42.3
Estimated audience size1,903,650

Audience persona

The typical News program fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Islamic architecture.

Top regions in United States

Top regions ranked by reach for News program in United States
RegionReachAffinity
California109,0060.52×
New York63,5950.6×
Florida61,7880.48×
Texas56,4520.34×
Pennsylvania33,6110.52×
Illinois31,5250.5×
Michigan29,6360.6×
North Carolina29,0830.51×
Ohio28,9650.49×
Washington26,8210.7×
Georgia26,4440.45×
New Jersey25,4820.53×
Massachusetts24,6580.66×
Virginia24,2060.52×
Maryland24,0850.74×
Tennessee21,5550.56×
Minnesota21,3550.78×
Indiana20,8520.6×
Connecticut20,4551.07×
Missouri20,1940.66×
Oregon19,3110.88×
Colorado19,2030.64×
Wisconsin19,1210.67×
South Carolina18,7260.65×
Kentucky18,5050.78×
Arizona16,8790.43×
Louisiana16,2050.66×
Oklahoma15,8340.75×
Mississippi14,8080.94×
Arkansas14,5720.93×
Alabama14,3980.54×
Kansas14,2130.95×
Hawaii13,9361.7×
West Virginia13,7921.56×
Iowa13,1940.84×
New Mexico12,8311.34×
Nevada12,7900.69×
New Hampshire12,7851.7×
Utah12,0810.71×
Idaho11,5791.21×
Maine11,4201.67×
Alaska11,2612.77×
Rhode Island10,2611.69×
Nebraska9,8641.03×
Montana9,8171.86×
South Dakota9,6892.2×
Vermont9,6342.88×
North Dakota9,4342.41×
Washington, District of Columbia8,7081.52×
Delaware8,0401.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for News program audience
BrandAffinityCategory
Islamic architecture93.02×Home & Garden
Autism Awareness9.9×Health
Diabetes mellitus awareness6.71×Health
Google Maps3.46×Internet & Social Media
Singer-songwriter3.22×Music & Radio
Microblogging6.83×Technology & Electronics
CR Flamengo20×Sports
Fox News Channel2.11×Movies & TV
Ronaldinho17.3×Sports
Income tax7.17×Business & Career
Drudge Report4.01×Sports
Google Flights2.9×Travel & Leisure
MSN1.98×News
FC Bayern Munich3.42×Sports
Horoscope4.49×Health
Activism2.31×Politics & Society
Italy national football team20×Sports
Chuck Norris2.76×Movies & TV
Red Sea6.27×Travel & Leisure
Dollar General1.67×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by News program audience
TraitClusterScore
PatriotismCONSERVATISM2.35
Risk AppetiteTHRILL1.69
IndividualismJOY1.51
SpiritualityBALANCE1.43
Luxury OrientationPREMIUM1.36
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for News program
CountryShare
United States22.7%
India7.6%
Colombia7.2%

See News program audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does News program have in United States?

News program has an estimated audience of 1,903,650 people in United States, concentrated in California and New York.

What is the gender split and age of News program fans?

47.2% of News program fans are female, 52.8% are male, with an average age of 42.3 years.

Which brands do News program fans like most?

News program fans show strongest brand affinity for Islamic architecture (93.02×), Autism Awareness (9.9×), and Diabetes mellitus awareness (6.71×) over the country average.

Where do News program fans live in United States?

News program fans in United States are most concentrated in California (reach 109,006), New York (reach 63,595), and Florida (reach 61,788). These three regions account for the largest share of the active audience.

What other brands do News program fans also like?

Beyond News program itself, the audience over-indexes on Autism Awareness (9.9×), Diabetes mellitus awareness (6.71×), Google Maps (3.46×), and Singer-songwriter (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for News program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.