Nickelodeon Universe Audience in United States

Nickelodeon Universe has an estimated audience of 898,758 people in United States. 69.7% are female, 30.3% are male, average age 37.8. Top regions: Minnesota, New York, New Jersey. Top brand affinities: Horoscope, Dance Moms, Freddy vs. Jason, Roulette, Day trading.

The average Nickelodeon Universe fan in United States is 37.8 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, New York, New Jersey. Top brand affinities include Horoscope, Dance Moms, Freddy vs. Jason, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Nickelodeon Universe audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Nickelodeon Universe fans

Demographic split for Nickelodeon Universe audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.8
Estimated audience size898,758

Audience persona

The typical Nickelodeon Universe fan in United States is more female, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Nickelodeon Universe in United States
RegionReachAffinity
Minnesota207,13616.08×
New York117,0862.33×
New Jersey107,7474.71×
Pennsylvania31,7691.05×
Illinois23,7820.79×
California22,4590.23×
Florida21,2520.35×
Wisconsin19,8601.47×
Texas19,3440.25×
Connecticut13,3581.48×
Massachusetts13,2730.75×
Ohio12,7730.46×
Michigan12,0220.51×
Iowa10,3531.4×
Maryland10,0350.65×
Virginia9,9800.46×
Georgia9,8610.36×
North Carolina9,3060.34×
Indiana8,7430.53×
Missouri7,3410.51×
Tennessee6,1270.34×
North Dakota5,3742.91×
South Carolina4,7260.35×
Nebraska4,4600.99×
Arizona4,4590.24×
Louisiana4,3980.38×
South Dakota4,2272.03×
Alabama4,1310.33×
Kentucky3,8970.35×
Washington3,7530.21×
Colorado3,5180.25×
Delaware3,0941.25×
Kansas3,0310.43×
Oklahoma2,8180.28×
Nevada2,6160.3×
Mississippi2,5410.34×
Arkansas2,3500.32×
Rhode Island2,1690.76×
Oregon1,6960.16×
New Hampshire1,5760.44×
Utah1,5690.19×
West Virginia1,3570.32×
Washington, District of Columbia1,2820.47×
Maine9520.3×
New Mexico9510.21×
Idaho9110.2×
Montana6650.27×
Hawaii6420.17×
Vermont4540.29×
Wyoming2590.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nickelodeon Universe audience
BrandAffinityCategory
Horoscope13.08×Health
Dance Moms15.64×Movies & TV
Freddy vs. Jason27.96×Movies & TV
Roulette12.73×Games
Day trading9.77×Business & Career
Lego City32.09×Kids & Family
Blended whiskey10.09×Food & Beverages
Phineas and Ferb12.52×Movies & TV
Legoland11.02×Travel & Leisure
Superman1.94×Movies & TV
Method Man15.03×Music & Radio
Bachelor of Business Administration25.72×Business & Career
Whole grain9.56×Food & Beverages
Planet Fitness2.55×Sports
Diaper bag4.23×Kids & Family
Luxury Travel7.65×Travel & Leisure
Property insurance10.91×Home & Garden
Pet insurance9.8×Pets & Animals
ModCloth13.48×Fashion & Accessoires
Prepackaged meal9.22×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nickelodeon Universe audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL2.01
Family OrientationCONSERVATISM1.93
ExtroversionTHRILL1.42
Price SensitivityPREMIUM1.37
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Nickelodeon Universe
CountryShare
United States24.7%
Brazil13.7%
Saudi Arabia12.8%

See Nickelodeon Universe audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Nickelodeon Universe have in United States?

Nickelodeon Universe has an estimated audience of 898,758 people in United States, concentrated in Minnesota and New York.

What is the gender split and age of Nickelodeon Universe fans?

69.7% of Nickelodeon Universe fans are female, 30.3% are male, with an average age of 37.8 years.

Which brands do Nickelodeon Universe fans like most?

Nickelodeon Universe fans show strongest brand affinity for Horoscope (13.08×), Dance Moms (15.64×), and Freddy vs. Jason (27.96×) over the country average.

Where do Nickelodeon Universe fans live in United States?

Nickelodeon Universe fans in United States are most concentrated in Minnesota (reach 207,136), New York (reach 117,086), and New Jersey (reach 107,747). These three regions account for the largest share of the active audience.

What other brands do Nickelodeon Universe fans also like?

Beyond Nickelodeon Universe itself, the audience over-indexes on Dance Moms (15.64×), Freddy vs. Jason (27.96×), Roulette (12.73×), and Day trading (9.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nickelodeon Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.