Rascasse Audience Intelligence

Nickelodeon Universe Audience in United States

A data profile of the people who buy, follow and care about Nickelodeon Universe in United States — modelled from more than twelve digital signal sources. Nickelodeon Universe has an estimated audience of 898,758 people in United States.

#23among Theme park in United States#2347among POI in United States#1920in Travel & Leisure

The average Nickelodeon Universe fan in United States is 37.8 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, New Jersey, New York.

Top brand affinities include Freddy vs. Jason, Dance Moms, Doc McStuffins, with strongest over-indexing on Freddy vs. Jason (39.1× the country average).

Demographically, the Nickelodeon Universe audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nickelodeon Universe fan in United States is more female, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Freddy vs. Jason.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nickelodeon Universe profile in United States.

Audience size
899K
in United States
Gender
69.7%♀
30.3% male
Age
37.8
average years
Country rank
#25429
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nickelodeon Universe fans

69.7% are female, 30.3% are male, average age 37.8.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Nickelodeon Universe audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.8
Estimated audience size898,758
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Nickelodeon Universe audience in United States
Age bracketShare%
16-1915%
20-2925%
30-3928%
40-4921%
50+11%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Nickelodeon Universe audience comes from United States.

Worldwide audience distribution share by country for Nickelodeon Universe
CountryShare
United States24.7%
Brazil13.7%
Saudi Arabia12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nickelodeon Universe audience in United States is strongest.

Fig. 05

Top regions by affinity

Nickelodeon Universe fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K17.67×
02New Jersey~200K8.48×
03New York~100K2.97×
04North Dakota~5K2.46×
05South Dakota~4K1.70×
06Wisconsin~20K1.21×
07Iowa~9K1.21×
08Connecticut~10K1.19×
09Delaware~3K1.04×
10Pennsylvania~30K0.85×
11Nebraska~4K0.84×
12Alaska~2K0.78×
13Rhode Island~2K0.74×
14Massachusetts~10K0.70×
15Vermont~1K0.65×
16Illinois~20K0.63×
17Maryland~10K0.63×
18Montana~1K0.59×
19New Hampshire~2K0.57×
20Washington, District of Columbia~2K0.56×
21Idaho~2K0.53×
22West Virginia~2K0.53×
23Hawaii~2K0.53×
24Maine~2K0.52×
25Indiana~8K0.48×
26New Mexico~2K0.48×
27Missouri~7K0.47×
28Mississippi~4K0.47×
29Kansas~3K0.47×
30Michigan~10K0.45×
31Virginia~10K0.44×
32Arkansas~3K0.44×
33Louisiana~5K0.43×
34Ohio~10K0.42×
35Kentucky~5K0.40×
36Oklahoma~4K0.39×
37South Carolina~5K0.38×
38Alabama~5K0.38×
39Nevada~3K0.38×
40Utah~3K0.37×
41Tennessee~6K0.36×
42Georgia~9K0.34×
43North Carolina~9K0.34×
44Oregon~4K0.34×
45Florida~20K0.32×
46Colorado~4K0.30×
47Arizona~5K0.29×
48Washington~5K0.27×
49Texas~20K0.23×
50California~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Nickelodeon Universe, United States
0.21×1.00×17.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nickelodeon Universe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nickelodeon Universe audience
#·InterestCategoryAffinity×
01Freddy vs. JasonMovies & TV39.10×
02Doc McStuffinsMovies & TV21.11×
03Dora the ExplorerMovies & TV15.33×
04Dance MomsMovies & TV14.92×
05Birds of Prey (TV series)Movies & TV12.26×
06High School DxDMovies & TV12.09×
07Alien (franchise)Movies & TV10.68×
08LegolandTravel & Leisure10.61×
09Man of Steel (film)Movies & TV9.75×
10NBA League PassSports9.12×
11Sesame StreetKids & Family6.98×
12PBS KidsMovies & TV5.81×
13ArrowMovies & TV5.75×
14VenmoTechnology & Electronics4.58×
15CheerleadingSports4.20×
16LegoKids & Family2.86×
17Pizza HutFood & Beverages2.33×
18SubwayFood & Beverages2.20×
19Domino's PizzaFood & Beverages1.89×
20McDonald'sFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nickelodeon Universe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nickelodeon Universe audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.20×
Price SensitivityPREMIUM1.77×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nickelodeon Universe audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
TraditionCONSERVATISM0.80×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nickelodeon Universe have in United States?

Nickelodeon Universe has an estimated audience of 898,758 people in United States, concentrated in Minnesota and New Jersey.

02

What is the gender split and age of Nickelodeon Universe fans?

69.7% of Nickelodeon Universe fans are female, 30.3% are male, with an average age of 37.8 years.

03

Which brands do Nickelodeon Universe fans like most?

Nickelodeon Universe fans show strongest brand affinity for Freddy vs. Jason (39.1×), Dance Moms (14.92×), and Doc McStuffins (21.11×) over the country average.

04

Where do Nickelodeon Universe fans live in United States?

Nickelodeon Universe fans in United States are most concentrated in Minnesota (reach ~200K), New Jersey (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nickelodeon Universe fans also like?

Beyond Nickelodeon Universe itself, the audience over-indexes on Dance Moms (14.92×), Doc McStuffins (21.11×), Legoland (10.61×), and Arrow (5.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nickelodeon Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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