Nickelodeon Universe Audience in United States

Nickelodeon Universe logo

Nickelodeon Universe has an estimated audience of 898,758 people in United States. 69.7% are female, 30.3% are male, average age 37.8. Top regions: Minnesota, New York, New Jersey. Top brand affinities: Home staging, Bank account, edureka, Sub Zero (Official), Google Photos.

The average Nickelodeon Universe fan in United States is 37.8 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, New York, New Jersey. Top brand affinities include Home staging, Bank account, edureka, with strongest over-indexing on Home staging (5.08× the country average). Demographically, the Nickelodeon Universe audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Nickelodeon Universe fans

Demographic split for Nickelodeon Universe audience in United States
MetricValue
Female69.7%
Male30.3%
Average age37.8
Estimated audience size898,758

Audience persona

The typical Nickelodeon Universe fan in United States is more female, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Home staging.

Top regions in United States

Top regions ranked by reach for Nickelodeon Universe in United States
RegionReachAffinity
Minnesota207,13616.08×
New York117,0862.33×
New Jersey107,7474.71×
Pennsylvania31,7691.05×
Illinois23,7820.79×
California22,4590.23×
Florida21,2520.35×
Wisconsin19,8601.47×
Texas19,3440.25×
Connecticut13,3581.48×
Massachusetts13,2730.75×
Ohio12,7730.46×
Michigan12,0220.51×
Iowa10,3531.4×
Maryland10,0350.65×
Virginia9,9800.46×
Georgia9,8610.36×
North Carolina9,3060.34×
Indiana8,7430.53×
Missouri7,3410.51×
Tennessee6,1270.34×
North Dakota5,3742.91×
South Carolina4,7260.35×
Nebraska4,4600.99×
Arizona4,4590.24×
Louisiana4,3980.38×
South Dakota4,2272.03×
Alabama4,1310.33×
Kentucky3,8970.35×
Washington3,7530.21×
Colorado3,5180.25×
Delaware3,0941.25×
Kansas3,0310.43×
Oklahoma2,8180.28×
Nevada2,6160.3×
Mississippi2,5410.34×
Arkansas2,3500.32×
Rhode Island2,1690.76×
Oregon1,6960.16×
New Hampshire1,5760.44×
Utah1,5690.19×
West Virginia1,3570.32×
Washington, District of Columbia1,2820.47×
Maine9520.3×
New Mexico9510.21×
Idaho9110.2×
Montana6650.27×
Hawaii6420.17×
Vermont4540.29×
Wyoming2590.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nickelodeon Universe audience
BrandAffinityCategory
Home staging5.08×Home & Garden
Bank account1.77×Business & Career
edureka25.72×Business & Career
Sub Zero (Official)6.52×Literature
Google Photos1.51×Technology & Electronics
Harvey Mudd College13.28×Business & Career
Kansas1.54×Travel & Leisure
Mothercare1.88×Kids & Family
Monogram2.22×Home & Garden
JDSU1.74×Business & Career
Hope For Paws11.49×Pets & Animals
Saving1.64×Business & Career
Coba22.18×Travel & Leisure
Kendra Scott1.54×Fashion & Accessoires
Nurse education1.69×Kids & Family
College of the Holy Cross7.68×Business & Career
Captain America (1990 film)2.19×Movies & TV
Nebraska Cornhuskers football1.71×Sports
Google Analytics2.32×Internet & Social Media
Noodle (Gorillaz)1.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nickelodeon Universe audience
TraitClusterScore
Luxury OrientationPREMIUM2.57
Risk AppetiteTHRILL2.01
Family OrientationCONSERVATISM1.93
ExtroversionTHRILL1.42
Price SensitivityPREMIUM1.37
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Nickelodeon Universe
CountryShare
United States24.7%
Brazil13.7%
Saudi Arabia12.8%

See Nickelodeon Universe audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Nickelodeon Universe have in United States?

Nickelodeon Universe has an estimated audience of 898,758 people in United States, concentrated in Minnesota and New York.

What is the gender split and age of Nickelodeon Universe fans?

69.7% of Nickelodeon Universe fans are female, 30.3% are male, with an average age of 37.8 years.

Which brands do Nickelodeon Universe fans like most?

Nickelodeon Universe fans show strongest brand affinity for Home staging (5.08×), Bank account (1.77×), and edureka (25.72×) over the country average.

Where do Nickelodeon Universe fans live in United States?

Nickelodeon Universe fans in United States are most concentrated in Minnesota (reach 207,136), New York (reach 117,086), and New Jersey (reach 107,747). These three regions account for the largest share of the active audience.

What other brands do Nickelodeon Universe fans also like?

Beyond Nickelodeon Universe itself, the audience over-indexes on Bank account (1.77×), edureka (25.72×), Sub Zero (Official) (6.52×), and Google Photos (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nickelodeon Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.