Rascasse Audience Intelligence

Nightly Audience in United States

A data profile of the people who buy, follow and care about Nightly in United States — modelled from more than twelve digital signal sources. Nightly has an estimated audience of 702,491 people in United States.

#613among Singer-songwriter in United States#7022among Person in United States#4046in Music & Radio

The average Nightly fan in United States is 41.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, New Jersey.

Top brand affinities include Coin Master, Coin collecting, Gambling, with strongest over-indexing on Coin Master (11.69× the country average).

Demographically, the Nightly audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nightly fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Coin Master.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nightly profile in United States.

Audience size
702K
in United States
Gender
50.0%♀
50.0% male
Age
41.0
average years
Country rank
#29843
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nightly fans

50.0% are female, 50.0% are male, average age 41.0.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Nightly audience in United States
MetricValue
Female50.0%
Male50.0%
Average age41.0
Estimated audience size702,491
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Nightly audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

75.4%

of the worldwide Nightly audience comes from United States.

Worldwide audience distribution share by country for Nightly
CountryShare
United States75.4%
Japan8.9%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nightly audience in United States is strongest.

Fig. 05

Top regions by affinity

Nightly fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K28.83×
02New Jersey~40K2.17×
03Connecticut~10K1.43×
04Alaska~2K0.94×
05North Dakota~1K0.94×
06Vermont~1K0.94×
07South Dakota~2K0.93×
08Massachusetts~10K0.92×
09Montana~2K0.92×
10West Virginia~3K0.90×
11Rhode Island~2K0.90×
12Delaware~2K0.90×
13Hawaii~3K0.89×
14Maine~2K0.89×
15Idaho~3K0.88×
16New Hampshire~3K0.88×
17New Mexico~3K0.87×
18Nebraska~3K0.87×
19Washington, District of Columbia~2K0.87×
20Mississippi~5K0.86×
21Arkansas~5K0.84×
22Iowa~5K0.83×
23Kansas~5K0.83×
24Oklahoma~7K0.79×
25Louisiana~8K0.77×
26Nevada~6K0.77×
27Utah~5K0.77×
28Kentucky~7K0.76×
29Alabama~8K0.75×
30Oregon~7K0.74×
31South Carolina~8K0.73×
32Texas~50K0.71×
33Wisconsin~8K0.71×
34Tennessee~10K0.70×
35Missouri~9K0.70×
36Minnesota~8K0.70×
37Indiana~10K0.68×
38Maryland~9K0.67×
39Colorado~8K0.67×
40Arizona~10K0.65×
41Washington~10K0.63×
42Virginia~10K0.62×
43Pennsylvania~20K0.61×
44Michigan~10K0.61×
45Georgia~10K0.59×
46Ohio~10K0.59×
47North Carolina~10K0.59×
48Illinois~10K0.56×
49Florida~30K0.51×
50California~40K0.49×
Fig. 06

Affinity by region

Affinity by region — Nightly, United States
0.49×1.00×28.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nightly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nightly audience
#·InterestCategoryAffinity×
01Coin MasterGames11.69×
02Coin collectingHome & Garden9.78×
03Chumba CasinoTravel & Leisure3.11×
04Slot machineGames2.99×
05Savings accountBusiness & Career2.84×
06Compact carCars & Mobility2.73×
07GamblingGames1.99×
08Diaper bagKids & Family1.99×
09Creative CommonsTechnology & Electronics1.93×
10CBS SportsMovies & TV1.91×
11Chuck NorrisMovies & TV1.88×
12Staples (Canada)Business & Career1.86×
13Made in USABusiness & Career1.83×
14NostalgiaHome & Garden1.81×
15GeneticsKids & Family1.74×
16AuctionShopping1.72×
17Planet FitnessSports1.68×
18PowerballGames1.60×
19United States Postal ServiceBusiness & Career1.53×
20MenardsHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nightly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nightly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Need for SecurityCONSERVATISM1.43×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nightly audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nightly have in United States?

Nightly has an estimated audience of 702,491 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Nightly fans?

50.0% of Nightly fans are female, 50.0% are male, with an average age of 41.0 years.

03

Which brands do Nightly fans like most?

Nightly fans show strongest brand affinity for Coin Master (11.69×), Coin collecting (9.78×), and Gambling (1.99×) over the country average.

04

Where do Nightly fans live in United States?

Nightly fans in United States are most concentrated in New York (reach ~600K), Texas (reach ~50K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nightly fans also like?

Beyond Nightly itself, the audience over-indexes on Coin collecting (9.78×), Gambling (1.99×), Planet Fitness (1.68×), and Slot machine (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Nightly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nightly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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