Nightly Audience in United States
Nightly has an estimated audience of 413,376 people in United States. 44.4% are female, 55.6% are male, average age 43.5. Top brand affinities: Vocal harmony, Grinch, Governor of Michigan, Goop, Wok.
Top brand affinities include Vocal harmony, Grinch, Governor of Michigan, with strongest over-indexing on Vocal harmony (9.47× the country average). Demographically, the Nightly audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Nightly fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 43.5 |
| Estimated audience size | 413,376 |
Audience persona
The typical Nightly fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 9.47× | Music & Radio |
| Grinch | 8.2× | Movies & TV |
| Governor of Michigan | 15.08× | Politics & Society |
| Goop | 10.36× | Internet & Social Media |
| Wok | 12.33× | Food & Beverages |
| Hibachi | 11.79× | Food & Beverages |
| Historic site | 6.31× | Arts & Culture |
| El Paso County, Colorado | 18.83× | Travel & Leisure |
| TV Fanatic | 15.11× | Movies & TV |
| Israel | 2.93× | Travel & Leisure |
| Hipster | 12.66× | Politics & Society |
| Fairy godmother | 9.5× | Literature |
| Google Home | 8.23× | Technology & Electronics |
| Grace Slick | 10.9× | Music & Radio |
| Cherish (group) | 13.17× | Music & Radio |
| Product design | 2.27× | Business & Career |
| No Escape (1994 film) | 12.25× | Movies & TV |
| headspace | 9.71× | Health |
| La Jolla | 9.55× | Travel & Leisure |
| Mathcore | 7.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Risk Appetite | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.18 |
| Individualism | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.9% |
| Japan | 8.0% |
| Brazil | 3.5% |
See Nightly audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nightly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.