Rascasse Audience Intelligence

Nikki Giovanni Audience in United States

A data profile of the people who buy, follow and care about Nikki Giovanni in United States — modelled from more than twelve digital signal sources. Nikki Giovanni has an estimated audience of 326,584 people in United States.

#25among Poet in United States#11540among Person in United States#1173in Literature

The average Nikki Giovanni fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Georgia.

Top brand affinities include Nobel Peace Prize, Innovation, FedEx, with strongest over-indexing on Nobel Peace Prize (12.26× the country average).

Demographically, the Nikki Giovanni audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nikki Giovanni fan in United States is more female, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Nobel Peace Prize.

Category: Literature · Type: Person · Subtype: Poet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nikki Giovanni profile in United States.

Audience size
327K
in United States
Gender
74.7%♀
25.3% male
Age
48.1
average years
Country rank
#46259
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nikki Giovanni fans

74.7% are female, 25.3% are male, average age 48.1.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Nikki Giovanni audience in United States
MetricValue
Female74.7%
Male25.3%
Average age48.1
Estimated audience size326,584
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Nikki Giovanni audience in United States
Age bracketShare%
16-190%
20-297%
30-3924%
40-4940%
50+29%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Nikki Giovanni audience comes from United States.

Worldwide audience distribution share by country for Nikki Giovanni
CountryShare
United States95.5%
Germany3.2%
Italy1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nikki Giovanni audience in United States is strongest.

Fig. 05

Top regions by affinity

Nikki Giovanni fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K3.85×
02Maryland~20K2.71×
03Georgia~20K2.32×
04Virginia~20K2.32×
05North Carolina~20K1.65×
06Louisiana~7K1.56×
07Tennessee~10K1.53×
08Mississippi~4K1.52×
09New York~30K1.51×
10Alabama~7K1.41×
11Delaware~1K1.41×
12Illinois~20K1.40×
13South Carolina~7K1.40×
14New Jersey~10K1.24×
15Pennsylvania~10K1.19×
16Michigan~10K1.14×
17Ohio~10K1.12×
18Massachusetts~7K1.08×
19Connecticut~4K1.04×
20Missouri~5K0.98×
21Vermont<1K0.98×
22Rhode Island<1K0.92×
23Kentucky~4K0.88×
24California~30K0.85×
25Florida~20K0.85×
26Texas~20K0.82×
27Indiana~5K0.81×
28Arkansas~2K0.79×
29Oregon~3K0.77×
30Washington~5K0.76×
31Minnesota~4K0.76×
32Nevada~2K0.75×
33Alaska<1K0.74×
34South Dakota<1K0.72×
35Maine<1K0.71×
36North Dakota<1K0.71×
37Nebraska~1K0.67×
38Montana<1K0.66×
39West Virginia~1K0.65×
40New Hampshire<1K0.64×
41Colorado~3K0.63×
42Wisconsin~3K0.63×
43Kansas~2K0.63×
44New Mexico~1K0.63×
45Oklahoma~2K0.62×
46Hawaii<1K0.61×
47Arizona~4K0.57×
48Iowa~2K0.57×
49Idaho<1K0.57×
50Utah~1K0.45×
Fig. 06

Affinity by region

Affinity by region — Nikki Giovanni, United States
0.45×1.00×3.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nikki Giovanni audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nikki Giovanni audience
#·InterestCategoryAffinity×
01Nobel Peace PrizePolitics & Society12.26×
02Business schoolBusiness & Career4.20×
03LinkedInInternet & Social Media3.65×
04InnovationBusiness & Career3.61×
05FedExBusiness & Career3.43×
06QVCMovies & TV3.05×
07Apple TVMovies & TV2.76×
08Renewable energyBusiness & Career2.76×
09TV game showsMovies & TV2.68×
10Master of Business AdministrationBusiness & Career2.64×
11TMZInternet & Social Media2.54×
12TV talkshowsMovies & TV2.31×
13PodcastMusic & Radio2.09×
14United States Postal ServiceBusiness & Career1.82×
15PinterestInternet & Social Media1.66×
16The UPS StoreShopping1.65×
17McDonald'sFood & Beverages1.61×
18ReligionBusiness & Career1.57×
19AirbnbTravel & Leisure1.52×
20Soul musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nikki Giovanni audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nikki Giovanni audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Career OrientationPOWER1.54×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nikki Giovanni audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.84×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nikki Giovanni have in United States?

Nikki Giovanni has an estimated audience of 326,584 people in United States, concentrated in California and New York.

02

What is the gender split and age of Nikki Giovanni fans?

74.7% of Nikki Giovanni fans are female, 25.3% are male, with an average age of 48.1 years.

03

Which brands do Nikki Giovanni fans like most?

Nikki Giovanni fans show strongest brand affinity for Nobel Peace Prize (12.26×), Innovation (3.61×), and FedEx (3.43×) over the country average.

04

Where do Nikki Giovanni fans live in United States?

Nikki Giovanni fans in United States are most concentrated in California (reach ~30K), New York (reach ~30K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nikki Giovanni fans also like?

Beyond Nikki Giovanni itself, the audience over-indexes on Innovation (3.61×), FedEx (3.43×), TMZ (2.54×), and Podcast (2.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nikki Giovanni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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