Nikki Giovanni Audience in United States

Nikki Giovanni logo

Nikki Giovanni has an estimated audience of 339,426 people in United States. 74.7% are female, 25.3% are male, average age 48.1. Top regions: California, New York, Georgia. Top brand affinities: Litter box, Governor of Michigan, Natural rubber, Goop, Vocal harmony.

The average Nikki Giovanni fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Litter box, Governor of Michigan, Natural rubber, with strongest over-indexing on Litter box (1.98× the country average). Demographically, the Nikki Giovanni audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Poet

Demographics of Nikki Giovanni fans

Demographic split for Nikki Giovanni audience in United States
MetricValue
Female74.7%
Male25.3%
Average age48.1
Estimated audience size339,426

Audience persona

The typical Nikki Giovanni fan in United States is more female, around 48.1 years old, with strong Risk Appetite tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Nikki Giovanni in United States
RegionReachAffinity
California32,5470.87×
New York30,2271.59×
Georgia25,7982.47×
Texas23,9890.82×
Virginia20,1472.44×
Florida20,0540.87×
North Carolina17,8981.75×
Maryland16,4912.83×
Illinois16,0631.42×
Pennsylvania13,9671.22×
Ohio12,0551.15×
New Jersey11,1011.29×
Tennessee10,8841.6×
Michigan10,1341.14×
South Carolina7,4341.46×
Massachusetts7,1981.08×
Louisiana6,9271.58×
Alabama6,5631.38×
Missouri5,5391.01×
Washington5,0620.74×
Indiana4,9480.8×
Mississippi4,2551.52×
Washington, District of Columbia4,0563.98×
Arizona3,6690.53×
Kentucky3,5720.84×
Connecticut3,5241.04×
Minnesota3,4010.7×
Colorado3,1820.59×
Wisconsin2,9590.58×
Oregon2,8460.73×
Nevada2,2910.7×
Oklahoma2,1150.56×
Arkansas2,1110.75×
Kansas1,4540.54×
Delaware1,3611.45×
Iowa1,1790.42×
Nebraska9540.56×
Rhode Island9190.85×
New Mexico8480.5×
Utah7610.25×
West Virginia7280.46×
Maine7110.58×
Hawaii6280.43×
New Hampshire6000.45×
Vermont5450.91×
Idaho3910.23×
Montana3130.33×
Alaska2610.36×
North Dakota1650.24×
South Dakota1360.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nikki Giovanni audience
BrandAffinityCategory
Litter box1.98×Pets & Animals
Governor of Michigan6.72×Politics & Society
Natural rubber1.66×Cars & Mobility
Goop4.06×Internet & Social Media
Vocal harmony3.41×Music & Radio
Israel1.57×Travel & Leisure
Historic site2.92×Arts & Culture
Regional styles of Mexican music1.91×Music & Radio
Grinch2.66×Movies & TV
Elsword10.7×Games
Wok4.19×Food & Beverages
Hipster6.1×Politics & Society
N1 road (South Africa)2.58×Travel & Leisure
Zoo Tycoon (series)12.26×Games
Kendra Scott1.7×Fashion & Accessoires
ARCO1.66×Cars & Mobility
Pro-Ject2.21×Music & Radio
Necktie2.75×Fashion & Accessoires
Hibachi4.22×Food & Beverages
Jesse Plemons1.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nikki Giovanni audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Luxury OrientationPREMIUM1.77
Early Adopter MentalityPOWER1.55
SustainabilityBALANCE1.42
LGBTQ+ IdentityOPEN1.38
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Nikki Giovanni
CountryShare
United States95.8%
Germany3.0%
Italy1.2%

See Nikki Giovanni audiences in other countries

More Poet audiences in United States

Frequently asked questions

How many fans does Nikki Giovanni have in United States?

Nikki Giovanni has an estimated audience of 339,426 people in United States, concentrated in California and New York.

What is the gender split and age of Nikki Giovanni fans?

74.7% of Nikki Giovanni fans are female, 25.3% are male, with an average age of 48.1 years.

Which brands do Nikki Giovanni fans like most?

Nikki Giovanni fans show strongest brand affinity for Litter box (1.98×), Governor of Michigan (6.72×), and Natural rubber (1.66×) over the country average.

Where do Nikki Giovanni fans live in United States?

Nikki Giovanni fans in United States are most concentrated in California (reach 32,547), New York (reach 30,227), and Georgia (reach 25,798). These three regions account for the largest share of the active audience.

What other brands do Nikki Giovanni fans also like?

Beyond Nikki Giovanni itself, the audience over-indexes on Governor of Michigan (6.72×), Natural rubber (1.66×), Goop (4.06×), and Vocal harmony (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nikki Giovanni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.