Nikki Haley Audience in United States
Nikki Haley has an estimated audience of 1,241,353 people in United States. 42.9% are female, 57.1% are male, average age 49.7. Top brand affinities: Urban Outfitters, Pro-Ject, Bully (2011 film), Stop Bullying, Emperor Entertainment Group.
Top brand affinities include Urban Outfitters, Pro-Ject, Bully (2011 film), with strongest over-indexing on Urban Outfitters (3.09× the country average). Demographically, the Nikki Haley audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Patriotism, Individualism.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Nikki Haley fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 49.7 |
| Estimated audience size | 1,241,353 |
Audience persona
The typical Nikki Haley fan in United States is more male, around 49.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.09× | Shopping |
| Pro-Ject | 4.85× | Music & Radio |
| Bully (2011 film) | 7.33× | Movies & TV |
| Stop Bullying | 16.02× | Politics & Society |
| Emperor Entertainment Group | 11.09× | Business & Career |
| Israel | 1.76× | Travel & Leisure |
| Grammarly | 3.64× | Business & Career |
| Penn & Teller | 6.16× | Movies & TV |
| Grinch | 2.79× | Movies & TV |
| Hebe | 4.26× | Home & Garden |
| Home staging | 3.43× | Home & Garden |
| Final Fantasy VII (Famicom) | 8.98× | Games |
| UK garage | 3.08× | Music & Radio |
| Electrolyte | 2.58× | Health |
| Vocal harmony | 2.38× | Music & Radio |
| Maracaibo | 6.01× | Travel & Leisure |
| JDSU | 1.59× | Business & Career |
| Mackenzie Foy | 3.9× | Fashion & Accessoires |
| Jeep Wagoneer | 2.86× | Cars & Mobility |
| Houston County, Georgia | 13.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.43 |
| Individualism | JOY | 1.57 |
| Spirituality | BALANCE | 1.55 |
| Need for Security | CONSERVATISM | 1.5 |
| Tradition | CONSERVATISM | 1.41 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.7% |
| China | 7.2% |
| India | 5.0% |
See Nikki Haley audiences in other countries
More Politician audiences in United States
- Kristi Noem (25,444,402)
- Benjamin Netanyahu (13,542,332)
- John F. Kennedy (13,182,218)
- Abraham Lincoln (9,386,773)
- Bill Clinton (8,935,487)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nikki Haley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.