Nikki Haley Audience in United States
Nikki Haley has an estimated audience of 1,241,353 people in United States. 42.9% are female, 57.1% are male, average age 49.7. Top brand affinities: Drudge Report, Fox News Channel, New York Post, Charles Barkley, Javier Bardem.
Top brand affinities include Drudge Report, Fox News Channel, New York Post, with strongest over-indexing on Drudge Report (13.49× the country average). Demographically, the Nikki Haley audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Patriotism, Individualism.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Nikki Haley fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 49.7 |
| Estimated audience size | 1,241,353 |
Audience persona
The typical Nikki Haley fan in United States is more male, around 49.7 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drudge Report | 13.49× | Sports |
| Fox News Channel | 4.29× | Movies & TV |
| New York Post | 6.4× | News |
| Charles Barkley | 13.66× | Sports |
| Javier Bardem | 10.14× | Movies & TV |
| Google Maps | 2.74× | Internet & Social Media |
| Capital One | 2.69× | Business & Career |
| Twin Peaks | 5.45× | Movies & TV |
| Aston Villa F.C. | 14.25× | Sports |
| Leicester City F.C. | 16.02× | Sports |
| Crystal Palace F.C. | 16.02× | Sports |
| Clint Eastwood | 5.29× | Movies & TV |
| American Airlines | 2.21× | Travel & Leisure |
| Ian McShane | 15.8× | Movies & TV |
| Made in USA | 3.31× | Business & Career |
| CNN | 1.76× | Movies & TV |
| Indeed.com | 2.02× | Business & Career |
| Corruption awareness | 8.98× | Politics & Society |
| Aaron Rodgers | 3.13× | Sports |
| Google News | 2.79× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.43 |
| Individualism | JOY | 1.57 |
| Spirituality | BALANCE | 1.55 |
| Need for Security | CONSERVATISM | 1.5 |
| Tradition | CONSERVATISM | 1.41 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.7% |
| China | 7.2% |
| India | 5.0% |
See Nikki Haley audiences in other countries
More Politician audiences in United States
- Donald Trump (242,919,885)
- Joe Biden (33,441,233)
- Barack Obama (30,637,976)
- Kristi Noem (25,444,402)
- Ivanka Trump (18,350,439)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nikki Haley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.