Rascasse Audience Intelligence

NMIXX Audience in United States

A data profile of the people who buy, follow and care about NMIXX in United States — modelled from more than twelve digital signal sources. NMIXX has an estimated audience of 410,997 people in United States.

#20among K-pop in United States#10103among Person in United States#5817in Music & Radio

The average NMIXX fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include BTS, Rakuten, Anime and manga fandom, with strongest over-indexing on BTS (19.06× the country average).

Demographically, the NMIXX audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NMIXX fan in United States is more female, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NMIXX profile in United States.

Audience size
411K
in United States
Gender
61.3%♀
38.7% male
Age
31.6
average years
Country rank
#40996
Person in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NMIXX fans

61.3% are female, 38.7% are male, average age 31.6.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for NMIXX audience in United States
MetricValue
Female61.3%
Male38.7%
Average age31.6
Estimated audience size410,997
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the NMIXX audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

15.8%

of the worldwide NMIXX audience comes from United States.

Worldwide audience distribution share by country for NMIXX
CountryShare
Japan39.2%
United States15.8%
Brazil10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NMIXX audience in United States is strongest.

Fig. 05

Top regions by affinity

NMIXX fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.45×
02Hawaii~3K1.98×
03Montana~2K1.64×
04Texas~50K1.49×
05Maryland~9K1.46×
06New York~30K1.44×
07Washington~10K1.39×
08Virginia~10K1.34×
09New Jersey~10K1.27×
10Georgia~10K1.26×
11Nevada~4K1.20×
12Washington, District of Columbia~1K1.15×
13Massachusetts~8K1.10×
14Illinois~10K1.04×
15North Carolina~10K1.04×
16Arizona~7K1.03×
17Connecticut~4K1.03×
18Pennsylvania~10K1.01×
19Minnesota~5K1.01×
20Louisiana~5K1.01×
21Oklahoma~4K1.01×
22New Mexico~2K0.99×
23Oregon~4K0.97×
24Delaware<1K0.97×
25Arkansas~3K0.92×
26South Carolina~5K0.91×
27Rhode Island~1K0.91×
28Alaska<1K0.91×
29South Dakota<1K0.90×
30Indiana~6K0.89×
31Vermont<1K0.88×
32Florida~20K0.87×
33Kentucky~4K0.87×
34Mississippi~3K0.87×
35North Dakota<1K0.87×
36Michigan~8K0.86×
37Utah~3K0.86×
38Nebraska~2K0.86×
39Alabama~4K0.85×
40West Virginia~1K0.85×
41Kansas~2K0.84×
42Missouri~5K0.83×
43Wisconsin~4K0.83×
44Maine~1K0.83×
45Tennessee~6K0.82×
46New Hampshire~1K0.82×
47Ohio~9K0.79×
48Iowa~2K0.79×
49Idaho~1K0.79×
50Colorado~4K0.78×
Fig. 06

Affinity by region

Affinity by region — NMIXX, United States
0.78×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NMIXX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NMIXX audience
#·InterestCategoryAffinity×
01BTSMusic & Radio19.06×
02IU (singer)Music & Radio13.92×
03Park Ji-minMusic & Radio13.50×
04Gong YooMovies & TV11.51×
05Group buyingShopping8.51×
06RakutenShopping8.39×
07AllkpopMusic & Radio8.20×
08Boy bandMusic & Radio8.11×
09COSShopping7.15×
10Anime and manga fandomLiterature4.01×
11Spirit HalloweenKids & Family3.40×
12One PieceMovies & TV3.08×
13High schoolBusiness & Career2.48×
14PianoMusic & Radio2.35×
15MangaLiterature2.30×
16ComicsLiterature1.89×
17Mobile gameGames1.85×
18SupermanMovies & TV1.78×
19Do it yourself (DIY)Home & Garden1.76×
20Harry PotterMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NMIXX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NMIXX audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
MindfulnessBALANCE1.36×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NMIXX audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Convenience OrientationPREMIUM0.86×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NMIXX have in United States?

NMIXX has an estimated audience of 410,997 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NMIXX fans?

61.3% of NMIXX fans are female, 38.7% are male, with an average age of 31.6 years.

03

Which brands do NMIXX fans like most?

NMIXX fans show strongest brand affinity for BTS (19.06×), Rakuten (8.39×), and Anime and manga fandom (4.01×) over the country average.

04

Where do NMIXX fans live in United States?

NMIXX fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do NMIXX fans also like?

Beyond NMIXX itself, the audience over-indexes on Rakuten (8.39×), Anime and manga fandom (4.01×), IU (singer) (13.92×), and Superman (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-pop audiences in United States

See NMIXX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NMIXX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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