NMIXX Audience in United States
NMIXX has an estimated audience of 357,047 people in United States. 61.1% are female, 38.9% are male, average age 31.8. Top brand affinities: Combat sport, Bank account, JDSU, Home equity, Nuts (film).
Top brand affinities include Combat sport, Bank account, JDSU, with strongest over-indexing on Combat sport (2.21× the country average). Demographically, the NMIXX audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of NMIXX fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 31.8 |
| Estimated audience size | 357,047 |
Audience persona
The typical NMIXX fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.21× | Sports |
| Bank account | 2.83× | Business & Career |
| JDSU | 3.1× | Business & Career |
| Home equity | 1.89× | Home & Garden |
| Nuts (film) | 5.2× | Movies & TV |
| Grinch | 3.42× | Movies & TV |
| Home staging | 3.89× | Home & Garden |
| Staycation | 2.24× | Home & Garden |
| UK garage | 3.7× | Music & Radio |
| Historic site | 2.64× | Arts & Culture |
| La Jolla | 5.65× | Travel & Leisure |
| Edvard Grieg | 14.44× | Literature |
| Elsword | 9.12× | Games |
| Vocal harmony | 2.31× | Music & Radio |
| Joshua Jackson | 2.27× | Movies & TV |
| Goop | 2.54× | Internet & Social Media |
| Mothercare | 1.5× | Kids & Family |
| Personalised Gifts | 1.98× | Home & Garden |
| Cam Ward | 1.61× | Sports |
| Tiffany Haddish | 2.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.3 |
| Sustainability | BALANCE | 1.18 |
| Sports Activity | POWER | 1.15 |
| Pet Ownership | JOY | 1.13 |
| Design Affinity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 40.3% |
| United States | 14.4% |
| Brazil | 10.3% |
See NMIXX audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for NMIXX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.