No-kill shelter Audience in United States
No-kill shelter has an estimated audience of 1,676,887 people in United States. 76.0% are female, 24.0% are male, average age 44.2. Top brand affinities: Collectable, Product design, UK garage, Hibachi, Staycation.
Top brand affinities include Collectable, Product design, UK garage, with strongest over-indexing on Collectable (2.37× the country average). Demographically, the No-kill shelter audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Category: Pets & Animals · Type: Topic
Demographics of No-kill shelter fans
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 44.2 |
| Estimated audience size | 1,676,887 |
Audience persona
The typical No-kill shelter fan in United States is more female, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 2.37× | Kids & Family |
| Product design | 2.87× | Business & Career |
| UK garage | 6.55× | Music & Radio |
| Hibachi | 8× | Food & Beverages |
| Staycation | 2.9× | Home & Garden |
| Stamp collecting | 4.17× | Home & Garden |
| Goop | 4.64× | Internet & Social Media |
| Regional styles of Mexican music | 2.22× | Music & Radio |
| Google Home | 5× | Technology & Electronics |
| Isometric exercise | 6.74× | Sports |
| Vocal harmony | 3.35× | Music & Radio |
| Governor of Michigan | 5.47× | Politics & Society |
| Swanson | 7.68× | Health |
| Grinch | 2.83× | Movies & TV |
| Pillow | 1.51× | Home & Garden |
| Arrietty | 10.12× | Movies & TV |
| Wok | 4.48× | Food & Beverages |
| headspace | 6.28× | Health |
| Fairy godmother | 4.93× | Literature |
| Home staging | 3.46× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| Family Orientation | CONSERVATISM | 1.61 |
| Community Orientation | OPEN | 1.59 |
| Sustainability | BALANCE | 1.41 |
| Patriotism | CONSERVATISM | 1.36 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.5% |
| Canada | 4.2% |
| United Kingdom | 3.6% |
See No-kill shelter audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for No-kill shelter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.