Non-denominational Audience in United States

Non-denominational has an estimated audience of 327,837 people in United States. 66.1% are female, 33.9% are male, average age 45.6. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Nebraska.
The average Non-denominational fan in United States is 45.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Non-denominational audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Church
Demographics of Non-denominational fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 45.6 |
| Estimated audience size | 327,837 |
Audience persona
The typical Non-denominational fan in United States is more female, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 43,245 | 1.53× |
| California | 38,763 | 1.08× |
| Florida | 23,318 | 1.05× |
| New York | 15,142 | 0.83× |
| Illinois | 11,074 | 1.01× |
| Georgia | 10,906 | 1.08× |
| Ohio | 9,942 | 0.98× |
| North Carolina | 9,761 | 0.99× |
| Pennsylvania | 9,700 | 0.88× |
| Michigan | 9,020 | 1.05× |
| Virginia | 8,177 | 1.02× |
| Arizona | 8,142 | 1.22× |
| Louisiana | 8,012 | 1.9× |
| New Jersey | 7,859 | 0.94× |
| Tennessee | 7,197 | 1.09× |
| Washington | 6,844 | 1.04× |
| Indiana | 6,705 | 1.12× |
| Maryland | 6,048 | 1.07× |
| Missouri | 5,946 | 1.13× |
| Massachusetts | 5,292 | 0.82× |
| Wisconsin | 4,958 | 1.01× |
| Colorado | 4,933 | 0.95× |
| Alabama | 4,675 | 1.02× |
| South Carolina | 4,655 | 0.94× |
| Minnesota | 4,235 | 0.9× |
| Oklahoma | 4,230 | 1.16× |
| Kentucky | 4,019 | 0.98× |
| Oregon | 3,649 | 0.97× |
| Nevada | 3,379 | 1.07× |
| Mississippi | 3,194 | 1.18× |
| Utah | 3,147 | 1.07× |
| Connecticut | 3,031 | 0.92× |
| Arkansas | 2,884 | 1.07× |
| Kansas | 2,703 | 1.05× |
| Iowa | 2,246 | 0.83× |
| Idaho | 2,089 | 1.27× |
| New Mexico | 1,635 | 0.99× |
| Nebraska | 1,539 | 0.94× |
| Hawaii | 1,532 | 1.09× |
| West Virginia | 1,297 | 0.85× |
| New Hampshire | 936 | 0.72× |
| Maine | 852 | 0.73× |
| Rhode Island | 836 | 0.8× |
| Washington, District of Columbia | 805 | 0.82× |
| Montana | 755 | 0.83× |
| Alaska | 749 | 1.07× |
| Delaware | 703 | 0.78× |
| South Dakota | 635 | 0.84× |
| North Dakota | 609 | 0.9× |
| Vermont | 394 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 17.86× | Music & Radio |
| Google Home | 11.88× | Technology & Electronics |
| The Historian | 16.83× | Literature |
| Nebraska | 2.75× | Travel & Leisure |
| Pro-Ject | 3.75× | Music & Radio |
| Urban Outfitters | 1.6× | Shopping |
| Product design | 1.61× | Business & Career |
| Israel | 1.63× | Travel & Leisure |
| Eurail | 16.92× | Cars & Mobility |
| Pillow | 1.57× | Home & Garden |
| Elsword | 11.13× | Games |
| Governor of Michigan | 4.81× | Politics & Society |
| Goop | 3.47× | Internet & Social Media |
| Fairy godmother | 4.67× | Literature |
| Parral, Chihuahua | 8.68× | Travel & Leisure |
| Historic site | 2.37× | Arts & Culture |
| Wok | 3.33× | Food & Beverages |
| headspace | 4.68× | Health |
| Tech News | 4.62× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.65 |
| Community Orientation | OPEN | 1.47 |
| Spirituality | BALANCE | 1.39 |
| Mindfulness | BALANCE | 1.37 |
| Family Orientation | CONSERVATISM | 1.32 |
| Tradition | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.5% |
| Canada | 6.2% |
| United Kingdom | 4.0% |
See Non-denominational audiences in other countries
More Church audiences in United States
- Assemblies of god church (1,138,241)
- Lakewood Church (1,043,424)
- Congregational church (966,654)
- Nondenominational Christianity (848,089)
- Calvary Chapel (801,407)
Frequently asked questions
How many fans does Non-denominational have in United States?
Non-denominational has an estimated audience of 327,837 people in United States, concentrated in Texas and California.
What is the gender split and age of Non-denominational fans?
66.1% of Non-denominational fans are female, 33.9% are male, with an average age of 45.6 years.
Which brands do Non-denominational fans like most?
Non-denominational fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Google Home (11.88×) over the country average.
Where do Non-denominational fans live in United States?
Non-denominational fans in United States are most concentrated in Texas (reach 43,245), California (reach 38,763), and Florida (reach 23,318). These three regions account for the largest share of the active audience.
What other brands do Non-denominational fans also like?
Beyond Non-denominational itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.88×), The Historian (16.83×), and Nebraska (2.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Non-denominational. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.