Rascasse Audience Intelligence

Norman Rockwell Audience in United States

A data profile of the people who buy, follow and care about Norman Rockwell in United States — modelled from more than twelve digital signal sources. Norman Rockwell has an estimated audience of 1,517,903 people in United States.

#12among Painter in United States#3527among Person in United States#176in Arts & Culture

The average Norman Rockwell fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Donald Trump, CNN, Weather forecasting, with strongest over-indexing on Donald Trump (2.41× the country average).

Demographically, the Norman Rockwell audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Norman Rockwell fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Donald Trump.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norman Rockwell profile in United States.

Audience size
1.5M
in United States
Gender
59.0%♀
41.0% male
Age
46.9
average years
Country rank
#17607
Person in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Norman Rockwell fans

59.0% are female, 41.0% are male, average age 46.9.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Norman Rockwell audience in United States
MetricValue
Female59.0%
Male41.0%
Average age46.9
Estimated audience size1,517,903
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Norman Rockwell audience in United States
Age bracketShare%
16-198%
20-299%
30-3917%
40-4929%
50+37%
Fig. 04

Worldwide distribution

86.5%

of the worldwide Norman Rockwell audience comes from United States.

Worldwide audience distribution share by country for Norman Rockwell
CountryShare
United States86.5%
Germany8.1%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norman Rockwell audience in United States is strongest.

Fig. 05

Top regions by affinity

Norman Rockwell fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K2.17×
02Massachusetts~50K1.91×
03Connecticut~20K1.48×
04Washington, District of Columbia~6K1.35×
05New Hampshire~7K1.31×
06Maine~6K1.31×
07New York~100K1.28×
08Rhode Island~6K1.27×
09Utah~10K1.20×
10Oregon~20K1.08×
11Washington~30K1.07×
12Idaho~7K1.05×
13California~200K1.04×
14Alaska~3K1.03×
15Montana~4K1.02×
16Illinois~50K1.00×
17New Jersey~30K1.00×
18Pennsylvania~50K0.98×
19Virginia~30K0.97×
20Arizona~30K0.97×
21Arkansas~10K0.97×
22Missouri~20K0.95×
23Tennessee~30K0.94×
24Colorado~20K0.94×
25Kentucky~20K0.93×
26Kansas~10K0.93×
27Oklahoma~10K0.91×
28Nebraska~6K0.91×
29Indiana~20K0.90×
30Wisconsin~20K0.90×
31Ohio~40K0.89×
32Michigan~30K0.89×
33West Virginia~6K0.89×
34North Carolina~40K0.88×
35Minnesota~20K0.88×
36Georgia~40K0.87×
37Maryland~20K0.87×
38Iowa~10K0.87×
39Alabama~20K0.85×
40Florida~80K0.82×
41North Dakota~2K0.82×
42Texas~100K0.81×
43Louisiana~10K0.81×
44New Mexico~6K0.81×
45South Carolina~20K0.80×
46Mississippi~9K0.79×
47South Dakota~2K0.79×
48Nevada~10K0.77×
49Hawaii~4K0.74×
50Delaware~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Norman Rockwell, United States
0.74×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norman Rockwell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norman Rockwell audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden4.96×
02Rail transportTravel & Leisure3.80×
03Barack ObamaPolitics & Society3.32×
04Renewable energyBusiness & Career3.31×
05FedExBusiness & Career3.19×
06RedditInternet & Social Media2.53×
07CNNMovies & TV2.49×
08Nonprofit organizationPolitics & Society2.49×
09Donald TrumpPolitics & Society2.41×
10PinterestInternet & Social Media2.20×
11EBayShopping2.00×
12WineFood & Beverages1.91×
13XInternet & Social Media1.84×
14Health careBusiness & Career1.83×
15Alcoholic beveragesFood & Beverages1.82×
16CoffeeFood & Beverages1.82×
17ReligionBusiness & Career1.81×
18Home improvementHome & Garden1.76×
19RecipesFood & Beverages1.76×
20CookingFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norman Rockwell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Norman Rockwell audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.74×
TraditionCONSERVATISM2.28×
IndividualismJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Norman Rockwell audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.53×
Risk AppetiteTHRILL0.57×
ExtroversionTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Norman Rockwell have in United States?

Norman Rockwell has an estimated audience of 1,517,903 people in United States, concentrated in California and New York.

02

What is the gender split and age of Norman Rockwell fans?

59.0% of Norman Rockwell fans are female, 41.0% are male, with an average age of 46.9 years.

03

Which brands do Norman Rockwell fans like most?

Norman Rockwell fans show strongest brand affinity for Donald Trump (2.41×), CNN (2.49×), and Weather forecasting (4.96×) over the country average.

04

Where do Norman Rockwell fans live in United States?

Norman Rockwell fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Norman Rockwell fans also like?

Beyond Norman Rockwell itself, the audience over-indexes on CNN (2.49×), Weather forecasting (4.96×), Pinterest (2.2×), and Reddit (2.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Norman Rockwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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