Norman Rockwell Audience in United States
Norman Rockwell has an estimated audience of 1,370,657 people in United States. 59.0% are female, 41.0% are male, average age 46.9. Top regions: California, New York, Texas. Top brand affinities: Pillow, Enfamil, Paul Dano, Hypertext, Arutz Sheva.
The average Norman Rockwell fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pillow, Enfamil, Paul Dano, with strongest over-indexing on Pillow (1.73× the country average). Demographically, the Norman Rockwell audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Person · Subtype: Painter
Demographics of Norman Rockwell fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 46.9 |
| Estimated audience size | 1,370,657 |
Audience persona
The typical Norman Rockwell fan in United States is more female, around 46.9 years old, with strong Individualism tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 168,149 | 1.12× |
| New York | 105,610 | 1.38× |
| Texas | 98,191 | 0.83× |
| Florida | 79,784 | 0.86× |
| Massachusetts | 54,339 | 2.01× |
| Pennsylvania | 46,495 | 1.01× |
| Illinois | 45,512 | 1× |
| Ohio | 38,529 | 0.91× |
| Georgia | 38,147 | 0.9× |
| North Carolina | 37,149 | 0.9× |
| New Jersey | 34,854 | 1× |
| Virginia | 33,892 | 1.02× |
| Michigan | 32,840 | 0.92× |
| Washington | 30,660 | 1.12× |
| Arizona | 27,672 | 0.99× |
| Tennessee | 26,847 | 0.98× |
| Indiana | 22,444 | 0.9× |
| Colorado | 21,392 | 0.99× |
| Missouri | 20,915 | 0.95× |
| Maryland | 20,513 | 0.87× |
| Connecticut | 20,184 | 1.47× |
| Wisconsin | 18,897 | 0.92× |
| Minnesota | 17,695 | 0.9× |
| Oregon | 17,379 | 1.11× |
| South Carolina | 16,341 | 0.79× |
| Alabama | 16,126 | 0.84× |
| Kentucky | 15,955 | 0.93× |
| Utah | 14,592 | 1.19× |
| Louisiana | 14,139 | 0.8× |
| Oklahoma | 13,289 | 0.87× |
| Arkansas | 10,709 | 0.95× |
| Kansas | 10,085 | 0.93× |
| Nevada | 10,071 | 0.76× |
| Iowa | 9,721 | 0.86× |
| Mississippi | 8,187 | 0.73× |
| Idaho | 7,149 | 1.04× |
| New Hampshire | 6,933 | 1.28× |
| Maine | 6,507 | 1.33× |
| Nebraska | 5,966 | 0.87× |
| Washington, District of Columbia | 5,709 | 1.39× |
| Rhode Island | 5,501 | 1.26× |
| West Virginia | 5,352 | 0.84× |
| New Mexico | 5,331 | 0.78× |
| Vermont | 4,953 | 2.06× |
| Hawaii | 3,949 | 0.67× |
| Montana | 3,429 | 0.9× |
| Alaska | 2,898 | 0.99× |
| Delaware | 2,816 | 0.74× |
| South Dakota | 2,278 | 0.72× |
| North Dakota | 2,031 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.73× | Home & Garden |
| Enfamil | 2.36× | Kids & Family |
| Paul Dano | 1.81× | Movies & TV |
| Hypertext | 1.62× | Technology & Electronics |
| Arutz Sheva | 1.51× | News |
| Temple Grandin | 1.66× | Literature |
| Ironmongery | 1.95× | Home & Garden |
| Celtic punk | 1.75× | Music & Radio |
| Assassin's Creed: Revelations | 1.64× | Games |
| Pendleton, Oregon | 2.08× | Travel & Leisure |
| Parma | 1.58× | Travel & Leisure |
| Catania | 1.72× | Travel & Leisure |
| Jumia | 1.93× | Fashion & Accessoires |
| Islamic eschatology | 1.61× | Politics & Society |
| Artillery | 1.52× | Music & Radio |
| Roaming | 1.6× | Technology & Electronics |
| Ivana (singer) | 2.33× | |
| Nielsen Corporation | 1.62× | Business & Career |
| Hypnagogia | 2.04× | Health |
| Aleksander Barkov, Jr. | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.59 |
| Tradition | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.47 |
| Sustainability | BALANCE | 1.4 |
| LGBTQ+ Identity | OPEN | 1.38 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.5% |
| Germany | 8.7% |
| Italy | 5.7% |
See Norman Rockwell audiences in other countries
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Frequently asked questions
How many fans does Norman Rockwell have in United States?
Norman Rockwell has an estimated audience of 1,370,657 people in United States, concentrated in California and New York.
What is the gender split and age of Norman Rockwell fans?
59.0% of Norman Rockwell fans are female, 41.0% are male, with an average age of 46.9 years.
Which brands do Norman Rockwell fans like most?
Norman Rockwell fans show strongest brand affinity for Pillow (1.73×), Enfamil (2.36×), and Paul Dano (1.81×) over the country average.
Where do Norman Rockwell fans live in United States?
Norman Rockwell fans in United States are most concentrated in California (reach 168,149), New York (reach 105,610), and Texas (reach 98,191). These three regions account for the largest share of the active audience.
What other brands do Norman Rockwell fans also like?
Beyond Norman Rockwell itself, the audience over-indexes on Enfamil (2.36×), Paul Dano (1.81×), Hypertext (1.62×), and Arutz Sheva (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Norman Rockwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.