Northern soul Audience in United States

Northern soul logo

Northern soul has an estimated audience of 1,331,195 people in United States. 69.7% are female, 30.3% are male, average age 45.0. Top regions: New Jersey, California, New York. Top brand affinities: Anderson Silva (kickboxer), 3D printing, Whataburger, Israel, Pillow.

The average Northern soul fan in United States is 45.0 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, California, New York. Top brand affinities include Anderson Silva (kickboxer), 3D printing, Whataburger, with strongest over-indexing on Anderson Silva (kickboxer) (20.26× the country average). Demographically, the Northern soul audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Northern soul fans

Demographic split for Northern soul audience in United States
MetricValue
Female69.7%
Male30.3%
Average age45.0
Estimated audience size1,331,195

Audience persona

The typical Northern soul fan in United States is more female, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Anderson Silva (kickboxer).

Top regions in United States

Top regions ranked by reach for Northern soul in United States
RegionReachAffinity
New Jersey149,7504.42×
California134,5380.92×
New York124,1611.67×
Minnesota64,9623.41×
Texas53,9010.47×
Florida44,7350.5×
Pennsylvania37,8050.84×
Massachusetts37,7461.44×
Illinois33,8320.76×
Ohio26,6680.65×
Michigan25,8210.74×
Virginia25,3120.78×
North Carolina25,3100.63×
Washington25,2930.95×
Georgia21,8300.53×
Tennessee18,3510.69×
Oregon17,8731.17×
Maryland17,2310.75×
Missouri13,7540.64×
Indiana12,6230.52×
Colorado12,4550.59×
Wisconsin12,2990.61×
Kentucky11,4980.69×
Louisiana10,5770.62×
South Carolina10,1220.51×
Connecticut9,9750.75×
Arkansas7,8110.71×
Mississippi7,7580.71×
Arizona7,6640.28×
Oklahoma7,1890.49×
Nevada6,4900.5×
Iowa6,3650.58×
Kansas6,3100.6×
New Hampshire5,9811.14×
West Virginia5,9780.96×
Idaho5,9140.89×
Maine5,7721.21×
Utah5,6990.48×
Alabama5,6040.3×
Rhode Island5,4351.28×
New Mexico5,1400.77×
Alaska5,1131.8×
Nebraska4,8230.72×
Vermont4,6782×
Washington, District of Columbia4,6131.15×
Hawaii4,5200.79×
Montana4,4571.21×
South Dakota4,3991.43×
North Dakota4,2841.57×
Wyoming4,1452.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern soul audience
BrandAffinityCategory
Anderson Silva (kickboxer)20.26×Sports
3D printing4.8×Technology & Electronics
Whataburger2.95×Food & Beverages
Israel3.16×Travel & Leisure
Pillow2.49×Home & Garden
No Escape (1994 film)12.2×Movies & TV
Harlow12.42×Travel & Leisure
Nationality2.13×Politics & Society
TV Fanatic9.99×Movies & TV
Google Photos2.32×Technology & Electronics
Electrolyte4.32×Health
Nebraska Cornhuskers football3.05×Sports
Preacher (comics)8.17×Literature
Grinch3.31×Movies & TV
Litter box1.72×Pets & Animals
Lulu 黃路梓茵2.13×Movies & TV
Governor of Michigan5.74×Politics & Society
Corona (band)4.31×Music & Radio
Natural rubber1.54×Cars & Mobility
Goop3.91×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern soul audience
TraitClusterScore
SpiritualityBALANCE2.2
Community OrientationOPEN2.06
IndividualismJOY2.03
PatriotismCONSERVATISM1.84
Convenience OrientationPREMIUM1.72
TraditionCONSERVATISM1.68

Worldwide distribution

Worldwide audience distribution share by country for Northern soul
CountryShare
United States38.3%
United Kingdom31.3%
Italy2.7%

See Northern soul audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Northern soul have in United States?

Northern soul has an estimated audience of 1,331,195 people in United States, concentrated in New Jersey and California.

What is the gender split and age of Northern soul fans?

69.7% of Northern soul fans are female, 30.3% are male, with an average age of 45.0 years.

Which brands do Northern soul fans like most?

Northern soul fans show strongest brand affinity for Anderson Silva (kickboxer) (20.26×), 3D printing (4.8×), and Whataburger (2.95×) over the country average.

Where do Northern soul fans live in United States?

Northern soul fans in United States are most concentrated in New Jersey (reach 149,750), California (reach 134,538), and New York (reach 124,161). These three regions account for the largest share of the active audience.

What other brands do Northern soul fans also like?

Beyond Northern soul itself, the audience over-indexes on 3D printing (4.8×), Whataburger (2.95×), Israel (3.16×), and Pillow (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.