Rascasse Audience Intelligence

Northern soul Audience in United States

A data profile of the people who buy, follow and care about Northern soul in United States — modelled from more than twelve digital signal sources. Northern soul has an estimated audience of 1,331,195 people in United States.

#291among Musical genre in United States#7709among Topic in United States#2367in Music & Radio

The average Northern soul fan in United States is 45.0 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, New York.

Top brand affinities include Michael Fassbender, Britney Spears, Microwave oven, with strongest over-indexing on Michael Fassbender (17.7× the country average).

Demographically, the Northern soul audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northern soul fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Michael Fassbender.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern soul profile in United States.

Audience size
1.3M
in United States
Gender
69.7%♀
30.3% male
Age
45.0
average years
Country rank
#19374
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern soul fans

69.7% are female, 30.3% are male, average age 45.0.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Northern soul audience in United States
MetricValue
Female69.7%
Male30.3%
Average age45.0
Estimated audience size1,331,195
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Northern soul audience in United States
Age bracketShare%
16-199%
20-2912%
30-3920%
40-4930%
50+30%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Northern soul audience comes from United States.

Worldwide audience distribution share by country for Northern soul
CountryShare
United States38.3%
United Kingdom31.3%
Italy2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern soul audience in United States is strongest.

Fig. 05

Top regions by affinity

Northern soul fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K4.35×
02Minnesota~50K2.42×
03New York~100K1.44×
04Alaska~4K1.25×
05Rhode Island~5K1.23×
06Vermont~3K1.21×
07Massachusetts~30K1.18×
08North Dakota~3K1.11×
09South Dakota~3K1.09×
10Montana~4K1.07×
11Maine~5K1.05×
12Washington, District of Columbia~4K1.05×
13Oregon~20K1.04×
14New Hampshire~5K1.02×
15West Virginia~6K1.01×
16Delaware~4K1.01×
17Idaho~7K0.98×
18Hawaii~6K0.98×
19New Mexico~6K0.95×
20Nebraska~6K0.95×
21Mississippi~10K0.94×
22Washington~20K0.93×
23Connecticut~10K0.92×
24Arkansas~10K0.92×
25Kansas~10K0.91×
26Iowa~10K0.90×
27California~100K0.89×
28Louisiana~20K0.88×
29Kentucky~10K0.88×
30Oklahoma~10K0.88×
31Maryland~20K0.87×
32Nevada~10K0.87×
33Utah~10K0.87×
34Pennsylvania~40K0.86×
35Tennessee~20K0.86×
36Alabama~20K0.86×
37Wisconsin~20K0.85×
38Michigan~30K0.84×
39Virginia~30K0.84×
40Missouri~20K0.84×
41Colorado~20K0.84×
42South Carolina~20K0.84×
43Indiana~20K0.82×
44Illinois~40K0.81×
45Ohio~30K0.79×
46Arizona~20K0.79×
47North Carolina~30K0.77×
48Georgia~30K0.75×
49Florida~60K0.64×
50Texas~70K0.59×
Fig. 06

Affinity by region

Affinity by region — Northern soul, United States
0.59×1.00×4.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern soul audience
#·InterestCategoryAffinity×
01Corporate financeBusiness & Career21.83×
02Michael FassbenderMovies & TV17.70×
03EnyaMusic & Radio17.17×
04Otis ReddingMusic & Radio14.89×
05Billie HolidayMusic & Radio13.06×
06Berlin WallTravel & Leisure9.97×
07James BrownMusic & Radio8.85×
08Diana RossMusic & Radio5.97×
09Non-alcoholic beverageFood & Beverages5.76×
10Microwave ovenHome & Garden5.31×
11Web serverTechnology & Electronics4.60×
12Britney SpearsMusic & Radio4.55×
13MotownMusic & Radio4.30×
14Mineral waterFood & Beverages4.24×
15Internet celebrityInternet & Social Media2.84×
16GeneticsKids & Family2.71×
17Michael JacksonMusic & Radio2.53×
18RadioTechnology & Electronics2.26×
19NostalgiaHome & Garden2.24×
20TMZInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern soul audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.47×
SpiritualityBALANCE2.20×
IndividualismJOY2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern soul audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern soul have in United States?

Northern soul has an estimated audience of 1,331,195 people in United States, concentrated in New Jersey and California.

02

What is the gender split and age of Northern soul fans?

69.7% of Northern soul fans are female, 30.3% are male, with an average age of 45.0 years.

03

Which brands do Northern soul fans like most?

Northern soul fans show strongest brand affinity for Michael Fassbender (17.7×), Britney Spears (4.55×), and Microwave oven (5.31×) over the country average.

04

Where do Northern soul fans live in United States?

Northern soul fans in United States are most concentrated in New Jersey (reach ~100K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Northern soul fans also like?

Beyond Northern soul itself, the audience over-indexes on Britney Spears (4.55×), Microwave oven (5.31×), Non-alcoholic beverage (5.76×), and Berlin Wall (9.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Northern soul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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