Rascasse Audience Intelligence

NutritionFacts.org Audience in United States

A data profile of the people who buy, follow and care about NutritionFacts.org in United States — modelled from more than twelve digital signal sources. NutritionFacts.org has an estimated audience of 314,796 people in United States.

#1553among Website / Newspaper / Magazine in United States#1153in Health

The average NutritionFacts.org fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Changing Habits, Dream, Kaiser Permanente, with strongest over-indexing on Changing Habits (76.9× the country average).

Demographically, the NutritionFacts.org audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NutritionFacts.org fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Changing Habits.

Category: Health · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NutritionFacts.org profile in United States.

Audience size
315K
in United States
Gender
68.5%♀
31.5% male
Age
37.4
average years
Country rank
#47151
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NutritionFacts.org

68.5% are female, 31.5% are male, average age 37.4.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for NutritionFacts.org audience in United States
MetricValue
Female68.5%
Male31.5%
Average age37.4
Estimated audience size314,796
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the NutritionFacts.org audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4921%
50+16%
Fig. 04

Worldwide distribution

77.9%

of the worldwide NutritionFacts.org audience comes from United States.

Worldwide audience distribution share by country for NutritionFacts.org
CountryShare
United States77.9%
Canada9.7%
Australia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NutritionFacts.org audience in United States is strongest.

Fig. 05

Top regions by affinity

NutritionFacts.org fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.99×
02Alaska<1K1.45×
03Idaho~2K1.43×
04Washington~9K1.36×
05New Hampshire~2K1.27×
06Utah~4K1.26×
07Hawaii~2K1.21×
08Arizona~7K1.17×
09Colorado~6K1.17×
10Vermont<1K1.15×
11Maine~1K1.13×
12California~40K1.10×
13Michigan~9K1.08×
14New Mexico~2K1.08×
15Wisconsin~5K1.07×
16Montana<1K1.07×
17North Dakota<1K1.07×
18Minnesota~5K1.05×
19Massachusetts~6K1.00×
20Delaware<1K0.99×
21Nebraska~2K0.97×
22South Dakota<1K0.97×
23Connecticut~3K0.96×
24Rhode Island<1K0.96×
25Virginia~7K0.95×
26Nevada~3K0.94×
27Maryland~5K0.91×
28Iowa~2K0.91×
29West Virginia~1K0.91×
30Washington, District of Columbia<1K0.91×
31Ohio~9K0.90×
32Arkansas~2K0.90×
33Florida~20K0.88×
34Oklahoma~3K0.88×
35Tennessee~5K0.87×
36Indiana~5K0.87×
37Mississippi~2K0.87×
38Kansas~2K0.87×
39Pennsylvania~9K0.85×
40Missouri~4K0.85×
41South Carolina~4K0.85×
42North Carolina~8K0.83×
43Kentucky~3K0.83×
44Alabama~4K0.82×
45Illinois~8K0.81×
46Louisiana~3K0.80×
47New York~10K0.75×
48Georgia~7K0.74×
49New Jersey~6K0.72×
50Texas~20K0.67×
Fig. 06

Affinity by region

Affinity by region — NutritionFacts.org, United States
0.67×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NutritionFacts.org audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NutritionFacts.org audience
#·InterestCategoryAffinity×
01Changing HabitsHealth76.90×
02Natural Home remediesHealth76.73×
03FebrezeHome & Garden38.26×
04DreamHealth30.55×
05Kaiser PermanenteBusiness & Career27.74×
06HomeopathyHealth23.73×
07Meet the RobinsonsMovies & TV20.00×
08DumboMovies & TV16.65×
09Food intoleranceFood & Beverages16.17×
10Ice Age (franchise)Movies & TV14.72×
11Sustainable energyHome & Garden9.37×
12Renewable energyBusiness & Career8.12×
13Scooby-DooMovies & TV7.77×
14QVCMovies & TV5.86×
15Weather forecastingHome & Garden5.26×
16Organic foodFood & Beverages3.99×
17Trader Joe'sShopping3.29×
18Planet FitnessSports3.06×
19AirbnbTravel & Leisure2.60×
20PinterestInternet & Social Media2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NutritionFacts.org audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NutritionFacts.org audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.07×
Family OrientationCONSERVATISM2.34×
IndulgenceJOY2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NutritionFacts.org audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Need for SecurityCONSERVATISM0.85×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NutritionFacts.org have in United States?

NutritionFacts.org has an estimated audience of 314,796 people in United States, concentrated in California and Florida.

02

What is the gender split and age of NutritionFacts.org fans?

68.5% of NutritionFacts.org fans are female, 31.5% are male, with an average age of 37.4 years.

03

Which brands do NutritionFacts.org fans like most?

NutritionFacts.org fans show strongest brand affinity for Changing Habits (76.9×), Dream (30.55×), and Kaiser Permanente (27.74×) over the country average.

04

Where do NutritionFacts.org fans live in United States?

NutritionFacts.org fans in United States are most concentrated in California (reach ~40K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do NutritionFacts.org fans also like?

Beyond NutritionFacts.org itself, the audience over-indexes on Dream (30.55×), Kaiser Permanente (27.74×), Febreze (38.26×), and Scooby-Doo (7.77×) compared to the United States average.

Appendix

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See NutritionFacts.org audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NutritionFacts.org. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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