NutritionFacts.org Audience in United States

NutritionFacts.org has an estimated audience of 315,004 people in United States. 68.5% are female, 31.5% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Changing Habits, Pret a Manger, Ice Age (franchise), Dream, Scooby-Doo.

The average NutritionFacts.org fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Changing Habits, Pret a Manger, Ice Age (franchise), with strongest over-indexing on Changing Habits (90.43× the country average). Demographically, the NutritionFacts.org audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Website / Newspaper / Magazine

Demographics of NutritionFacts.org fans

Demographic split for NutritionFacts.org audience in United States
MetricValue
Female68.5%
Male31.5%
Average age37.4
Estimated audience size315,004

Audience persona

The typical NutritionFacts.org fan in United States is more female, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Changing Habits.

Top regions in United States

Top regions ranked by reach for NutritionFacts.org in United States
RegionReachAffinity
California39,8631.15×
Texas18,7380.69×
Florida18,2320.85×
New York12,8310.73×
Washington9,2591.47×
Ohio9,1480.94×
Michigan8,8351.07×
Arizona8,5931.34×
Pennsylvania8,4690.8×
Illinois8,2680.79×
Oregon8,2352.28×
North Carolina7,4030.78×
Georgia6,7090.69×
Virginia6,5140.85×
Colorado6,4401.3×
Massachusetts6,3371.02×
Wisconsin5,2281.1×
Tennessee4,9790.79×
Maryland4,9540.91×
Indiana4,9150.85×
New Jersey4,6540.58×
Minnesota4,4700.99×
Utah4,2601.51×
Missouri3,9030.77×
South Carolina3,3800.71×
Idaho3,1932.02×
Connecticut3,1711×
Alabama2,8800.65×
Nevada2,7240.89×
Oklahoma2,6870.77×
Kentucky2,3140.59×
Hawaii2,0651.52×
New Hampshire2,0601.66×
Louisiana2,0050.49×
Iowa1,8190.7×
New Mexico1,7081.08×
Alaska1,6462.44×
Arkansas1,5460.6×
Kansas1,4740.59×
Maine1,3961.24×
Nebraska1,3310.84×
Montana9721.11×
Mississippi9670.37×
North Dakota8891.37×
Rhode Island8040.8×
Vermont7911.43×
West Virginia6920.47×
Washington, District of Columbia6840.72×
Delaware6820.79×
South Dakota5480.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NutritionFacts.org audience
BrandAffinityCategory
Changing Habits90.43×Health
Pret a Manger122.71×Food & Beverages
Ice Age (franchise)75.58×Movies & TV
Dream29.64×Health
Scooby-Doo15.06×Movies & TV
Indeed.com9.28×Business & Career
Choice Hotels34.13×Travel & Leisure
Febreze46.65×Home & Garden
Google News10.28×News
Google Maps5.77×Internet & Social Media
Kaiser Permanente15.06×Business & Career
Home inspection23.45×Home & Garden
Eataly23.01×Food & Beverages
DuckDuckGo10.8×Internet & Social Media
White Chicks16.96×Movies & TV
StubHub9.49×Travel & Leisure
Planet Fitness4.14×Sports
Enterprise Rent-A-Car6.25×Cars & Mobility
Google Earth9.96×Internet & Social Media
Apple Store7.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NutritionFacts.org audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
SustainabilityBALANCE2.07
Healthy LifestyleBALANCE1.82
IndulgenceJOY1.81
Pet OwnershipJOY1.57
Family OrientationCONSERVATISM1.53

Worldwide distribution

Worldwide audience distribution share by country for NutritionFacts.org
CountryShare
United States77.9%
Canada9.7%
Australia6.9%

See NutritionFacts.org audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does NutritionFacts.org have in United States?

NutritionFacts.org has an estimated audience of 315,004 people in United States, concentrated in California and Texas.

What is the gender split and age of NutritionFacts.org fans?

68.5% of NutritionFacts.org fans are female, 31.5% are male, with an average age of 37.4 years.

Which brands do NutritionFacts.org fans like most?

NutritionFacts.org fans show strongest brand affinity for Changing Habits (90.43×), Pret a Manger (122.71×), and Ice Age (franchise) (75.58×) over the country average.

Where do NutritionFacts.org fans live in United States?

NutritionFacts.org fans in United States are most concentrated in California (reach 39,863), Texas (reach 18,738), and Florida (reach 18,232). These three regions account for the largest share of the active audience.

What other brands do NutritionFacts.org fans also like?

Beyond NutritionFacts.org itself, the audience over-indexes on Pret a Manger (122.71×), Ice Age (franchise) (75.58×), Dream (29.64×), and Scooby-Doo (15.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NutritionFacts.org. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.