Obstetrics and gynaecology Audience in United States

Obstetrics and gynaecology has an estimated audience of 6,156,829 people in United States. 77.1% are female, 22.9% are male, average age 42.0. Top brand affinities: Finnair, AccuWeather, StubHub, Scooby-Doo, Enterprise Rent-A-Car.

Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Obstetrics and gynaecology audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Category: Health · Type: Topic

Demographics of Obstetrics and gynaecology fans

Demographic split for Obstetrics and gynaecology audience in United States
MetricValue
Female77.1%
Male22.9%
Average age42.0
Estimated audience size6,156,829

Audience persona

The typical Obstetrics and gynaecology fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Obstetrics and gynaecology audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Scooby-Doo7.79×Movies & TV
Enterprise Rent-A-Car8.52×Cars & Mobility
Google Maps5.31×Internet & Social Media
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Capital One4.63×Business & Career
Michelle Pfeiffer13.09×Movies & TV
Indeed.com4.72×Business & Career
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Obstetrics and gynaecology audience
TraitClusterScore
Family OrientationCONSERVATISM1.43
Price SensitivityPREMIUM1.27
IndulgenceJOY1.24
CreativityOPEN1.22
Urban LifestyleOPEN1.14
Quality AwarenessPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Obstetrics and gynaecology
CountryShare
United States26.8%
Brazil4.5%
India3.2%

See Obstetrics and gynaecology audiences in other countries

More Health audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Obstetrics and gynaecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.