A data profile of the people who buy, follow and care about Obstetrics and gynaecology in United States — modelled from more than twelve digital signal sources. Obstetrics and gynaecology has an estimated audience of 6,156,829 people in United States.
Obstetrics and gynaecology has an estimated audience of 6,156,829 people in United States. 77.1% are female, 22.9% are male, average age 42.0. Top brand affinities: Scooby-Doo, Subway, Genetics, Reddit, Nordstrom rack.
Top brand affinities include Scooby-Doo, Subway, Genetics, with strongest over-indexing on Scooby-Doo (5.43× the country average).
Demographically, the Obstetrics and gynaecology audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Obstetrics and gynaecology fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Obstetrics and gynaecology profile in United States.
77.1% are female, 22.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 42.0 |
| Estimated audience size | 6,156,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
The strongest cross-interests of the Obstetrics and gynaecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardiology | Health | 5.62× | ||
| 02 | Scooby-Doo | Movies & TV | 5.43× | ||
| 03 | Public administration | Business & Career | 4.41× | ||
| 04 | Bath and Bodyworks | Shopping | 3.24× | ||
| 05 | Pharmacy | Business & Career | 2.43× | ||
| 06 | Genetics | Kids & Family | 2.38× | ||
| 07 | Nordstrom rack | Fashion & Accessoires | 2.30× | ||
| 08 | Discount stores | Shopping | 2.18× | ||
| 09 | Subway | Food & Beverages | 2.12× | ||
| 10 | Internet & Social Media | 1.96× | |||
| 11 | Pizza Hut | Food & Beverages | 1.89× | ||
| 12 | IKEA | Home & Garden | 1.86× | ||
| 13 | Shopping malls | Shopping | 1.85× | ||
| 14 | McDonald's | Food & Beverages | 1.71× | ||
| 15 | TMZ | Internet & Social Media | 1.70× | ||
| 16 | Organic food | Food & Beverages | 1.65× | ||
| 17 | Starbucks | Food & Beverages | 1.63× | ||
| 18 | Burger King | Food & Beverages | 1.63× | ||
| 19 | Health care | Business & Career | 1.58× | ||
| 20 | Trader Joe's | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.58× | |
| Indulgence | JOY | 1.55× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Obstetrics and gynaecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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