Rascasse Audience Intelligence

Occupational therapist Audience in United States

A data profile of the people who buy, follow and care about Occupational therapist in United States — modelled from more than twelve digital signal sources. Occupational therapist has an estimated audience of 457,038 people in United States.

#11769among Topic in United States#1002in Health

The average Occupational therapist fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, Cooking, Special education, with strongest over-indexing on Pinterest (2.77× the country average).

Demographically, the Occupational therapist audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Occupational therapist fan in United States is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Pinterest.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Occupational therapist profile in United States.

Audience size
457K
in United States
Gender
73.9%♀
26.1% male
Age
40.8
average years
Country rank
#38607
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Occupational therapist fans

73.9% are female, 26.1% are male, average age 40.8.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Occupational therapist audience in United States
MetricValue
Female73.9%
Male26.1%
Average age40.8
Estimated audience size457,038
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Occupational therapist audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4925%
50+21%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Occupational therapist audience comes from United States.

Worldwide audience distribution share by country for Occupational therapist
CountryShare
Finland53.2%
United States7.5%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Occupational therapist audience in United States is strongest.

Fig. 05

Top regions by affinity

Occupational therapist fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.27×
02New Mexico~3K1.26×
03Washington~10K1.23×
04New York~30K1.20×
05Massachusetts~10K1.15×
06Virginia~10K1.12×
07Washington, District of Columbia~2K1.12×
08Connecticut~5K1.11×
09North Carolina~20K1.10×
10Mississippi~4K1.09×
11New Jersey~10K1.08×
12North Dakota~1K1.08×
13Georgia~10K1.06×
14Texas~40K1.05×
15Ohio~10K1.05×
16Colorado~8K1.05×
17Illinois~20K1.04×
18Louisiana~6K1.04×
19Arkansas~4K1.03×
20Nebraska~2K1.03×
21Kentucky~6K1.02×
22Tennessee~9K1.01×
23Maryland~8K1.01×
24Oregon~5K1.01×
25Florida~30K1.00×
26Pennsylvania~20K0.99×
27Rhode Island~1K0.99×
28South Carolina~7K0.98×
29Kansas~4K0.98×
30Hawaii~2K0.98×
31Arizona~9K0.97×
32Indiana~8K0.97×
33Missouri~7K0.97×
34Michigan~10K0.96×
35Iowa~4K0.95×
36South Dakota~1K0.95×
37Vermont<1K0.95×
38Utah~4K0.94×
39Alabama~6K0.93×
40Oklahoma~5K0.93×
41Maine~2K0.93×
42Minnesota~6K0.92×
43Alaska<1K0.92×
44West Virginia~2K0.91×
45New Hampshire~2K0.91×
46Delaware~1K0.90×
47Wisconsin~6K0.89×
48Idaho~2K0.87×
49Montana~1K0.85×
50Nevada~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Occupational therapist, United States
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Occupational therapist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Occupational therapist audience
#·InterestCategoryAffinity×
01Inclusion (education)Kids & Family30.81×
02Special educationBusiness & Career11.43×
03Physical therapyBusiness & Career4.66×
04EtsyFashion & Accessoires2.84×
05PinterestInternet & Social Media2.77×
06Beauty salonsBeauty & Wellness2.66×
07VeganismFood & Beverages2.65×
08Health careBusiness & Career2.63×
09Nonprofit organizationPolitics & Society2.51×
10MedicineBusiness & Career2.44×
11WineFood & Beverages2.41×
12CouponsShopping2.38×
13RecipesFood & Beverages2.33×
14CoffeeFood & Beverages2.26×
15Home improvementHome & Garden2.23×
16WalmartShopping2.23×
17CookingFood & Beverages2.15×
18CNNMovies & TV2.15×
19Alcoholic beveragesFood & Beverages2.09×
20XInternet & Social Media1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Occupational therapist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Occupational therapist audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.90×
Convenience OrientationPREMIUM2.36×
Career OrientationPOWER2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Occupational therapist audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
SustainabilityBALANCE0.90×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Occupational therapist have in United States?

Occupational therapist has an estimated audience of 457,038 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Occupational therapist fans?

73.9% of Occupational therapist fans are female, 26.1% are male, with an average age of 40.8 years.

03

Which brands do Occupational therapist fans like most?

Occupational therapist fans show strongest brand affinity for Pinterest (2.77×), Cooking (2.15×), and Special education (11.43×) over the country average.

04

Where do Occupational therapist fans live in United States?

Occupational therapist fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Occupational therapist fans also like?

Beyond Occupational therapist itself, the audience over-indexes on Cooking (2.15×), Special education (11.43×), Health care (2.63×), and Physical therapy (4.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Occupational therapist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Occupational therapist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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