Old French Audience in United States

Old French has an estimated audience of 1,708,599 people in United States. 63.4% are female, 36.6% are male, average age 39.3. Top regions: California, Texas, New York. Top brand affinities: Milwaukee Brewers, Detroit Tigers, Atlético Madrid, San Diego Padres, Real Madrid C.F..

The average Old French fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Milwaukee Brewers, Detroit Tigers, Atlético Madrid, with strongest over-indexing on Milwaukee Brewers (5.48× the country average). Demographically, the Old French audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Old French fans

Demographic split for Old French audience in United States
MetricValue
Female63.4%
Male36.6%
Average age39.3
Estimated audience size1,708,599

Audience persona

The typical Old French fan in United States is more female, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for Old French in United States
RegionReachAffinity
California159,1380.85×
Texas105,9600.72×
New York91,9120.96×
Florida79,4190.69×
Pennsylvania44,0920.77×
Illinois43,1030.76×
Georgia41,6930.79×
North Carolina36,7790.72×
Washington34,6641.01×
Massachusetts34,3651.02×
Virginia33,9900.82×
Ohio32,7050.62×
Michigan31,2560.7×
New Jersey30,7790.71×
Indiana23,3090.75×
Maryland23,1400.79×
Tennessee21,9050.64×
Arizona21,2070.61×
Colorado18,3990.68×
Missouri17,7850.65×
Louisiana17,2910.78×
Minnesota16,7820.69×
South Carolina15,9490.62×
Oregon15,0950.77×
Alabama14,5620.61×
Connecticut14,1650.83×
Oklahoma13,6770.72×
Kentucky13,4610.63×
Wisconsin12,9540.5×
Kansas12,7100.94×
Mississippi12,0390.86×
Utah10,2030.67×
Iowa10,0550.71×
Arkansas9,8720.7×
Nevada9,1740.56×
West Virginia9,1741.15×
Alaska9,1552.5×
Idaho8,4720.99×
Hawaii8,0931.1×
Montana7,9811.68×
New Mexico7,9770.93×
Maine7,9031.29×
South Dakota7,8771.99×
North Dakota7,6702.19×
New Hampshire7,5591.12×
Wyoming7,4212.93×
Nebraska7,4020.86×
Rhode Island7,2991.34×
Vermont7,1792.39×
Washington, District of Columbia6,6861.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old French audience
BrandAffinityCategory
Milwaukee Brewers5.48×Sports
Detroit Tigers3.75×Sports
Atlético Madrid8.97×Sports
San Diego Padres5.96×Sports
Real Madrid C.F.2.3×Sports
Pittsburgh Pirates4.53×Sports
FC Barcelona2.09×Sports
Sports club2.56×Sports
Non-alcoholic beverage2.53×Food & Beverages
Atlanta Braves2.56×Sports
Colorado Rockies4.07×Sports
Paris Saint-Germain3.31×Sports
Online newspaper1.58×News
Deportivo Alavés15.17×Sports
Manchester United F.C.1.94×Sports
Whataburger1.66×Food & Beverages
Jessica Alba2.49×Movies & TV
Fanatics2.21×Fashion & Accessoires
Computer hardware1.52×Technology & Electronics
Rail transport1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old French audience
TraitClusterScore
Career OrientationPOWER1.61
ExtroversionTHRILL1.43
IndividualismJOY1.31
TraditionCONSERVATISM1.31
Urban LifestyleOPEN1.25
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Old French
CountryShare
United States71.5%
France27.8%
United Kingdom0.2%

See Old French audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Old French have in United States?

Old French has an estimated audience of 1,708,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Old French fans?

63.4% of Old French fans are female, 36.6% are male, with an average age of 39.3 years.

Which brands do Old French fans like most?

Old French fans show strongest brand affinity for Milwaukee Brewers (5.48×), Detroit Tigers (3.75×), and Atlético Madrid (8.97×) over the country average.

Where do Old French fans live in United States?

Old French fans in United States are most concentrated in California (reach 159,138), Texas (reach 105,960), and New York (reach 91,912). These three regions account for the largest share of the active audience.

What other brands do Old French fans also like?

Beyond Old French itself, the audience over-indexes on Detroit Tigers (3.75×), Atlético Madrid (8.97×), San Diego Padres (5.96×), and Real Madrid C.F. (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old French. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.