A data profile of the people who buy, follow and care about Oliver Tree in United States — modelled from more than twelve digital signal sources. Oliver Tree has an estimated audience of 2,115,572 people in United States.
The average Oliver Tree fan in United States is 29.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Gorillaz, The Hives, Superman, with strongest over-indexing on Gorillaz (69.04× the country average).
Demographically, the Oliver Tree audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Oliver Tree fan in United States is balanced, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Gorillaz.
The key figures that characterise the Oliver Tree profile in United States.
47.7% are female, 52.3% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 29.7 |
| Estimated audience size | 2,115,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Oliver Tree audience comes from United States.
| Country | Share |
|---|---|
| United States | 52.5% |
| Brazil | 17.6% |
| United Kingdom | 6.8% |
Where the Oliver Tree audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~2K | 1.30× | |
| 02 | New Mexico | <1K | 1.26× | |
| 03 | Arizona | ~3K | 1.23× | |
| 04 | Utah | ~1K | 1.23× | |
| 05 | Texas | ~10K | 1.22× | |
| 06 | Idaho | <1K | 1.18× | |
| 07 | Colorado | ~2K | 1.17× | |
| 08 | Oregon | ~1K | 1.17× | |
| 09 | West Virginia | <1K | 1.16× | |
| 10 | Alaska | <1K | 1.16× | |
| 11 | Kentucky | ~1K | 1.15× | |
| 12 | Nevada | ~1K | 1.14× | |
| 13 | Missouri | ~2K | 1.13× | |
| 14 | Montana | <1K | 1.12× | |
| 15 | South Dakota | <1K | 1.11× | |
| 16 | California | ~10K | 1.10× | |
| 17 | Washington | ~2K | 1.10× | |
| 18 | Wyoming | <1K | 1.10× | |
| 19 | Kansas | <1K | 1.09× | |
| 20 | Minnesota | ~2K | 1.07× | |
| 21 | Ohio | ~3K | 1.03× | |
| 22 | Indiana | ~2K | 1.03× | |
| 23 | Arkansas | <1K | 1.02× | |
| 24 | Nebraska | <1K | 1.02× | |
| 25 | Illinois | ~4K | 1.01× | |
| 26 | Iowa | <1K | 1.01× | |
| 27 | North Dakota | <1K | 1.01× | |
| 28 | Michigan | ~3K | 0.99× | |
| 29 | Tennessee | ~2K | 0.98× | |
| 30 | Massachusetts | ~2K | 0.96× | |
| 31 | Maine | <1K | 0.96× | |
| 32 | Wisconsin | ~1K | 0.95× | |
| 33 | New Jersey | ~2K | 0.91× | |
| 34 | Connecticut | <1K | 0.91× | |
| 35 | New Hampshire | <1K | 0.91× | |
| 36 | Rhode Island | <1K | 0.91× | |
| 37 | Pennsylvania | ~3K | 0.90× | |
| 38 | Vermont | <1K | 0.89× | |
| 39 | Florida | ~6K | 0.88× | |
| 40 | New York | ~5K | 0.88× | |
| 41 | Hawaii | <1K | 0.88× | |
| 42 | North Carolina | ~3K | 0.86× | |
| 43 | South Carolina | ~1K | 0.86× | |
| 44 | Georgia | ~3K | 0.83× | |
| 45 | Alabama | ~1K | 0.82× | |
| 46 | Virginia | ~2K | 0.79× | |
| 47 | Louisiana | ~1K | 0.79× | |
| 48 | Mississippi | <1K | 0.78× | |
| 49 | Maryland | ~1K | 0.77× | |
| 50 | Delaware | <1K | 0.75× |
The strongest cross-interests of the Oliver Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gorillaz | Music & Radio | 69.04× | ||
| 02 | Placebo (band) | Music & Radio | 30.34× | ||
| 03 | The Hives | Music & Radio | 26.07× | ||
| 04 | Twenty One Pilots | Music & Radio | 16.49× | ||
| 05 | Franz Ferdinand (band) | Music & Radio | 15.05× | ||
| 06 | Electropop | Music & Radio | 11.60× | ||
| 07 | Daft Punk | Music & Radio | 10.38× | ||
| 08 | Lil Peep | Music & Radio | 9.45× | ||
| 09 | Radiohead | Music & Radio | 9.17× | ||
| 10 | Goo Goo Dolls | Music & Radio | 8.30× | ||
| 11 | Rick and Morty | Movies & TV | 4.66× | ||
| 12 | Pokémon | Games | 3.05× | ||
| 13 | Anime and manga fandom | Literature | 2.84× | ||
| 14 | Sabrina Carpenter | Music & Radio | 2.81× | ||
| 15 | Beetlejuice | Movies & TV | 2.68× | ||
| 16 | Vintage clothing | Fashion & Accessoires | 2.46× | ||
| 17 | Superman | Movies & TV | 2.13× | ||
| 18 | Mobile game | Games | 2.00× | ||
| 19 | Comics | Literature | 1.77× | ||
| 20 | Harry Potter | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.83× | |
| Early Adopter Mentality | POWER | 1.57× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Travelling | THRILL | 0.84× | |
| DIY Mentality | THRILL | 0.87× |
Oliver Tree has an estimated audience of 2,115,572 people in United States, concentrated in California and Texas.
47.7% of Oliver Tree fans are female, 52.3% are male, with an average age of 29.7 years.
Oliver Tree fans show strongest brand affinity for Gorillaz (69.04×), The Hives (26.07×), and Superman (2.13×) over the country average.
Oliver Tree fans in United States are most concentrated in California (reach ~10K), Texas (reach ~10K), and Florida (reach ~6K). These three regions account for the largest share of the active audience.
Beyond Oliver Tree itself, the audience over-indexes on The Hives (26.07×), Superman (2.13×), Twenty One Pilots (16.49×), and Placebo (band) (30.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Oliver Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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