Oliver Tree Audience in United States
Oliver Tree has an estimated audience of 1,028,301 people in United States. 44.9% are female, 55.1% are male, average age 30.1. Top brand affinities: Vickie Guerrero, Dog breed, Combat sport, Home construction, Japanese domestic market.
Top brand affinities include Vickie Guerrero, Dog breed, Combat sport, with strongest over-indexing on Vickie Guerrero (44.5× the country average). Demographically, the Oliver Tree audience skews more male with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Oliver Tree fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 30.1 |
| Estimated audience size | 1,028,301 |
Audience persona
The typical Oliver Tree fan in United States is more male, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vickie Guerrero.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vickie Guerrero | 44.5× | Business & Career |
| Dog breed | 2.76× | Pets & Animals |
| Combat sport | 3.22× | Sports |
| Home construction | 2.68× | Home & Garden |
| Japanese domestic market | 5.5× | Politics & Society |
| UK garage | 6.14× | Music & Radio |
| No Escape (1994 film) | 12.02× | Movies & TV |
| Grinch | 4.17× | Movies & TV |
| Nuts (film) | 5.58× | Movies & TV |
| KiwiCo | 6.55× | Kids & Family |
| Bullion | 8.11× | Business & Career |
| 9NEWS (KUSA) | 4.39× | Movies & TV |
| Yahoo Sports Fantasy | 6.27× | |
| Bank account | 2.11× | Business & Career |
| Tiffany Haddish | 4.36× | Movies & TV |
| Progressive rock | 1.74× | Music & Radio |
| Product design | 1.6× | Business & Career |
| Goop | 4.26× | Internet & Social Media |
| Joshua Jackson | 3.57× | Movies & TV |
| Celtic mythology | 7.73× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.89 |
| Early Adopter Mentality | POWER | 1.75 |
| Extroversion | THRILL | 1.64 |
| Sustainability | BALANCE | 1.22 |
| Urban Lifestyle | OPEN | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.7% |
| Mexico | 7.6% |
| United Kingdom | 7.6% |
See Oliver Tree audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Oliver Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.