Olympic weightlifting Audience in United States
Olympic weightlifting has an estimated audience of 3,769,618 people in United States. 38.4% are female, 61.6% are male, average age 33.8. Top brand affinities: Historic site, Vocal harmony, Elsword, Grinch, Bank account.
Top brand affinities include Historic site, Vocal harmony, Elsword, with strongest over-indexing on Historic site (8.81× the country average). Demographically, the Olympic weightlifting audience skews more male with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Sports · Type: Topic
Demographics of Olympic weightlifting fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 33.8 |
| Estimated audience size | 3,769,618 |
Audience persona
The typical Olympic weightlifting fan in United States is more male, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 8.81× | Arts & Culture |
| Vocal harmony | 8.84× | Music & Radio |
| Elsword | 31.45× | Games |
| Grinch | 5.48× | Movies & TV |
| Bank account | 2.87× | Business & Career |
| Governor of Michigan | 8.22× | Politics & Society |
| Home construction | 1.55× | Home & Garden |
| Goop | 5.57× | Internet & Social Media |
| JDSU | 3.14× | Business & Career |
| Mathcore | 7.47× | Music & Radio |
| Hipster | 8.76× | Politics & Society |
| Urban Outfitters | 1.7× | Shopping |
| Fairy godmother | 6.18× | Literature |
| Natural rubber | 1.65× | Cars & Mobility |
| Hibachi | 6.12× | Food & Beverages |
| La Jolla | 6.99× | Travel & Leisure |
| Wok | 4.88× | Food & Beverages |
| The Historian | 10.58× | Literature |
| Home staging | 3.48× | Home & Garden |
| Staycation | 2.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Sports Activity | POWER | 1.7 |
| Luxury Orientation | PREMIUM | 1.57 |
| Design Affinity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Germany | 6.9% |
| Italy | 5.1% |
See Olympic weightlifting audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Olympic weightlifting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.