Rascasse Audience Intelligence

Ostinato Audience in United States

A data profile of the people who buy, follow and care about Ostinato in United States — modelled from more than twelve digital signal sources. Ostinato has an estimated audience of 7,110,671 people in United States.

#2989among Topic in United States#387in Music & Radio

The average Ostinato fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Whisky, Touring motorcycle, Motorcycle accessories, with strongest over-indexing on Whisky (5.4× the country average).

Demographically, the Ostinato audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ostinato fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Whisky.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ostinato profile in United States.

Audience size
7.1M
in United States
Gender
48.6%♀
51.4% male
Age
37.9
average years
Country rank
#4946
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ostinato fans

48.6% are female, 51.4% are male, average age 37.9.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Ostinato audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.9
Estimated audience size7,110,671
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Ostinato audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3918%
40-4921%
50+17%
Fig. 04

Worldwide distribution

70.1%

of the worldwide Ostinato audience comes from United States.

Worldwide audience distribution share by country for Ostinato
CountryShare
United States70.1%
Canada4.5%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ostinato audience in United States is strongest.

Fig. 05

Top regions by affinity

Ostinato fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.39×
02California~1M1.34×
03Utah~80K1.26×
04Vermont~20K1.25×
05Washington~200K1.23×
06Oregon~90K1.16×
07North Carolina~200K1.12×
08New York~400K1.08×
09Virginia~200K1.08×
10Indiana~100K1.08×
11Pennsylvania~300K1.06×
12Iowa~60K1.06×
13Idaho~40K1.06×
14Washington, District of Columbia~20K1.06×
15Colorado~100K1.05×
16Minnesota~100K1.04×
17Illinois~200K1.02×
18Maryland~100K1.02×
19Oklahoma~80K1.02×
20Kansas~60K1.02×
21New Hampshire~30K1.01×
22Alabama~100K1.00×
23Nebraska~40K1.00×
24Alaska~20K1.00×
25Tennessee~100K0.99×
26Wisconsin~100K0.99×
27Kentucky~90K0.99×
28Connecticut~70K0.99×
29Maine~30K0.99×
30Missouri~100K0.98×
31Arkansas~60K0.98×
32South Dakota~20K0.98×
33Georgia~200K0.97×
34New Mexico~30K0.97×
35North Dakota~10K0.97×
36Rhode Island~20K0.96×
37Montana~20K0.96×
38South Carolina~100K0.95×
39Mississippi~50K0.93×
40Texas~600K0.92×
41Ohio~200K0.92×
42Michigan~200K0.92×
43New Jersey~200K0.91×
44Louisiana~80K0.91×
45West Virginia~30K0.91×
46Hawaii~30K0.91×
47Delaware~20K0.91×
48Florida~400K0.80×
49Nevada~60K0.80×
50Arizona~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Ostinato, United States
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ostinato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ostinato audience
#·InterestCategoryAffinity×
01WhiskyFood & Beverages5.40×
02Cruiser (motorcycle)Cars & Mobility5.13×
03Touring motorcycleCars & Mobility5.02×
04Motorcycle accessoriesCars & Mobility3.83×
05Tennessee whiskeyFood & Beverages3.79×
06Motorcycle helmetCars & Mobility3.72×
07Custom motorcycleCars & Mobility3.51×
08Family carCars & Mobility3.19×
09MotorboatCars & Mobility3.13×
10Bourbon whiskeyFood & Beverages2.98×
11NASDAQBusiness & Career2.39×
12O'Reilly Auto PartsCars & Mobility2.09×
13BrewingFood & Beverages2.05×
14Britney SpearsMusic & Radio2.05×
15Advance Auto PartsCars & Mobility1.92×
16Online newspaperNews1.89×
17Hardware storeHome & Garden1.87×
18AutoZoneCars & Mobility1.72×
19SubwayFood & Beverages1.51×
20TraditionPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ostinato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ostinato audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
IndividualismJOY1.45×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ostinato audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ostinato have in United States?

Ostinato has an estimated audience of 7,110,671 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ostinato fans?

48.6% of Ostinato fans are female, 51.4% are male, with an average age of 37.9 years.

03

Which brands do Ostinato fans like most?

Ostinato fans show strongest brand affinity for Whisky (5.4×), Touring motorcycle (5.02×), and Motorcycle accessories (3.83×) over the country average.

04

Where do Ostinato fans live in United States?

Ostinato fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ostinato fans also like?

Beyond Ostinato itself, the audience over-indexes on Touring motorcycle (5.02×), Motorcycle accessories (3.83×), AutoZone (1.72×), and Cruiser (motorcycle) (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ostinato audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ostinato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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