Ostinato Audience in United States

Ostinato has an estimated audience of 7,110,671 people in United States. 48.6% are female, 51.4% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Singer-songwriter, Google Maps, Diabetes mellitus awareness, Whisky, Capital One.

The average Ostinato fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Singer-songwriter, Google Maps, Diabetes mellitus awareness, with strongest over-indexing on Singer-songwriter (3.64× the country average). Demographically, the Ostinato audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Ostinato fans

Demographic split for Ostinato audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.9
Estimated audience size7,110,671

Audience persona

The typical Ostinato fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Singer-songwriter.

Top regions in United States

Top regions ranked by reach for Ostinato in United States
RegionReachAffinity
California1,183,1591.51×
Texas612,6701×
New York479,1971.21×
Florida400,4580.83×
Pennsylvania271,4841.13×
Illinois250,7381.06×
North Carolina249,7641.17×
Georgia217,9520.99×
Massachusetts214,6171.53×
Ohio210,8180.96×
Washington195,1621.37×
Virginia194,8551.13×
Michigan170,6540.92×
New Jersey169,6440.94×
Tennessee144,9431.02×
Indiana133,1231.02×
Colorado123,7341.1×
Maryland122,4131×
Missouri109,0900.95×
Oregon104,3741.28×
Arizona101,5600.7×
Minnesota101,3220.99×
Alabama99,1491×
Wisconsin96,0680.9×
South Carolina94,5900.88×
Utah89,0251.4×
Kentucky85,6540.96×
Louisiana82,6410.9×
Oklahoma78,0610.99×
Connecticut67,3110.94×
Iowa64,2941.1×
Kansas59,0621.05×
Arkansas53,2140.91×
Mississippi52,6700.9×
Nevada48,4280.7×
Idaho38,5781.08×
New Mexico36,2681.02×
Nebraska33,7070.95×
Washington, District of Columbia26,7561.25×
New Hampshire26,6950.95×
Maine24,4050.96×
West Virginia23,0200.7×
Hawaii21,0590.69×
Vermont18,6811.5×
Rhode Island18,3150.81×
Montana14,8340.75×
North Dakota13,5430.93×
South Dakota13,1770.8×
Delaware12,7570.65×
Alaska11,0610.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ostinato audience
BrandAffinityCategory
Singer-songwriter3.64×Music & Radio
Google Maps3.23×Internet & Social Media
Diabetes mellitus awareness5.4×Health
Whisky4.38×Food & Beverages
Capital One2.9×Business & Career
CarGurus3.89×Cars & Mobility
Circle K4.59×Shopping
Microblogging5.4×Technology & Electronics
Autism Awareness5.4×Health
Indeed.com2.28×Business & Career
Enterprise Rent-A-Car3.26×Cars & Mobility
AutoZone2.04×Cars & Mobility
Aaron Rodgers3.21×Sports
Income tax5.4×Business & Career
Touring motorcycle4.28×Cars & Mobility
Livemusic2.32×Music & Radio
Jeep Grand Cherokee4.43×Cars & Mobility
MSN1.58×News
Motorcycle accessories3.41×Cars & Mobility
Motorcycle helmet3.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ostinato audience
TraitClusterScore
PatriotismCONSERVATISM1.62
Family OrientationCONSERVATISM1.43
LGBTQ+ IdentityOPEN1.2
IndividualismJOY1.17
Convenience OrientationPREMIUM1.13
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Ostinato
CountryShare
United States70.1%
Canada4.5%
United Kingdom4.0%

See Ostinato audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Ostinato have in United States?

Ostinato has an estimated audience of 7,110,671 people in United States, concentrated in California and Texas.

What is the gender split and age of Ostinato fans?

48.6% of Ostinato fans are female, 51.4% are male, with an average age of 37.9 years.

Which brands do Ostinato fans like most?

Ostinato fans show strongest brand affinity for Singer-songwriter (3.64×), Google Maps (3.23×), and Diabetes mellitus awareness (5.4×) over the country average.

Where do Ostinato fans live in United States?

Ostinato fans in United States are most concentrated in California (reach 1,183,159), Texas (reach 612,670), and New York (reach 479,197). These three regions account for the largest share of the active audience.

What other brands do Ostinato fans also like?

Beyond Ostinato itself, the audience over-indexes on Google Maps (3.23×), Diabetes mellitus awareness (5.4×), Whisky (4.38×), and Capital One (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ostinato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.