Ostinato Audience in United States

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Ostinato has an estimated audience of 7,110,671 people in United States. 48.6% are female, 51.4% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Unique Gifts, Israel, Birthday Gifts, Alaska.

The average Ostinato fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Unique Gifts, Israel, with strongest over-indexing on Urban Outfitters (2.24× the country average). Demographically, the Ostinato audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Ostinato fans

Demographic split for Ostinato audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.9
Estimated audience size7,110,671

Audience persona

The typical Ostinato fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Ostinato in United States
RegionReachAffinity
California1,183,1591.51×
Texas612,6701×
New York479,1971.21×
Florida400,4580.83×
Pennsylvania271,4841.13×
Illinois250,7381.06×
North Carolina249,7641.17×
Georgia217,9520.99×
Massachusetts214,6171.53×
Ohio210,8180.96×
Washington195,1621.37×
Virginia194,8551.13×
Michigan170,6540.92×
New Jersey169,6440.94×
Tennessee144,9431.02×
Indiana133,1231.02×
Colorado123,7341.1×
Maryland122,4131×
Missouri109,0900.95×
Oregon104,3741.28×
Arizona101,5600.7×
Minnesota101,3220.99×
Alabama99,1491×
Wisconsin96,0680.9×
South Carolina94,5900.88×
Utah89,0251.4×
Kentucky85,6540.96×
Louisiana82,6410.9×
Oklahoma78,0610.99×
Connecticut67,3110.94×
Iowa64,2941.1×
Kansas59,0621.05×
Arkansas53,2140.91×
Mississippi52,6700.9×
Nevada48,4280.7×
Idaho38,5781.08×
New Mexico36,2681.02×
Nebraska33,7070.95×
Washington, District of Columbia26,7561.25×
New Hampshire26,6950.95×
Maine24,4050.96×
West Virginia23,0200.7×
Hawaii21,0590.69×
Vermont18,6811.5×
Rhode Island18,3150.81×
Montana14,8340.75×
North Dakota13,5430.93×
South Dakota13,1770.8×
Delaware12,7570.65×
Alaska11,0610.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ostinato audience
BrandAffinityCategory
Urban Outfitters2.24×Shopping
Unique Gifts2.6×Shopping
Israel2.3×Travel & Leisure
Birthday Gifts3.41×Kids & Family
Alaska1.66×Travel & Leisure
Product design1.75×Business & Career
Pillow1.64×Home & Garden
Pro-Ject2.51×Music & Radio
3D printing1.52×Technology & Electronics
UK garage3.15×Music & Radio
Home staging2.68×Home & Garden
Winemaking2.07×Food & Beverages
Keith Stanfield2.95×Movies & TV
Noodle (Gorillaz)1.56×Music & Radio
Vocal harmony1.97×Music & Radio
Chromebook2.43×Technology & Electronics
Stamp collecting1.91×Home & Garden
Tezz2.82×Movies & TV
Governor of Michigan2.89×Politics & Society
MK1.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ostinato audience
TraitClusterScore
PatriotismCONSERVATISM1.62
Family OrientationCONSERVATISM1.43
LGBTQ+ IdentityOPEN1.2
IndividualismJOY1.17
Convenience OrientationPREMIUM1.13
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Ostinato
CountryShare
United States70.1%
Canada4.5%
United Kingdom4.0%

See Ostinato audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Ostinato have in United States?

Ostinato has an estimated audience of 7,110,671 people in United States, concentrated in California and Texas.

What is the gender split and age of Ostinato fans?

48.6% of Ostinato fans are female, 51.4% are male, with an average age of 37.9 years.

Which brands do Ostinato fans like most?

Ostinato fans show strongest brand affinity for Urban Outfitters (2.24×), Unique Gifts (2.6×), and Israel (2.3×) over the country average.

Where do Ostinato fans live in United States?

Ostinato fans in United States are most concentrated in California (reach 1,183,159), Texas (reach 612,670), and New York (reach 479,197). These three regions account for the largest share of the active audience.

What other brands do Ostinato fans also like?

Beyond Ostinato itself, the audience over-indexes on Unique Gifts (2.6×), Israel (2.3×), Birthday Gifts (3.41×), and Alaska (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ostinato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.