Ought Audience in United States
Ought has an estimated audience of 167,928 people in United States. 49.0% are female, 51.0% are male, average age 37.5. Top brand affinities: Google Maps, Planet Fitness, Hot pot, Indeed.com, Diaper bag.
Top brand affinities include Google Maps, Planet Fitness, Hot pot, with strongest over-indexing on Google Maps (3.7× the country average). Demographically, the Ought audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Ought fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 37.5 |
| Estimated audience size | 167,928 |
Audience persona
The typical Ought fan in United States is balanced, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 3.7× | Internet & Social Media |
| Planet Fitness | 3.56× | Sports |
| Hot pot | 21.09× | Food & Beverages |
| Indeed.com | 3.52× | Business & Career |
| Diaper bag | 5.2× | Kids & Family |
| Shrimp | 5.45× | Food & Beverages |
| Capital One | 2.91× | Business & Career |
| Alan Tudyk | 11.17× | Movies & TV |
| Circle K | 4.53× | Shopping |
| Tuna | 9.53× | Food & Beverages |
| Wattpad | 7.01× | Internet & Social Media |
| Octopus | 10.06× | Pets & Animals |
| Bass guitar | 3.03× | Music & Radio |
| Google News | 3.39× | News |
| Enterprise Rent-A-Car | 3.47× | Cars & Mobility |
| A&W Restaurants | 11.63× | Food & Beverages |
| Golf Channel | 3.18× | Sports |
| Diet Coke | 12.53× | Food & Beverages |
| Metaphysics | 2.79× | Business & Career |
| 7-Eleven | 2.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.62 |
| Risk Appetite | THRILL | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| Social Media Usage | JOY | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 17.0% |
| Brazil | 13.1% |
See Ought audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.