Ought Audience in United States
Ought has an estimated audience of 167,928 people in United States. 49.0% are female, 51.0% are male, average age 37.5. Top brand affinities: Mathcore, Jaws, Historic site, Nebraska Cornhuskers football, Staycation.
Top brand affinities include Mathcore, Jaws, Historic site, with strongest over-indexing on Mathcore (11.63× the country average). Demographically, the Ought audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Ought fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 37.5 |
| Estimated audience size | 167,928 |
Audience persona
The typical Ought fan in United States is balanced, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 11.63× | Music & Radio |
| Jaws | 6.56× | Movies & TV |
| Historic site | 3.98× | Arts & Culture |
| Nebraska Cornhuskers football | 3.27× | Sports |
| Staycation | 2.34× | Home & Garden |
| Jesse Plemons | 2.42× | Movies & TV |
| JDSU | 2.09× | Business & Career |
| Unique Gifts | 1.61× | Shopping |
| Vocal harmony | 2.91× | Music & Radio |
| 3D printing | 1.53× | Technology & Electronics |
| Home staging | 2.94× | Home & Garden |
| Arrietty | 8.17× | Movies & TV |
| Queens College, City University of New York | 4.04× | Business & Career |
| Grinch | 2.16× | Movies & TV |
| Regional styles of Mexican music | 1.5× | Music & Radio |
| Urban horticulture | 1.83× | Home & Garden |
| La Chat | 16.29× | Music & Radio |
| Goop | 2.65× | Internet & Social Media |
| Charlamagne Tha God | 4.5× | Movies & TV |
| Nipsey Hussle | 2.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.62 |
| Risk Appetite | THRILL | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| Social Media Usage | JOY | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 17.0% |
| Brazil | 13.1% |
See Ought audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.