Rascasse Audience Intelligence

Ought Audience in United States

A data profile of the people who buy, follow and care about Ought in United States — modelled from more than twelve digital signal sources. Ought has an estimated audience of 282,118 people in United States.

#25among New wave in United States#12467among Person in United States#7282in Music & Radio

The average Ought fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shrimp, Alan Tudyk, Octopus, with strongest over-indexing on Shrimp (5.43× the country average).

Demographically, the Ought audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ought fan in United States is more male, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for Shrimp.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ought profile in United States.

Audience size
282K
in United States
Gender
38.8%♀
61.2% male
Age
38.4
average years
Country rank
#49866
Person in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ought fans

38.8% are female, 61.2% are male, average age 38.4.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Ought audience in United States
MetricValue
Female38.8%
Male61.2%
Average age38.4
Estimated audience size282,118
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Ought audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Ought audience comes from United States.

Worldwide audience distribution share by country for Ought
CountryShare
Japan27.2%
United States21.5%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ought audience in United States is strongest.

Fig. 05

Top regions by affinity

Ought fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.15×
02Massachusetts~7K1.14×
03Washington~7K1.12×
04Texas~30K1.10×
05Louisiana~5K1.09×
06North Carolina~10K1.08×
07Maryland~6K1.08×
08Oregon~4K1.08×
09Georgia~10K1.07×
10Virginia~8K1.06×
11New York~20K1.05×
12Hawaii~1K1.05×
13Washington, District of Columbia~1K1.05×
14Minnesota~5K1.03×
15Alaska<1K1.03×
16Illinois~10K1.02×
17New Jersey~8K1.02×
18Mississippi~3K1.02×
19Tennessee~7K1.01×
20Indiana~6K1.01×
21Kentucky~4K1.01×
22Oklahoma~4K1.01×
23Utah~3K1.01×
24Montana<1K1.01×
25South Dakota<1K1.01×
26Pennsylvania~10K1.00×
27Maine~1K1.00×
28Vermont<1K1.00×
29Florida~20K0.99×
30Arizona~7K0.99×
31Connecticut~3K0.99×
32Idaho~2K0.99×
33North Dakota<1K0.99×
34Missouri~5K0.98×
35Colorado~5K0.98×
36South Carolina~5K0.98×
37Kansas~3K0.98×
38Wyoming<1K0.98×
39Iowa~3K0.97×
40Delaware<1K0.97×
41Wisconsin~5K0.96×
42Arkansas~3K0.96×
43Nebraska~2K0.95×
44West Virginia~1K0.95×
45New Hampshire~1K0.95×
46Rhode Island<1K0.95×
47New Mexico~2K0.94×
48Michigan~8K0.91×
49Ohio~9K0.90×
50Nevada~3K0.88×
Fig. 06

Affinity by region

Affinity by region — Ought, United States
0.88×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ought audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ought audience
#·InterestCategoryAffinity×
01Diet CokeFood & Beverages13.92×
02Alan TudykMovies & TV10.84×
03OctopusPets & Animals10.69×
04Hot potFood & Beverages10.38×
05International educationBusiness & Career10.22×
06TunaFood & Beverages9.68×
07ShrimpFood & Beverages5.43×
08Krispy KremeFood & Beverages3.29×
09Diaper bagKids & Family2.87×
107-ElevenShopping2.45×
11WingstopFood & Beverages2.38×
12GeneticsKids & Family2.30×
13Planet FitnessSports2.25×
14Soft drinksFood & Beverages2.09×
15NostalgiaHome & Garden1.98×
16Bass guitarMusic & Radio1.89×
17Pizza HutFood & Beverages1.82×
18Domino's PizzaFood & Beverages1.71×
19SubwayFood & Beverages1.66×
20Wendy'sFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ought audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ought audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.34×
Convenience OrientationPREMIUM1.33×
IndividualismJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ought audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ought have in United States?

Ought has an estimated audience of 282,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ought fans?

38.8% of Ought fans are female, 61.2% are male, with an average age of 38.4 years.

03

Which brands do Ought fans like most?

Ought fans show strongest brand affinity for Shrimp (5.43×), Alan Tudyk (10.84×), and Octopus (10.69×) over the country average.

04

Where do Ought fans live in United States?

Ought fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ought fans also like?

Beyond Ought itself, the audience over-indexes on Alan Tudyk (10.84×), Octopus (10.69×), Tuna (9.68×), and International education (10.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See Ought audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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