Rascasse Audience Intelligence

Ovaltine Target Market in United States

A data profile of the people who buy, follow and care about Ovaltine in United States — modelled from more than twelve digital signal sources. Ovaltine has an estimated audience of 305,707 people in United States.

#12among Coffee in United States#4952among Brand in United States#2472in Food & Beverages

The average Ovaltine fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mila Kunis, Muslim holidays, Superman, with strongest over-indexing on Mila Kunis (18.24× the country average).

Demographically, the Ovaltine audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ovaltine fan in United States is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Mila Kunis.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ovaltine profile in United States.

Audience size
306K
in United States
Gender
48.8%♀
51.2% male
Age
34.2
average years
Country rank
#47892
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ovaltine

48.8% are female, 51.2% are male, average age 34.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Ovaltine audience in United States
MetricValue
Female48.8%
Male51.2%
Average age34.2
Estimated audience size305,707
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Ovaltine audience in United States
Age bracketShare%
16-1937%
20-2917%
30-3916%
40-4918%
50+12%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Ovaltine audience comes from United States.

Worldwide audience distribution share by country for Ovaltine
CountryShare
United States26.6%
Germany14.0%
Switzerland12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ovaltine audience in United States is strongest.

Fig. 05

Top regions by affinity

Ovaltine customers by region in United States
#RegionReachAffinity×
01Massachusetts~7K1.28×
02California~40K1.23×
03New York~20K1.22×
04Washington~7K1.22×
05Hawaii~1K1.17×
06New Hampshire~1K1.17×
07Connecticut~3K1.16×
08Maine~1K1.15×
09Vermont<1K1.13×
10Pennsylvania~10K1.12×
11New Jersey~8K1.12×
12Oregon~4K1.12×
13Rhode Island~1K1.12×
14Alaska<1K1.10×
15West Virginia~1K1.09×
16Illinois~10K1.04×
17Oklahoma~3K1.04×
18Utah~3K1.03×
19Idaho~2K1.03×
20Delaware<1K1.02×
21Ohio~9K1.00×
22Montana<1K1.00×
23Indiana~5K0.99×
24Maryland~5K0.99×
25Virginia~7K0.97×
26Missouri~5K0.97×
27Kentucky~4K0.96×
28North Dakota<1K0.96×
29Florida~20K0.95×
30Colorado~4K0.95×
31Michigan~7K0.94×
32New Mexico~1K0.94×
33Minnesota~4K0.93×
34Arkansas~2K0.93×
35Iowa~2K0.92×
36Washington, District of Columbia<1K0.92×
37North Carolina~8K0.91×
38Tennessee~5K0.91×
39Kansas~2K0.91×
40Wisconsin~4K0.90×
41South Carolina~4K0.90×
42Nebraska~1K0.90×
43Louisiana~3K0.89×
44Georgia~8K0.88×
45Arizona~5K0.88×
46Nevada~3K0.88×
47South Dakota<1K0.87×
48Texas~20K0.86×
49Alabama~3K0.84×
50Mississippi~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Ovaltine, United States
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ovaltine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ovaltine audience
#·InterestCategoryAffinity×
01McCaféFood & Beverages23.67×
02Muslim holidaysPolitics & Society18.50×
03Cultural tourismTravel & Leisure18.32×
04Mila KunisMovies & TV18.24×
05International educationBusiness & Career8.74×
06AdeleMusic & Radio7.97×
07Late-night talk showMovies & TV6.12×
08Kristen BellMovies & TV5.76×
09GinFood & Beverages5.43×
10romantic comediesMovies & TV5.06×
11Comedy clubMovies & TV4.16×
12CupcakeFood & Beverages3.90×
13KFCFood & Beverages3.72×
14Britney SpearsMusic & Radio3.06×
15RadioTechnology & Electronics2.88×
16BakeryFood & Beverages2.69×
17Wendy'sFood & Beverages2.43×
18SupermanMovies & TV2.42×
19CoffeehousesFood & Beverages2.28×
20CocktailFood & Beverages2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ovaltine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ovaltine audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.40×
Community OrientationOPEN1.54×
CreativityOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ovaltine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
SustainabilityBALANCE0.86×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ovaltine's target market in United States?

Ovaltine's target market in United States covers an estimated 305,707 people, concentrated in California and Texas.

02

What is the gender split and age of Ovaltine customers?

48.8% of the Ovaltine audience are female, 51.2% are male, with an average age of 34.2 years.

03

Which brands do Ovaltine fans like most?

Ovaltine fans show strongest brand affinity for Mila Kunis (18.24×), Muslim holidays (18.5×), and Superman (2.42×) over the country average.

04

Where do Ovaltine fans live in United States?

Ovaltine fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ovaltine fans also like?

Beyond Ovaltine itself, the audience over-indexes on Muslim holidays (18.5×), Superman (2.42×), KFC (3.72×), and Radio (2.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coffee audiences in United States

See Ovaltine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ovaltine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →