Ovaltine Audience in United States

Ovaltine logo

Ovaltine has an estimated audience of 295,893 people in United States. 48.8% are female, 51.2% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Home construction, Product design, La Jolla, Historic site, The Devil's Rejects.

The average Ovaltine fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, Product design, La Jolla, with strongest over-indexing on Home construction (3.19× the country average). Demographically, the Ovaltine audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Ovaltine fans

Demographic split for Ovaltine audience in United States
MetricValue
Female48.8%
Male51.2%
Average age34.2
Estimated audience size295,893

Audience persona

The typical Ovaltine fan in United States is balanced, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Ovaltine in United States
RegionReachAffinity
California42,4901.31×
Texas22,5530.89×
New York21,8941.32×
Florida20,2931.01×
Pennsylvania11,6641.17×
Illinois10,7121.09×
Ohio9,3171.02×
New Jersey9,2641.23×
North Carolina8,3780.94×
Georgia8,0550.88×
Massachusetts7,8891.35×
Washington7,5701.28×
Michigan7,4810.97×
Virginia6,9540.96×
Tennessee5,6340.95×
Indiana5,5281.02×
Arizona5,3110.88×
Maryland5,0711×
Missouri4,7000.99×
Colorado4,6771×
Wisconsin4,1970.94×
South Carolina4,0450.91×
Oregon3,9361.16×
Minnesota3,8950.92×
Kentucky3,5260.95×
Connecticut3,5191.19×
Alabama3,3890.82×
Oklahoma3,3621.02×
Louisiana3,3440.88×
Utah2,8181.06×
Nevada2,5270.88×
Arkansas2,2790.93×
Iowa2,2610.93×
Kansas2,0610.88×
Mississippi1,6740.69×
Hawaii1,5461.22×
Idaho1,5141.02×
West Virginia1,4241.03×
New Hampshire1,4051.21×
New Mexico1,2920.87×
Nebraska1,2790.86×
Maine1,1891.12×
Rhode Island9330.99×
Washington, District of Columbia8160.92×
Montana7910.96×
Delaware7800.96×
Alaska6391.01×
Vermont5671.09×
South Dakota5240.77×
North Dakota5000.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ovaltine audience
BrandAffinityCategory
Home construction3.19×Home & Garden
Product design3.08×Business & Career
La Jolla13.8×Travel & Leisure
Historic site5.66×Arts & Culture
The Devil's Rejects12.53×Movies & TV
Elsword20×Games
UK garage6.34×Music & Radio
Collectable1.79×Kids & Family
Goop5.8×Internet & Social Media
Vocal harmony4.86×Music & Radio
Whataburger1.79×Food & Beverages
Grinch4.06×Movies & TV
Assassin's Creed II7.37×Games
Tezz6.14×Movies & TV
Jezebel (film)5.64×Movies & TV
Grace Slick7.13×Music & Radio
Cachorro4.44×Pets & Animals
Mortgage insurance3.38×Business & Career
Natural rubber1.53×Cars & Mobility
Bank account1.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ovaltine audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Design AffinityPREMIUM1.75
ExtroversionTHRILL1.61
Luxury OrientationPREMIUM1.56
Community OrientationOPEN1.47
SpiritualityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Ovaltine
CountryShare
United States30.8%
United Kingdom14.4%
Germany10.1%

See Ovaltine audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Ovaltine have in United States?

Ovaltine has an estimated audience of 295,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Ovaltine fans?

48.8% of Ovaltine fans are female, 51.2% are male, with an average age of 34.2 years.

Which brands do Ovaltine fans like most?

Ovaltine fans show strongest brand affinity for Home construction (3.19×), Product design (3.08×), and La Jolla (13.8×) over the country average.

Where do Ovaltine fans live in United States?

Ovaltine fans in United States are most concentrated in California (reach 42,490), Texas (reach 22,553), and New York (reach 21,894). These three regions account for the largest share of the active audience.

What other brands do Ovaltine fans also like?

Beyond Ovaltine itself, the audience over-indexes on Product design (3.08×), La Jolla (13.8×), Historic site (5.66×), and The Devil's Rejects (12.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ovaltine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.