A data profile of the people who buy, follow and care about Ovid in United States — modelled from more than twelve digital signal sources. Ovid has an estimated audience of 302,834 people in United States.
The average Ovid fan in United States is 43.5 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, California, Michigan.
Top brand affinities include Donald Trump, CNN, Cooking, with strongest over-indexing on Donald Trump (1.89× the country average).
Demographically, the Ovid audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ovid fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Ovid profile in United States.
60.4% are female, 39.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 43.5 |
| Estimated audience size | 302,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 36% |
Where the Ovid audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michigan | ~20K | 3.43× | |
| 02 | New York | ~30K | 2.23× | |
| 03 | Washington, District of Columbia | ~1K | 1.50× | |
| 04 | Vermont | <1K | 1.41× | |
| 05 | Massachusetts | ~7K | 1.39× | |
| 06 | Idaho | ~2K | 1.29× | |
| 07 | Colorado | ~5K | 1.26× | |
| 08 | Connecticut | ~3K | 1.20× | |
| 09 | Nebraska | ~2K | 1.17× | |
| 10 | New Hampshire | ~1K | 1.14× | |
| 11 | Maine | ~1K | 1.14× | |
| 12 | Rhode Island | <1K | 1.11× | |
| 13 | Pennsylvania | ~9K | 1.08× | |
| 14 | Oregon | ~3K | 1.08× | |
| 15 | Oklahoma | ~3K | 1.08× | |
| 16 | Virginia | ~7K | 1.06× | |
| 17 | Washington | ~5K | 1.00× | |
| 18 | Maryland | ~4K | 0.98× | |
| 19 | Utah | ~2K | 0.98× | |
| 20 | Montana | <1K | 0.97× | |
| 21 | New Jersey | ~6K | 0.96× | |
| 22 | Alaska | <1K | 0.96× | |
| 23 | Minnesota | ~3K | 0.93× | |
| 24 | West Virginia | ~1K | 0.93× | |
| 25 | Illinois | ~8K | 0.92× | |
| 26 | New Mexico | ~1K | 0.91× | |
| 27 | California | ~30K | 0.88× | |
| 28 | Ohio | ~7K | 0.88× | |
| 29 | Missouri | ~4K | 0.88× | |
| 30 | Delaware | <1K | 0.88× | |
| 31 | Alabama | ~3K | 0.87× | |
| 32 | South Dakota | <1K | 0.87× | |
| 33 | Indiana | ~4K | 0.86× | |
| 34 | Kentucky | ~3K | 0.86× | |
| 35 | Hawaii | <1K | 0.86× | |
| 36 | North Dakota | <1K | 0.86× | |
| 37 | Wisconsin | ~3K | 0.85× | |
| 38 | Louisiana | ~3K | 0.83× | |
| 39 | Iowa | ~2K | 0.83× | |
| 40 | Kansas | ~2K | 0.83× | |
| 41 | North Carolina | ~6K | 0.80× | |
| 42 | Tennessee | ~4K | 0.80× | |
| 43 | Georgia | ~6K | 0.76× | |
| 44 | Arkansas | ~2K | 0.76× | |
| 45 | Mississippi | ~2K | 0.76× | |
| 46 | South Carolina | ~3K | 0.75× | |
| 47 | Arizona | ~4K | 0.73× | |
| 48 | Florida | ~10K | 0.71× | |
| 49 | Nevada | ~2K | 0.69× | |
| 50 | Texas | ~10K | 0.62× |
The strongest cross-interests of the Ovid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 9.94× | ||
| 02 | Renewable energy | Business & Career | 3.61× | ||
| 03 | FedEx | Business & Career | 3.31× | ||
| 04 | Innovation | Business & Career | 3.22× | ||
| 05 | Solar energy | Home & Garden | 3.11× | ||
| 06 | Nonprofit organization | Politics & Society | 2.38× | ||
| 07 | Internet & Social Media | 2.24× | |||
| 08 | CNN | Movies & TV | 2.21× | ||
| 09 | Internet & Social Media | 2.04× | |||
| 10 | Wine | Food & Beverages | 1.95× | ||
| 11 | Health care | Business & Career | 1.94× | ||
| 12 | Donald Trump | Politics & Society | 1.89× | ||
| 13 | Medicine | Business & Career | 1.82× | ||
| 14 | X | Internet & Social Media | 1.81× | ||
| 15 | Recipes | Food & Beverages | 1.79× | ||
| 16 | Home improvement | Home & Garden | 1.76× | ||
| 17 | Smartphones | Technology & Electronics | 1.74× | ||
| 18 | Cooking | Food & Beverages | 1.69× | ||
| 19 | Walmart | Shopping | 1.68× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 5.24× | |
| Indulgence | JOY | 2.62× | |
| Tradition | CONSERVATISM | 2.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.48× | |
| Extroversion | THRILL | 0.65× | |
| Risk Appetite | THRILL | 0.74× |
Ovid has an estimated audience of 302,834 people in United States, concentrated in New York and California.
60.4% of Ovid fans are female, 39.6% are male, with an average age of 43.5 years.
Ovid fans show strongest brand affinity for Donald Trump (1.89×), CNN (2.21×), and Cooking (1.69×) over the country average.
Ovid fans in United States are most concentrated in New York (reach ~30K), California (reach ~30K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Ovid itself, the audience over-indexes on CNN (2.21×), Cooking (1.69×), Elderly care (9.94×), and X (1.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ovid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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