Ovid Audience in United States

Ovid has an estimated audience of 259,904 people in United States. 60.4% are female, 39.6% are male, average age 43.5. Top regions: New York, California, Texas. Top brand affinities: LinkedIn, Life insurance, Home insurance, Vehicle insurance, Renewable energy.

The average Ovid fan in United States is 43.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include LinkedIn, Life insurance, Home insurance, with strongest over-indexing on LinkedIn (1.54× the country average). Demographically, the Ovid audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Poet

Demographics of Ovid fans

Demographic split for Ovid audience in United States
MetricValue
Female60.4%
Male39.6%
Average age43.5
Estimated audience size259,904

Audience persona

The typical Ovid fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for LinkedIn.

Top regions in United States

Top regions ranked by reach for Ovid in United States
RegionReachAffinity
New York29,9512.06×
California27,2790.95×
Texas15,2130.68×
Michigan14,3802.12×
Florida13,2980.76×
Pennsylvania9,8771.13×
Illinois8,6401×
Massachusetts7,8931.54×
Virginia7,4531.18×
Ohio7,3950.92×
New Jersey6,6601.01×
North Carolina6,4910.83×
Georgia6,3810.8×
Washington5,8201.12×
Colorado5,0701.24×
Maryland4,5831.03×
Tennessee4,2560.82×
Indiana4,2030.89×
Arizona4,0300.76×
Missouri3,8790.93×
Minnesota3,6270.97×
Connecticut3,5141.35×
Wisconsin3,4570.88×
Oregon3,4561.16×
Oklahoma3,1071.08×
Alabama3,0140.83×
South Carolina2,8380.73×
Kentucky2,7380.84×
Louisiana2,5440.76×
Utah2,1600.93×
Iowa1,7180.8×
Kansas1,5870.77×
Nevada1,5570.62×
Washington, District of Columbia1,4571.86×
Arkansas1,4150.66×
Nebraska1,3641.05×
Mississippi1,2840.6×
Idaho1,2390.95×
New Mexico1,1960.92×
New Hampshire1,1721.14×
Maine1,1101.19×
West Virginia1,0740.89×
Rhode Island1,0361.25×
Hawaii8760.78×
Vermont7671.68×
Montana6770.94×
Delaware5740.8×
Alaska4820.87×
South Dakota3920.65×
North Dakota3030.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ovid audience
BrandAffinityCategory
LinkedIn1.54×Internet & Social Media
Life insurance2.1×Business & Career
Home insurance2×Business & Career
Vehicle insurance1.61×Cars & Mobility
Renewable energy1.8×Business & Career
Innovation1.57×Business & Career
Health insurance1.62×Business & Career
The New York Times1.55×News
Jean Paul Gaultier3.95×Fashion & Accessoires
Diabetes mellitus type 2 awareness2.17×Health
Sustainable energy1.52×Home & Garden
Amazon Kindle2.08×Literature
Online banking1.75×Business & Career
Film festival1.89×Movies & TV
Bohemianism1.66×Fashion & Accessoires
Angelina Jolie1.92×Movies & TV
Rotten Tomatoes1.75×Movies & TV
Biotechnology1.75×Business & Career
Bob Dylan2×Music & Radio
Meghan Markle1.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ovid audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
IndulgenceJOY1.36
Community OrientationOPEN1.32
TraditionCONSERVATISM1.31
Pet OwnershipJOY1.3
IndividualismJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Ovid
CountryShare
United States47.7%
Germany27.5%
Mexico8.4%

See Ovid audiences in other countries

More Poet audiences in United States

Frequently asked questions

How many fans does Ovid have in United States?

Ovid has an estimated audience of 259,904 people in United States, concentrated in New York and California.

What is the gender split and age of Ovid fans?

60.4% of Ovid fans are female, 39.6% are male, with an average age of 43.5 years.

Which brands do Ovid fans like most?

Ovid fans show strongest brand affinity for LinkedIn (1.54×), Life insurance (2.1×), and Home insurance (2×) over the country average.

Where do Ovid fans live in United States?

Ovid fans in United States are most concentrated in New York (reach 29,951), California (reach 27,279), and Texas (reach 15,213). These three regions account for the largest share of the active audience.

What other brands do Ovid fans also like?

Beyond Ovid itself, the audience over-indexes on Life insurance (2.1×), Home insurance (2×), Vehicle insurance (1.61×), and Renewable energy (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ovid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.