Paladins Audience in United States

Paladins logo

Paladins has an estimated audience of 1,534,479 people in United States. 27.7% are female, 72.3% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Personalised Gifts, Grinch, Wikia, Grammarly.

The average Paladins fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Personalised Gifts, Grinch, with strongest over-indexing on Lulu 黃路梓茵 (7.29× the country average). Demographically, the Paladins audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Paladins fans

Demographic split for Paladins audience in United States
MetricValue
Female27.7%
Male72.3%
Average age29.5
Estimated audience size1,534,479

Audience persona

The typical Paladins fan in United States is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Paladins in United States
RegionReachAffinity
California184,6161.09×
Texas140,3991.06×
Florida100,9720.97×
New York80,9530.94×
North Carolina49,4601.07×
Ohio49,2591.04×
Georgia49,0591.04×
Illinois48,7500.95×
Pennsylvania48,3870.94×
Virginia47,3531.27×
Michigan40,4191.01×
Washington39,9161.3×
New Jersey34,5340.88×
Indiana32,2571.15×
Tennessee30,8961×
Massachusetts29,1460.96×
Arizona27,5560.88×
Missouri25,6301.04×
Maryland25,3270.96×
Minnesota23,6241.07×
Colorado23,3840.97×
Wisconsin23,1811×
South Carolina22,7020.98×
Oregon22,2861.27×
Kentucky20,8111.08×
Oklahoma18,4471.08×
Louisiana17,0670.86×
Alabama16,8300.79×
Utah15,7751.15×
Kansas14,7421.22×
Mississippi14,1201.12×
Connecticut13,5010.88×
Nevada13,2710.89×
Arkansas13,0961.04×
Iowa12,3960.98×
Idaho8,3041.08×
West Virginia8,2651.16×
Nebraska7,4050.96×
Hawaii7,0151.06×
New Mexico6,8400.89×
New Hampshire5,7300.95×
Maine5,4280.99×
Rhode Island4,1500.85×
Washington, District of Columbia4,1200.89×
Montana3,9670.93×
Delaware3,4830.82×
Alaska3,1140.95×
South Dakota2,9730.84×
North Dakota2,8950.92×
Vermont2,4650.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paladins audience
BrandAffinityCategory
Lulu 黃路梓茵7.29×Movies & TV
Personalised Gifts10.68×Home & Garden
Grinch9.67×Movies & TV
Wikia7.95×Internet & Social Media
Grammarly9.46×Business & Career
Vocal harmony7.74×Music & Radio
Gordita18.36×Food & Beverages
Combat sport1.99×Sports
Goop6.17×Internet & Social Media
Home construction1.65×Home & Garden
Joe Haden26.39×Sports
Passaic County, New Jersey11.84×Travel & Leisure
ENA (Emergency Nurses Association)13.19×Health
Iration20.91×Music & Radio
Monogram3.88×Home & Garden
Wok6.48×Food & Beverages
Jezebel (film)6.62×Movies & TV
Pot roast7.66×Food & Beverages
Governor of Michigan5.63×Politics & Society
Home staging3.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paladins audience
TraitClusterScore
Early Adopter MentalityPOWER1.87
LGBTQ+ IdentityOPEN1.64
Social Media UsageJOY1.2
ExtroversionTHRILL1.1
Risk AppetiteTHRILL1.04
Pet OwnershipJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Paladins
CountryShare
United States41.1%
Canada5.8%
Germany5.0%

See Paladins audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Paladins have in United States?

Paladins has an estimated audience of 1,534,479 people in United States, concentrated in California and Texas.

What is the gender split and age of Paladins fans?

27.7% of Paladins fans are female, 72.3% are male, with an average age of 29.5 years.

Which brands do Paladins fans like most?

Paladins fans show strongest brand affinity for Lulu 黃路梓茵 (7.29×), Personalised Gifts (10.68×), and Grinch (9.67×) over the country average.

Where do Paladins fans live in United States?

Paladins fans in United States are most concentrated in California (reach 184,616), Texas (reach 140,399), and Florida (reach 100,972). These three regions account for the largest share of the active audience.

What other brands do Paladins fans also like?

Beyond Paladins itself, the audience over-indexes on Personalised Gifts (10.68×), Grinch (9.67×), Wikia (7.95×), and Grammarly (9.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paladins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.