Rascasse Audience Intelligence

Paladins Audience in United States

A data profile of the people who buy, follow and care about Paladins in United States — modelled from more than twelve digital signal sources. Paladins has an estimated audience of 1,611,650 people in United States.

#175among Video / Board Game in United States#358in Games

The average Paladins fan in United States is 31.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alice: Madness Returns, The Salvation Army, Dying Light, with strongest over-indexing on Alice: Madness Returns (119.18× the country average).

Demographically, the Paladins audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paladins fan in United States is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alice: Madness Returns.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paladins profile in United States.

Audience size
1.6M
in United States
Gender
19.1%♀
80.9% male
Age
31.1
average years
Country rank
#16810
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paladins fans

19.1% are female, 80.9% are male, average age 31.1.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for Paladins audience in United States
MetricValue
Female19.1%
Male80.9%
Average age31.1
Estimated audience size1,611,650
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Paladins audience in United States
Age bracketShare%
16-1940%
20-2927%
30-3915%
40-499%
50+9%
Fig. 04

Worldwide distribution

39.1%

of the worldwide Paladins audience comes from United States.

Worldwide audience distribution share by country for Paladins
CountryShare
United States39.1%
Canada5.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paladins audience in United States is strongest.

Fig. 05

Top regions by affinity

Paladins fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.22×
02Virginia~50K1.21×
03Washington~40K1.20×
04West Virginia~9K1.17×
05Indiana~30K1.16×
06Kansas~10K1.16×
07Oklahoma~20K1.11×
08Utah~20K1.11×
09Idaho~9K1.11×
10Kentucky~20K1.09×
11Alaska~4K1.08×
12Minnesota~20K1.06×
13Maine~6K1.05×
14Missouri~30K1.04×
15Arkansas~10K1.04×
16North Carolina~50K1.03×
17Hawaii~7K1.02×
18Montana~4K1.02×
19California~200K1.01×
20Mississippi~10K1.01×
21Ohio~50K1.00×
22Michigan~40K1.00×
23Wisconsin~20K1.00×
24Nebraska~8K1.00×
25New Hampshire~6K1.00×
26Georgia~50K0.99×
27South Carolina~20K0.99×
28Iowa~10K0.99×
29North Dakota~3K0.99×
30Tennessee~30K0.98×
31Texas~100K0.97×
32Colorado~20K0.97×
33Connecticut~20K0.97×
34Vermont~3K0.97×
35South Dakota~3K0.95×
36Maryland~30K0.94×
37Pennsylvania~50K0.93×
38Illinois~50K0.93×
39Arizona~30K0.93×
40Massachusetts~30K0.92×
41Rhode Island~5K0.92×
42Florida~100K0.91×
43New Mexico~7K0.91×
44Delaware~4K0.90×
45Louisiana~20K0.89×
46Washington, District of Columbia~4K0.89×
47Nevada~10K0.88×
48New York~80K0.87×
49Alabama~20K0.86×
50New Jersey~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Paladins, United States
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paladins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paladins audience
#·InterestCategoryAffinity×
01Alice: Madness ReturnsGames119.18×
02Dying LightGames38.66×
03WarframeGames37.12×
04Borderlands (series)Games35.73×
05The Salvation ArmyPolitics & Society32.37×
06Watch DogsGames18.03×
07Need for SpeedGames16.85×
08Magic: The GatheringGames9.84×
09Assassin's CreedGames9.70×
10Action role-playing gameGames8.08×
11Final FantasyGames7.47×
12PokémonGames6.75×
13Strategy gamesGames6.57×
14Massively multiplayer online gamesGames6.13×
15Micro CenterShopping6.09×
16GameStopGames5.78×
17Call of DutyGames5.42×
18Mobile gameGames5.29×
19SteamGames5.20×
20Role-playing gamesGames3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paladins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paladins audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.17×
PatriotismCONSERVATISM1.75×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paladins audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Design AffinityPREMIUM0.64×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paladins have in United States?

Paladins has an estimated audience of 1,611,650 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paladins fans?

19.1% of Paladins fans are female, 80.9% are male, with an average age of 31.1 years.

03

Which brands do Paladins fans like most?

Paladins fans show strongest brand affinity for Alice: Madness Returns (119.18×), The Salvation Army (32.37×), and Dying Light (38.66×) over the country average.

04

Where do Paladins fans live in United States?

Paladins fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Paladins fans also like?

Beyond Paladins itself, the audience over-indexes on The Salvation Army (32.37×), Dying Light (38.66×), Warframe (37.12×), and Borderlands (series) (35.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Paladins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paladins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →