Rascasse Audience Intelligence

Panama Canal Audience in United States

A data profile of the people who buy, follow and care about Panama Canal in United States — modelled from more than twelve digital signal sources. Panama Canal has an estimated audience of 414,862 people in United States.

#86among POI in United States#4482among POI in United States#3345in Travel & Leisure

The average Panama Canal fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, P&O Cruises, Nostalgia, with strongest over-indexing on International education (12.5× the country average).

Demographically, the Panama Canal audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Panama Canal fan in United States is balanced, around 42.6 years old, with strong Travelling tendencies and a notable affinity for International education.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panama Canal profile in United States.

Audience size
415K
in United States
Gender
50.5%♀
49.5% male
Age
42.6
average years
Country rank
#40771
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Panama Canal fans

50.5% are female, 49.5% are male, average age 42.6.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Panama Canal audience in United States
MetricValue
Female50.5%
Male49.5%
Average age42.6
Estimated audience size414,862
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Panama Canal audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Panama Canal audience comes from United States.

Worldwide audience distribution share by country for Panama Canal
CountryShare
Panama34.5%
United States23.8%
South Africa6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panama Canal audience in United States is strongest.

Fig. 05

Top regions by affinity

Panama Canal fans by region: top regions in United States
#RegionReachAffinity×
01Texas~40K1.25×
02Virginia~10K1.16×
03Georgia~10K1.15×
04Washington~9K1.14×
05North Dakota<1K1.12×
06Florida~30K1.11×
07Washington, District of Columbia~1K1.11×
08South Dakota~1K1.11×
09Kansas~4K1.10×
10Louisiana~6K1.07×
11Idaho~2K1.07×
12Minnesota~6K1.06×
13Nebraska~2K1.06×
14Missouri~7K1.05×
15Connecticut~4K1.04×
16New Hampshire~2K1.04×
17Montana~1K1.04×
18Massachusetts~8K1.03×
19Maryland~7K1.03×
20Hawaii~2K1.03×
21Michigan~10K1.02×
22South Carolina~6K1.02×
23Maine~2K1.02×
24Kentucky~5K1.01×
25Oregon~5K1.01×
26Utah~4K1.01×
27New Jersey~10K1.00×
28Tennessee~8K1.00×
29Iowa~3K1.00×
30Alaska<1K1.00×
31Pennsylvania~10K0.99×
32North Carolina~10K0.99×
33Wisconsin~6K0.99×
34Oklahoma~5K0.99×
35Arkansas~3K0.99×
36California~40K0.98×
37Mississippi~3K0.98×
38New York~20K0.97×
39Illinois~10K0.96×
40Colorado~6K0.96×
41West Virginia~2K0.96×
42Rhode Island~1K0.96×
43Ohio~10K0.95×
44Indiana~7K0.92×
45Vermont<1K0.92×
46New Mexico~2K0.90×
47Delaware~1K0.88×
48Nevada~3K0.86×
49Alabama~5K0.80×
50Arizona~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Panama Canal, United States
0.73×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panama Canal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panama Canal audience
#·InterestCategoryAffinity×
01P&O CruisesTravel & Leisure30.65×
02Kia PicantoCars & Mobility25.45×
03International educationBusiness & Career12.50×
04Ice cream makerFood & Beverages10.27×
05Atlético MadridSports5.20×
06Homeland (TV series)Movies & TV4.94×
07All-inclusive resortTravel & Leisure3.70×
08Tom HanksMovies & TV3.57×
09Seaside resortTravel & Leisure3.27×
10Web serverTechnology & Electronics3.14×
11Robert RedfordMovies & TV2.60×
12The Big Bang TheoryMovies & TV2.52×
13NostalgiaHome & Garden2.29×
14CruisesTravel & Leisure2.14×
15CBS NewsMovies & TV1.98×
16Real propertyHome & Garden1.94×
17RadioTechnology & Electronics1.90×
18GeneticsKids & Family1.75×
19PublixShopping1.75×
20MenardsHome & Garden1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panama Canal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panama Canal audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.24×
PatriotismCONSERVATISM2.14×
Community OrientationOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panama Canal audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.36×
Social Media UsageJOY0.58×
Design AffinityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Panama Canal have in United States?

Panama Canal has an estimated audience of 414,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Panama Canal fans?

50.5% of Panama Canal fans are female, 49.5% are male, with an average age of 42.6 years.

03

Which brands do Panama Canal fans like most?

Panama Canal fans show strongest brand affinity for International education (12.5×), P&O Cruises (30.65×), and Nostalgia (2.29×) over the country average.

04

Where do Panama Canal fans live in United States?

Panama Canal fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Panama Canal fans also like?

Beyond Panama Canal itself, the audience over-indexes on P&O Cruises (30.65×), Nostalgia (2.29×), Kia Picanto (25.45×), and Cruises (2.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Panama Canal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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