Park City, Utah Audience in United States

Park City, Utah logo

Park City, Utah has an estimated audience of 2,771,887 people in United States. 48.9% are female, 51.1% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Wok, Vocal harmony, Goop, Cherish (group).

The average Park City, Utah fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Wok, Vocal harmony, with strongest over-indexing on Governor of Michigan (13.52× the country average). Demographically, the Park City, Utah audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Park City, Utah fans

Demographic split for Park City, Utah audience in United States
MetricValue
Female48.9%
Male51.1%
Average age43.7
Estimated audience size2,771,887

Audience persona

The typical Park City, Utah fan in United States is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Park City, Utah in United States
RegionReachAffinity
California283,9440.93×
Texas242,7111.02×
Florida193,1581.03×
Utah190,3327.67×
New York116,8230.75×
Illinois77,8540.84×
Arizona68,0821.2×
Colorado62,5641.43×
Pennsylvania59,2220.63×
Georgia59,1300.69×
North Carolina56,8470.68×
Nevada53,4071.99×
Ohio53,3600.62×
Tennessee47,4830.85×
Washington46,4660.84×
New Jersey46,0180.65×
Virginia44,5350.66×
Massachusetts43,6520.8×
Michigan42,0460.58×
Missouri34,7390.78×
Minnesota32,7120.82×
Louisiana31,6290.88×
Idaho29,3092.11×
South Carolina28,8190.69×
Indiana28,3500.56×
Maryland27,1090.57×
Wisconsin27,0130.65×
Oregon26,7790.84×
Alabama25,3020.65×
Oklahoma23,2020.75×
Connecticut21,4880.77×
Kentucky21,4700.62×
Iowa17,7660.78×
Arkansas17,0770.75×
Kansas16,9300.78×
Mississippi15,0730.66×
Hawaii12,6561.06×
New Mexico12,1970.88×
Nebraska11,6460.84×
Montana10,9781.43×
Wyoming10,2322.49×
New Hampshire9,1430.84×
Washington, District of Columbia7,5920.91×
Maine5,9370.6×
South Dakota5,1790.81×
West Virginia5,1530.4×
Rhode Island5,1480.58×
Vermont4,0330.83×
North Dakota4,0140.7×
Alaska3,8570.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Park City, Utah audience
BrandAffinityCategory
Governor of Michigan13.52×Politics & Society
Wok11.59×Food & Beverages
Vocal harmony7.94×Music & Radio
Goop9.13×Internet & Social Media
Cherish (group)18.52×Music & Radio
Grinch6.68×Movies & TV
Hibachi12.03×Food & Beverages
headspace14.17×Health
Israel3.08×Travel & Leisure
Natural rubber2.81×Cars & Mobility
Google Home8×Technology & Electronics
Grace Slick10.53×Music & Radio
Home construction1.73×Home & Garden
El Paso County, Colorado15.08×Travel & Leisure
Regional styles of Mexican music3.04×Music & Radio
Redemption (theology)9.27×Politics & Society
Hipster10.06×Politics & Society
La Jolla9.34×Travel & Leisure
Fairy godmother7.18×Literature
Nebraska Cornhuskers football3.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Park City, Utah audience
TraitClusterScore
SustainabilityBALANCE1.97
Design AffinityPREMIUM1.8
TravellingTHRILL1.76
Quality AwarenessPREMIUM1.75
Sports ActivityPOWER1.74
Luxury OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Park City, Utah
CountryShare
United States74.0%
Malaysia4.8%
Canada4.3%

See Park City, Utah audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Park City, Utah have in United States?

Park City, Utah has an estimated audience of 2,771,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Park City, Utah fans?

48.9% of Park City, Utah fans are female, 51.1% are male, with an average age of 43.7 years.

Which brands do Park City, Utah fans like most?

Park City, Utah fans show strongest brand affinity for Governor of Michigan (13.52×), Wok (11.59×), and Vocal harmony (7.94×) over the country average.

Where do Park City, Utah fans live in United States?

Park City, Utah fans in United States are most concentrated in California (reach 283,944), Texas (reach 242,711), and Florida (reach 193,158). These three regions account for the largest share of the active audience.

What other brands do Park City, Utah fans also like?

Beyond Park City, Utah itself, the audience over-indexes on Wok (11.59×), Vocal harmony (7.94×), Goop (9.13×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Park City, Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.