Rascasse Audience Intelligence

Parsley Audience in United States

A data profile of the people who buy, follow and care about Parsley in United States — modelled from more than twelve digital signal sources. Parsley has an estimated audience of 996,421 people in United States.

#39among Vegetable in United States#8671among Topic in United States#1322in Food & Beverages

The average Parsley fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hyundai Elantra, Baking powder, Microwave oven, with strongest over-indexing on Hyundai Elantra (11.91× the country average).

Demographically, the Parsley audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parsley fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Hyundai Elantra.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parsley profile in United States.

Audience size
996K
in United States
Gender
69.4%♀
30.6% male
Age
42.1
average years
Country rank
#23722
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parsley fans

69.4% are female, 30.6% are male, average age 42.1.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Parsley audience in United States
MetricValue
Female69.4%
Male30.6%
Average age42.1
Estimated audience size996,421
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Parsley audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3917%
40-4922%
50+28%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Parsley audience comes from United States.

Worldwide audience distribution share by country for Parsley
CountryShare
United States15.8%
Taiwan13.1%
Romania5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parsley audience in United States is strongest.

Fig. 05

Top regions by affinity

Parsley fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K2.38×
02Nevada~20K2.29×
03New York~90K1.64×
04California~200K1.46×
05Hawaii~6K1.44×
06New Jersey~30K1.30×
07Washington~30K1.26×
08Texas~100K1.16×
09Massachusetts~20K1.15×
10Oregon~10K1.10×
11Florida~70K1.04×
12Rhode Island~3K1.03×
13Illinois~30K1.02×
14Alaska~2K1.02×
15Maryland~20K1.01×
16Michigan~30K1.00×
17Utah~9K1.00×
18Washington, District of Columbia~3K1.00×
19Idaho~5K0.98×
20Minnesota~10K0.96×
21Georgia~30K0.95×
22Arizona~20K0.95×
23Virginia~20K0.94×
24Vermont~2K0.94×
25Pennsylvania~30K0.93×
26New Mexico~5K0.92×
27Nebraska~5K0.91×
28Kansas~7K0.90×
29Delaware~2K0.90×
30North Carolina~30K0.89×
31North Dakota~2K0.88×
32Colorado~10K0.87×
33Louisiana~10K0.87×
34Montana~2K0.87×
35Wisconsin~10K0.86×
36Oklahoma~9K0.86×
37Maine~3K0.85×
38Tennessee~20K0.83×
39Indiana~20K0.83×
40Iowa~7K0.83×
41New Hampshire~3K0.82×
42Kentucky~10K0.81×
43South Dakota~2K0.80×
44Ohio~20K0.79×
45Missouri~10K0.79×
46South Carolina~10K0.79×
47Arkansas~6K0.79×
48Mississippi~6K0.76×
49Alabama~10K0.75×
50West Virginia~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Parsley, United States
0.72×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parsley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parsley audience
#·InterestCategoryAffinity×
01Hyundai ElantraCars & Mobility11.91×
02SmuleMusic & Radio11.32×
03Vitamin KHealth10.95×
04Baking powderFood & Beverages8.77×
05Naked WinesFood & Beverages7.22×
06BevMo!Shopping7.07×
07Non-alcoholic beverageFood & Beverages3.17×
08SausageFood & Beverages3.10×
09Microwave ovenHome & Garden3.09×
10Paleolithic dietHealth3.03×
11Frying panHome & Garden2.81×
12Enterprise Rent-A-CarCars & Mobility2.15×
13PharmacyBusiness & Career1.89×
14Panda ExpressFood & Beverages1.87×
15NostalgiaHome & Garden1.76×
16BreakfastFood & Beverages1.73×
17Trader Joe'sShopping1.65×
18Organic foodFood & Beverages1.64×
19Pizza HutFood & Beverages1.57×
20GrillingFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parsley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parsley audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Healthy LifestyleBALANCE1.63×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parsley audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.78×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parsley have in United States?

Parsley has an estimated audience of 996,421 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parsley fans?

69.4% of Parsley fans are female, 30.6% are male, with an average age of 42.1 years.

03

Which brands do Parsley fans like most?

Parsley fans show strongest brand affinity for Hyundai Elantra (11.91×), Baking powder (8.77×), and Microwave oven (3.09×) over the country average.

04

Where do Parsley fans live in United States?

Parsley fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Parsley fans also like?

Beyond Parsley itself, the audience over-indexes on Baking powder (8.77×), Microwave oven (3.09×), Non-alcoholic beverage (3.17×), and BevMo! (7.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Parsley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parsley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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