Parsley Audience in United States
Parsley has an estimated audience of 996,421 people in United States. 69.4% are female, 30.6% are male, average age 42.1. Top regions: California, New York, Texas. Top brand affinities: Layne Staley, Ken Burns, Karbala, Israel, Jesse Plemons.
The average Parsley fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Layne Staley, Ken Burns, Karbala, with strongest over-indexing on Layne Staley (5.68× the country average). Demographically, the Parsley audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Parsley fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 42.1 |
| Estimated audience size | 996,421 |
Audience persona
The typical Parsley fan in United States is more female, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Layne Staley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 180,700 | 1.65× |
| New York | 105,251 | 1.89× |
| Texas | 102,852 | 1.2× |
| Florida | 79,465 | 1.18× |
| Illinois | 37,120 | 1.12× |
| New Jersey | 36,354 | 1.43× |
| Pennsylvania | 31,690 | 0.94× |
| Georgia | 30,535 | 0.99× |
| North Carolina | 27,979 | 0.93× |
| Michigan | 26,988 | 1.04× |
| Washington | 26,594 | 1.33× |
| Ohio | 25,827 | 0.84× |
| Virginia | 25,198 | 1.04× |
| Massachusetts | 24,400 | 1.24× |
| Nevada | 20,336 | 2.11× |
| Arizona | 20,019 | 0.98× |
| Maryland | 18,016 | 1.05× |
| Tennessee | 16,691 | 0.84× |
| Connecticut | 15,501 | 1.55× |
| Indiana | 15,412 | 0.85× |
| Colorado | 14,612 | 0.93× |
| Minnesota | 13,629 | 0.95× |
| Oregon | 13,593 | 1.19× |
| Wisconsin | 12,338 | 0.82× |
| Missouri | 12,320 | 0.77× |
| South Carolina | 11,952 | 0.8× |
| Louisiana | 11,388 | 0.89× |
| Alabama | 10,123 | 0.73× |
| Kentucky | 9,361 | 0.75× |
| Oklahoma | 9,019 | 0.82× |
| Utah | 8,565 | 0.96× |
| Hawaii | 6,922 | 1.62× |
| Kansas | 6,775 | 0.86× |
| Iowa | 6,633 | 0.81× |
| Arkansas | 6,573 | 0.8× |
| Mississippi | 5,816 | 0.71× |
| Nebraska | 4,565 | 0.91× |
| Idaho | 4,524 | 0.91× |
| New Mexico | 4,406 | 0.88× |
| Washington, District of Columbia | 3,628 | 1.21× |
| New Hampshire | 3,120 | 0.79× |
| Rhode Island | 3,020 | 0.95× |
| Maine | 2,730 | 0.76× |
| West Virginia | 2,718 | 0.59× |
| Montana | 2,211 | 0.8× |
| Delaware | 2,195 | 0.8× |
| Alaska | 1,832 | 0.86× |
| North Dakota | 1,601 | 0.78× |
| South Dakota | 1,523 | 0.66× |
| Vermont | 1,444 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Layne Staley | 5.68× | Music & Radio |
| Ken Burns | 6.28× | Movies & TV |
| Karbala | 7.61× | Travel & Leisure |
| Israel | 1.62× | Travel & Leisure |
| Jesse Plemons | 2.59× | Movies & TV |
| Unique Gifts | 1.74× | Shopping |
| Birthday Gifts | 2.29× | Kids & Family |
| Jingoism | 1.53× | Politics & Society |
| Governor of Michigan | 5.05× | Politics & Society |
| Goop | 3.62× | Internet & Social Media |
| Hipster | 5.94× | Politics & Society |
| Urban horticulture | 2.02× | Home & Garden |
| Kendra Scott | 1.63× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 1.89× | Sports |
| Cam Ward | 1.99× | Sports |
| Arrietty | 7.38× | Movies & TV |
| Grinch | 1.96× | Movies & TV |
| Fairy godmother | 3.53× | Literature |
| Mathcore | 3.71× | Music & Radio |
| Hibachi | 3.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.99 |
| Indulgence | JOY | 1.55 |
| Price Sensitivity | PREMIUM | 1.36 |
| Family Orientation | CONSERVATISM | 1.29 |
| Travelling | THRILL | 1.25 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Taiwan | 13.3% |
| Romania | 5.3% |
See Parsley audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Parsley have in United States?
Parsley has an estimated audience of 996,421 people in United States, concentrated in California and New York.
What is the gender split and age of Parsley fans?
69.4% of Parsley fans are female, 30.6% are male, with an average age of 42.1 years.
Which brands do Parsley fans like most?
Parsley fans show strongest brand affinity for Layne Staley (5.68×), Ken Burns (6.28×), and Karbala (7.61×) over the country average.
Where do Parsley fans live in United States?
Parsley fans in United States are most concentrated in California (reach 180,700), New York (reach 105,251), and Texas (reach 102,852). These three regions account for the largest share of the active audience.
What other brands do Parsley fans also like?
Beyond Parsley itself, the audience over-indexes on Ken Burns (6.28×), Karbala (7.61×), Israel (1.62×), and Jesse Plemons (2.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Parsley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.