Paul Heyman Audience in United States

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Paul Heyman has an estimated audience of 747,421 people in United States. 12.9% are female, 87.1% are male, average age 34.9. Top regions: Texas, California, New York. Top brand affinities: Alaska, Dog breed, Elsword, Urban Outfitters, Huddle (software).

The average Paul Heyman fan in United States is 34.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Alaska, Dog breed, Elsword, with strongest over-indexing on Alaska (2.76× the country average). Demographically, the Paul Heyman audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Paul Heyman fans

Demographic split for Paul Heyman audience in United States
MetricValue
Female12.9%
Male87.1%
Average age34.9
Estimated audience size747,421

Audience persona

The typical Paul Heyman fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Paul Heyman in United States
RegionReachAffinity
Texas62,7740.98×
California59,6880.73×
New York54,5191.31×
Florida43,8530.87×
Pennsylvania37,5711.49×
Ohio32,6221.42×
Illinois28,1921.13×
North Carolina26,4671.18×
Georgia25,9101.13×
Michigan22,4591.15×
New Jersey22,3581.18×
Tennessee20,5431.37×
Indiana17,8661.31×
Virginia17,4930.96×
Kentucky14,5961.56×
Alabama14,5241.39×
Massachusetts14,4870.98×
Missouri13,8411.15×
Maryland13,7841.07×
South Carolina13,2341.18×
Wisconsin12,0491.07×
Louisiana11,9381.24×
Arizona11,4920.75×
Oklahoma9,4471.14×
Washington9,3420.62×
Minnesota9,2000.86×
Mississippi8,8281.43×
Connecticut8,4831.13×
Arkansas7,6691.25×
Iowa7,0821.15×
Colorado6,9340.59×
Nevada5,8430.81×
West Virginia5,8321.68×
Oregon5,6420.66×
Kansas5,4530.93×
Utah3,5050.52×
Nebraska3,4330.92×
New Mexico3,0930.83×
Rhode Island2,8991.22×
New Hampshire2,8500.97×
Maine2,6160.98×
Idaho2,2060.59×
Delaware2,1381.04×
Hawaii1,9160.6×
South Dakota1,4300.83×
Washington, District of Columbia1,4110.63×
North Dakota1,3050.85×
Montana1,1060.53×
Vermont8180.62×
Alaska7950.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Heyman audience
BrandAffinityCategory
Alaska2.76×Travel & Leisure
Dog breed1.8×Pets & Animals
Elsword19.65×Games
Urban Outfitters2.22×Shopping
Huddle (software)11.59×Technology & Electronics
Zoo Tycoon (series)20×Games
Justice2.85×Politics & Society
Combat sport1.53×Sports
Israel2×Travel & Leisure
Minnesota1.53×Travel & Leisure
Captain America (1990 film)3.55×Movies & TV
Winemaking3.37×Food & Beverages
Google Analytics3.53×Internet & Social Media
Penn & Teller5.16×Movies & TV
Joe Lynn Turner20×Music & Radio
Graham Greene3.44×Literature
Pro-Ject2.23×Music & Radio
Hog Hunting1.82×Sports
Dental hygienist3.58×Health
Home staging2.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Heyman audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Early Adopter MentalityPOWER1.28
ExtroversionTHRILL1.25
Convenience OrientationPREMIUM1.22
Social Media UsageJOY1.21
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Paul Heyman
CountryShare
United States58.9%
United Kingdom7.9%
Canada6.7%

See Paul Heyman audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Paul Heyman have in United States?

Paul Heyman has an estimated audience of 747,421 people in United States, concentrated in Texas and California.

What is the gender split and age of Paul Heyman fans?

12.9% of Paul Heyman fans are female, 87.1% are male, with an average age of 34.9 years.

Which brands do Paul Heyman fans like most?

Paul Heyman fans show strongest brand affinity for Alaska (2.76×), Dog breed (1.8×), and Elsword (19.65×) over the country average.

Where do Paul Heyman fans live in United States?

Paul Heyman fans in United States are most concentrated in Texas (reach 62,774), California (reach 59,688), and New York (reach 54,519). These three regions account for the largest share of the active audience.

What other brands do Paul Heyman fans also like?

Beyond Paul Heyman itself, the audience over-indexes on Dog breed (1.8×), Elsword (19.65×), Urban Outfitters (2.22×), and Huddle (software) (11.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Heyman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.