Rascasse Audience Intelligence

Paul Heyman Audience in United States

A data profile of the people who buy, follow and care about Paul Heyman in United States — modelled from more than twelve digital signal sources. Paul Heyman has an estimated audience of 541,018 people in United States.

#75among Wrestling in United States#8434among Person in United States#3367in Sports

The average Paul Heyman fan in United States is 34.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Mixed drink, John Cena, Pizza Hut, with strongest over-indexing on Mixed drink (20× the country average).

Demographically, the Paul Heyman audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Heyman fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Heyman profile in United States.

Audience size
541K
in United States
Gender
12.9%♀
87.1% male
Age
34.9
average years
Country rank
#34988
Person in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Heyman fans

12.9% are female, 87.1% are male, average age 34.9.

Fig. 02

Gender split

12.9%
Female
87.1%
Male
Demographic split for Paul Heyman audience in United States
MetricValue
Female12.9%
Male87.1%
Average age34.9
Estimated audience size541,018
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Paul Heyman audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3923%
40-4916%
50+11%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Paul Heyman audience comes from United States.

Worldwide audience distribution share by country for Paul Heyman
CountryShare
United States53.5%
Canada8.6%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Heyman audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Heyman fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K1.69×
02Kentucky~10K1.51×
03Pennsylvania~40K1.42×
04Mississippi~9K1.40×
05Ohio~30K1.35×
06Tennessee~20K1.34×
07Alabama~10K1.33×
08Indiana~20K1.29×
09New York~50K1.27×
10Louisiana~10K1.24×
11Arkansas~8K1.22×
12Rhode Island~3K1.22×
13South Carolina~10K1.16×
14Connecticut~9K1.16×
15North Carolina~30K1.14×
16New Jersey~20K1.14×
17Iowa~7K1.13×
18Missouri~10K1.11×
19Oklahoma~9K1.11×
20Michigan~20K1.10×
21Delaware~2K1.10×
22Illinois~30K1.08×
23Georgia~20K1.08×
24Maryland~10K1.07×
25Wisconsin~10K1.06×
26Maine~3K1.01×
27Massachusetts~10K1.00×
28New Hampshire~3K0.98×
29Virginia~20K0.96×
30Kansas~6K0.94×
31Nebraska~4K0.94×
32North Dakota~1K0.94×
33Texas~60K0.93×
34Nevada~6K0.89×
35South Dakota~2K0.89×
36Florida~40K0.87×
37Minnesota~9K0.87×
38New Mexico~3K0.87×
39Vermont~1K0.77×
40Arizona~10K0.76×
41Alaska~1K0.73×
42California~60K0.72×
43Washington, District of Columbia~2K0.70×
44Oregon~6K0.68×
45Idaho~3K0.68×
46Montana~1K0.68×
47Hawaii~2K0.67×
48Washington~9K0.63×
49Colorado~7K0.60×
50Utah~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Paul Heyman, United States
0.57×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Heyman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Heyman audience
#·InterestCategoryAffinity×
01Mixed drinkFood & Beverages20.00×
02Borussia DortmundSports17.13×
03Pay-per-viewMovies & TV16.83×
04RonaldinhoSports15.91×
05Cameron BoyceMovies & TV10.27×
06Debby RyanMovies & TV8.88×
07Ronda RouseySports8.51×
08John CenaSports7.99×
09FedExBusiness & Career4.51×
10Seattle MarinersSports4.35×
11Sustainable energyHome & Garden3.76×
12Weather forecastingHome & Garden3.71×
13Pizza HutFood & Beverages3.69×
14GameStopGames2.99×
15SubwayFood & Beverages2.85×
16McDonald'sFood & Beverages2.68×
17TV game showsMovies & TV2.65×
18Domino's PizzaFood & Beverages2.64×
19Mortgage loansBusiness & Career2.38×
20GolfSports1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Heyman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Heyman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Convenience OrientationPREMIUM1.94×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Heyman audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Design AffinityPREMIUM0.60×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Heyman have in United States?

Paul Heyman has an estimated audience of 541,018 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Paul Heyman fans?

12.9% of Paul Heyman fans are female, 87.1% are male, with an average age of 34.9 years.

03

Which brands do Paul Heyman fans like most?

Paul Heyman fans show strongest brand affinity for Mixed drink (20×), John Cena (7.99×), and Pizza Hut (3.69×) over the country average.

04

Where do Paul Heyman fans live in United States?

Paul Heyman fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Heyman fans also like?

Beyond Paul Heyman itself, the audience over-indexes on John Cena (7.99×), Pizza Hut (3.69×), Borussia Dortmund (17.13×), and FedEx (4.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Heyman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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