Payton Pritchard Audience in United States
Payton Pritchard has an estimated audience of 1,945,483 people in United States. 39.0% are female, 61.0% are male, average age 34.3. Top brand affinities: Google Maps, Indeed.com, Capital One, Aaron Rodgers, Enterprise Rent-A-Car.
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (14.74× the country average). Demographically, the Payton Pritchard audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Payton Pritchard fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 34.3 |
| Estimated audience size | 1,945,483 |
Audience persona
The typical Payton Pritchard fan in United States is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 14.74× | Internet & Social Media |
| Indeed.com | 13.65× | Business & Career |
| Capital One | 12.14× | Business & Career |
| Aaron Rodgers | 16.8× | Sports |
| Enterprise Rent-A-Car | 14.48× | Cars & Mobility |
| CarGurus | 13.78× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Google News | 11.72× | News |
| Circle K | 13.17× | Shopping |
| Diabetes mellitus awareness | 12.48× | Health |
| AccuWeather | 11.44× | Home & Garden |
| StubHub | 15.37× | Travel & Leisure |
| Beetlejuice | 8.22× | Movies & TV |
| ICloud | 14.39× | Technology & Electronics |
| DeviantArt | 10.47× | Internet & Social Media |
| DuckDuckGo | 13.41× | Internet & Social Media |
| Bruce Willis | 10.68× | Movies & TV |
| Google Earth | 14.63× | Internet & Social Media |
| Depop | 18.61× | Fashion & Accessoires |
| Khan Academy | 12.1× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.14 |
| Social Media Usage | JOY | 1.04 |
| Extroversion | THRILL | 1 |
| Luxury Orientation | PREMIUM | 0.98 |
| Risk Appetite | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.4% |
| Canada | 4.6% |
| Brazil | 4.5% |
See Payton Pritchard audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Payton Pritchard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.