Peco Audience in United States
Peco has an estimated audience of 1,257,929 people in United States. 59.5% are female, 40.5% are male, average age 38.0. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Product design, Historic site, Israel, Minnesota, Alaska.
The average Peco fan in United States is 38.0 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Product design, Historic site, Israel, with strongest over-indexing on Product design (2.67× the country average). Demographically, the Peco audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Peco fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 38.0 |
| Estimated audience size | 1,257,929 |
Audience persona
The typical Peco fan in United States is more female, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 943,447 | 35.05× |
| New Jersey | 51,471 | 1.61× |
| New York | 28,780 | 0.41× |
| Florida | 18,149 | 0.21× |
| California | 15,309 | 0.11× |
| Texas | 14,453 | 0.13× |
| Delaware | 13,645 | 3.93× |
| Maryland | 11,782 | 0.54× |
| Virginia | 10,402 | 0.34× |
| Mississippi | 10,012 | 0.97× |
| Arkansas | 7,912 | 0.76× |
| North Carolina | 7,518 | 0.2× |
| Georgia | 7,221 | 0.19× |
| Massachusetts | 7,174 | 0.29× |
| Ohio | 6,563 | 0.17× |
| Illinois | 6,040 | 0.14× |
| Alabama | 5,193 | 0.3× |
| Washington, District of Columbia | 5,033 | 1.33× |
| South Carolina | 5,015 | 0.26× |
| Michigan | 4,978 | 0.15× |
| Tennessee | 3,658 | 0.14× |
| Indiana | 3,364 | 0.15× |
| Washington | 2,939 | 0.12× |
| Connecticut | 2,814 | 0.22× |
| Colorado | 2,743 | 0.14× |
| Missouri | 2,575 | 0.13× |
| Arizona | 2,510 | 0.1× |
| Kentucky | 2,436 | 0.15× |
| Louisiana | 2,180 | 0.13× |
| Oregon | 1,857 | 0.13× |
| Wisconsin | 1,765 | 0.09× |
| Minnesota | 1,592 | 0.09× |
| Oklahoma | 1,504 | 0.11× |
| Nevada | 1,477 | 0.12× |
| New Hampshire | 1,096 | 0.22× |
| Utah | 1,091 | 0.1× |
| West Virginia | 1,062 | 0.18× |
| Kansas | 990 | 0.1× |
| Maine | 923 | 0.2× |
| Iowa | 853 | 0.08× |
| Rhode Island | 758 | 0.19× |
| New Mexico | 701 | 0.11× |
| Hawaii | 578 | 0.11× |
| Nebraska | 568 | 0.09× |
| Vermont | 567 | 0.26× |
| Idaho | 504 | 0.08× |
| Montana | 276 | 0.08× |
| North Dakota | 183 | 0.07× |
| Alaska | 168 | 0.06× |
| South Dakota | 162 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.67× | Business & Career |
| Historic site | 5.2× | Arts & Culture |
| Israel | 2.45× | Travel & Leisure |
| Minnesota | 1.76× | Travel & Leisure |
| Alaska | 1.57× | Travel & Leisure |
| UK garage | 4.54× | Music & Radio |
| Pro-Ject | 3.31× | Music & Radio |
| Vocal harmony | 3.56× | Music & Radio |
| Tipsy Elves | 6.75× | Shopping |
| Wikia | 2.22× | Internet & Social Media |
| Fairy godmother | 4.63× | Literature |
| Governor of Michigan | 4.59× | Politics & Society |
| Hipster | 5.76× | Politics & Society |
| Jesse Plemons | 2× | Movies & TV |
| Nebraska | 1.56× | Travel & Leisure |
| Home staging | 2.97× | Home & Garden |
| Goop | 2.86× | Internet & Social Media |
| Kendra Scott | 1.56× | Fashion & Accessoires |
| Sinaloa | 1.93× | Travel & Leisure |
| Grinch | 2.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.7 |
| Early Adopter Mentality | POWER | 1.29 |
| Indulgence | JOY | 1.24 |
| Career Orientation | POWER | 1.24 |
| Quality Awareness | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.9% |
| Japan | 30.7% |
| Saudi Arabia | 5.8% |
See Peco audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Peco have in United States?
Peco has an estimated audience of 1,257,929 people in United States, concentrated in Pennsylvania and New Jersey.
What is the gender split and age of Peco fans?
59.5% of Peco fans are female, 40.5% are male, with an average age of 38.0 years.
Which brands do Peco fans like most?
Peco fans show strongest brand affinity for Product design (2.67×), Historic site (5.2×), and Israel (2.45×) over the country average.
Where do Peco fans live in United States?
Peco fans in United States are most concentrated in Pennsylvania (reach 943,447), New Jersey (reach 51,471), and New York (reach 28,780). These three regions account for the largest share of the active audience.
What other brands do Peco fans also like?
Beyond Peco itself, the audience over-indexes on Historic site (5.2×), Israel (2.45×), Minnesota (1.76×), and Alaska (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Peco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.