Penn Badgley Audience in United States

Penn Badgley has an estimated audience of 3,277,032 people in United States. 94.1% are female, 5.9% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Microwave oven, Mineral water, Do it yourself (DIY), Hypermarket, Boston Red Sox.

The average Penn Badgley fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Microwave oven, Mineral water, Do it yourself (DIY), with strongest over-indexing on Microwave oven (5.29× the country average). Demographically, the Penn Badgley audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Penn Badgley fans

Demographic split for Penn Badgley audience in United States
MetricValue
Female94.1%
Male5.9%
Average age38.7
Estimated audience size3,277,032

Audience persona

The typical Penn Badgley fan in United States is more female, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave oven.

Top regions in United States

Top regions ranked by reach for Penn Badgley in United States
RegionReachAffinity
California467,5311.3×
Texas333,7671.18×
New York262,3521.43×
Florida241,7041.09×
Illinois124,3451.14×
Pennsylvania119,1311.08×
Georgia113,6681.13×
North Carolina104,8311.06×
New Jersey102,1031.23×
Ohio101,4871.01×
Michigan87,3651.02×
Virginia85,0331.07×
Massachusetts77,6971.2×
Washington73,3511.12×
Arizona71,4231.07×
Tennessee68,1651.04×
Maryland64,4101.14×
Indiana61,0381.02×
Missouri53,9141.02×
Colorado53,7081.04×
Minnesota47,2351.01×
South Carolina46,3560.94×
Wisconsin45,2690.92×
Kentucky40,2960.98×
Louisiana39,8620.94×
Oklahoma39,7481.09×
Oregon39,1091.04×
Connecticut38,7721.18×
Alabama36,8520.8×
Utah34,1161.16×
Nevada33,9561.07×
Arkansas25,9360.96×
Kansas24,7350.96×
Iowa24,2580.9×
Mississippi22,4320.83×
Idaho16,4131×
Nebraska15,1040.92×
New Mexico14,2140.86×
West Virginia13,3900.88×
Hawaii12,2020.87×
New Hampshire11,6360.9×
Maine10,1450.86×
Rhode Island10,1110.97×
Washington, District of Columbia9,9951.01×
Delaware7,9020.87×
Montana7,4610.82×
South Dakota6,0520.8×
North Dakota5,5340.82×
Alaska5,1310.73×
Vermont4,8040.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penn Badgley audience
BrandAffinityCategory
Microwave oven5.29×Home & Garden
Mineral water6.16×Food & Beverages
Do it yourself (DIY)2.35×Home & Garden
Hypermarket4.96×Shopping
Boston Red Sox4.94×Sports
Discount stores3.01×Shopping
Boston Bruins7.12×Sports
QVC4.03×Movies & TV
Personal care2.46×Health
Online food ordering3.89×Food & Beverages
Non-alcoholic beverage4.16×Food & Beverages
Pinterest1.83×Internet & Social Media
Houston Astros4.54×Sports
Dunkin' Donuts3.08×Food & Beverages
IKEA2.27×Home & Garden
United Parcel Service2.65×Business & Career
Target Corporation1.82×Shopping
Children's clothing3.07×Fashion & Accessoires
Etsy2.29×Fashion & Accessoires
Sephora2.08×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penn Badgley audience
TraitClusterScore
Convenience OrientationPREMIUM2.7
Career OrientationPOWER2.49
Price SensitivityPREMIUM2.28
Family OrientationCONSERVATISM2.2
Community OrientationOPEN2.15
DIY MentalityTHRILL2.13

Worldwide distribution

Worldwide audience distribution share by country for Penn Badgley
CountryShare
United States32.9%
Germany9.5%
India6.9%

See Penn Badgley audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Penn Badgley have in United States?

Penn Badgley has an estimated audience of 3,277,032 people in United States, concentrated in California and Texas.

What is the gender split and age of Penn Badgley fans?

94.1% of Penn Badgley fans are female, 5.9% are male, with an average age of 38.7 years.

Which brands do Penn Badgley fans like most?

Penn Badgley fans show strongest brand affinity for Microwave oven (5.29×), Mineral water (6.16×), and Do it yourself (DIY) (2.35×) over the country average.

Where do Penn Badgley fans live in United States?

Penn Badgley fans in United States are most concentrated in California (reach 467,531), Texas (reach 333,767), and New York (reach 262,352). These three regions account for the largest share of the active audience.

What other brands do Penn Badgley fans also like?

Beyond Penn Badgley itself, the audience over-indexes on Mineral water (6.16×), Do it yourself (DIY) (2.35×), Hypermarket (4.96×), and Boston Red Sox (4.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penn Badgley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.