Peppermint Audience in United States

Peppermint has an estimated audience of 2,784,246 people in United States. 77.4% are female, 22.6% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, IHOP, Wingstop.

The average Peppermint fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (25× the country average). Demographically, the Peppermint audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Peppermint fans

Demographic split for Peppermint audience in United States
MetricValue
Female77.4%
Male22.6%
Average age41.6
Estimated audience size2,784,246

Audience persona

The typical Peppermint fan in United States is more female, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Peppermint in United States
RegionReachAffinity
California353,8961.16×
Texas303,5841.27×
New York245,6621.58×
Florida212,3641.13×
Georgia107,5201.25×
Pennsylvania95,4591.02×
Illinois94,7011.02×
Ohio94,4241.1×
North Carolina91,2501.09×
Michigan74,1081.02×
Virginia71,9811.06×
New Jersey71,1541×
Tennessee59,6441.07×
Washington57,8461.04×
Arizona55,6230.98×
Massachusetts52,7680.96×
Indiana51,4331.01×
Missouri51,2271.14×
Maryland51,0981.07×
Alabama44,7841.15×
South Carolina44,5741.06×
Louisiana43,5271.21×
Wisconsin38,5800.92×
Kentucky37,5281.08×
Colorado36,5890.83×
Oklahoma34,4861.12×
Minnesota34,3840.86×
Nevada31,0671.15×
Oregon30,5520.96×
Connecticut27,8251×
Arkansas27,6431.21×
Mississippi26,4171.15×
Utah24,3960.98×
Kansas22,5091.03×
Iowa20,9070.91×
New Mexico13,3920.96×
Nebraska12,8850.92×
Idaho12,8000.92×
West Virginia12,5430.97×
Hawaii10,2340.86×
New Hampshire8,6590.79×
Maine8,4460.85×
Washington, District of Columbia7,4800.89×
Rhode Island7,3720.83×
Delaware6,9240.9×
Montana6,0940.79×
Alaska4,8110.81×
South Dakota4,6250.72×
North Dakota4,3460.76×
Vermont3,6250.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peppermint audience
BrandAffinityCategory
Kia Sportage25×Cars & Mobility
Honda HR-V17.08×Cars & Mobility
Pre-school playgroup18.16×Kids & Family
IHOP3.06×Food & Beverages
Wingstop2.46×Food & Beverages
Dollar General1.97×Shopping
Kroger2.18×Food & Beverages
Jeep Grand Cherokee4.79×Cars & Mobility
Waffle House2.99×Food & Beverages
Texas Roadhouse1.69×Food & Beverages
Real property2.2×Home & Garden
Organic food1.71×Food & Beverages
Made in USA2.38×Business & Career
Dollar Tree1.62×Shopping
Etsy1.84×Fashion & Accessoires
ULTA Beauty2.07×Beauty & Wellness
The UPS Store1.82×Shopping
Nordstrom1.64×Shopping
Five Below2.17×Shopping
Veganism1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peppermint audience
TraitClusterScore
SustainabilityBALANCE1.47
Design AffinityPREMIUM1.45
Price SensitivityPREMIUM1.42
Healthy LifestyleBALANCE1.39
CreativityOPEN1.35
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Peppermint
CountryShare
United States40.3%
Taiwan6.8%
United Kingdom4.6%

See Peppermint audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Peppermint have in United States?

Peppermint has an estimated audience of 2,784,246 people in United States, concentrated in California and Texas.

What is the gender split and age of Peppermint fans?

77.4% of Peppermint fans are female, 22.6% are male, with an average age of 41.6 years.

Which brands do Peppermint fans like most?

Peppermint fans show strongest brand affinity for Kia Sportage (25×), Honda HR-V (17.08×), and Pre-school playgroup (18.16×) over the country average.

Where do Peppermint fans live in United States?

Peppermint fans in United States are most concentrated in California (reach 353,896), Texas (reach 303,584), and New York (reach 245,662). These three regions account for the largest share of the active audience.

What other brands do Peppermint fans also like?

Beyond Peppermint itself, the audience over-indexes on Honda HR-V (17.08×), Pre-school playgroup (18.16×), IHOP (3.06×), and Wingstop (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peppermint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.