Rascasse Audience Intelligence

Peppermint Audience in United States

A data profile of the people who buy, follow and care about Peppermint in United States — modelled from more than twelve digital signal sources. Peppermint has an estimated audience of 2,784,246 people in United States.

#45among Sweet in United States#5312among Topic in United States#679in Food & Beverages

The average Peppermint fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Animal testing, Microwave oven, Organic food, with strongest over-indexing on Animal testing (4.52× the country average).

Demographically, the Peppermint audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peppermint fan in United States is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Animal testing.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peppermint profile in United States.

Audience size
2.8M
in United States
Gender
77.4%♀
22.6% male
Age
41.6
average years
Country rank
#10925
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peppermint fans

77.4% are female, 22.6% are male, average age 41.6.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Peppermint audience in United States
MetricValue
Female77.4%
Male22.6%
Average age41.6
Estimated audience size2,784,246
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Peppermint audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

40.2%

of the worldwide Peppermint audience comes from United States.

Worldwide audience distribution share by country for Peppermint
CountryShare
United States40.2%
Taiwan6.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peppermint audience in United States is strongest.

Fig. 05

Top regions by affinity

Peppermint fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.57×
02Texas~300K1.25×
03Arkansas~30K1.22×
04Georgia~100K1.21×
05Louisiana~40K1.21×
06Nevada~30K1.19×
07Mississippi~30K1.19×
08Alabama~50K1.17×
09California~300K1.11×
10Ohio~100K1.11×
11Kentucky~40K1.11×
12Oklahoma~30K1.10×
13Florida~200K1.07×
14North Carolina~90K1.06×
15Missouri~50K1.06×
16Maryland~50K1.03×
17South Carolina~40K1.03×
18Kansas~20K1.03×
19Tennessee~60K1.02×
20Indiana~50K1.02×
21Virginia~70K1.01×
22Pennsylvania~90K1.00×
23Washington~60K1.00×
24West Virginia~10K1.00×
25Illinois~90K0.99×
26New Mexico~10K0.99×
27Connecticut~30K0.98×
28New Jersey~70K0.97×
29Michigan~70K0.96×
30Nebraska~10K0.96×
31Idaho~10K0.96×
32Arizona~50K0.95×
33Massachusetts~50K0.95×
34Oregon~30K0.95×
35Utah~20K0.95×
36Iowa~20K0.93×
37Delaware~7K0.93×
38Alaska~6K0.93×
39Wisconsin~40K0.91×
40Hawaii~10K0.91×
41North Dakota~5K0.90×
42Rhode Island~8K0.89×
43Minnesota~30K0.87×
44Washington, District of Columbia~7K0.86×
45Montana~7K0.86×
46Vermont~4K0.86×
47Maine~8K0.85×
48South Dakota~5K0.85×
49New Hampshire~9K0.83×
50Colorado~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Peppermint, United States
0.81×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peppermint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peppermint audience
#·InterestCategoryAffinity×
01Animal testingPolitics & Society4.52×
02Life extensionHealth3.45×
03Non-alcoholic beverageFood & Beverages3.08×
04Paleolithic dietHealth2.75×
05Microwave ovenHome & Garden2.63×
06Valentine's DayKids & Family2.43×
07AllergyHealth2.35×
08CupcakeFood & Beverages2.11×
09PharmacyBusiness & Career2.10×
10IHOPFood & Beverages2.06×
11MoisturizerHome & Garden2.01×
12Cyber MondayShopping1.90×
13Discount storesShopping1.82×
14GeneticsKids & Family1.77×
15Organic foodFood & Beverages1.71×
16Black Friday (shopping)Shopping1.67×
17WingstopFood & Beverages1.59×
18BreakfastFood & Beverages1.56×
19Trader Joe'sShopping1.55×
20KrogerFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peppermint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peppermint audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.63×
Community OrientationOPEN1.48×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peppermint audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
Early Adopter MentalityPOWER0.81×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peppermint have in United States?

Peppermint has an estimated audience of 2,784,246 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peppermint fans?

77.4% of Peppermint fans are female, 22.6% are male, with an average age of 41.6 years.

03

Which brands do Peppermint fans like most?

Peppermint fans show strongest brand affinity for Animal testing (4.52×), Microwave oven (2.63×), and Organic food (1.71×) over the country average.

04

Where do Peppermint fans live in United States?

Peppermint fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Peppermint fans also like?

Beyond Peppermint itself, the audience over-indexes on Microwave oven (2.63×), Organic food (1.71×), Non-alcoholic beverage (3.08×), and Pharmacy (2.1×) compared to the United States average.

Appendix

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See Peppermint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peppermint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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