Personal armor Audience in United States
Personal armor has an estimated audience of 2,570,713 people in United States. 8.8% are female, 91.2% are male, average age 33.4. Top regions: Alabama, Indiana, Florida. Top brand affinities: Urban Outfitters, Pro-Ject, Home equity, Electrolyte, Historic site.
The average Personal armor fan in United States is 33.4 years old, more male, and lives primarily in Alabama. The audience is concentrated in Alabama, Indiana, Florida. Top brand affinities include Urban Outfitters, Pro-Ject, Home equity, with strongest over-indexing on Urban Outfitters (5.58× the country average). Demographically, the Personal armor audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Personal armor fans
| Metric | Value |
|---|---|
| Female | 8.8% |
| Male | 91.2% |
| Average age | 33.4 |
| Estimated audience size | 2,570,713 |
Audience persona
The typical Personal armor fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 69,882 | 1.95× |
| Indiana | 64,402 | 1.37× |
| Florida | 61,892 | 0.36× |
| Texas | 61,537 | 0.28× |
| North Carolina | 59,884 | 0.77× |
| Ohio | 59,641 | 0.75× |
| Georgia | 59,398 | 0.75× |
| Michigan | 59,372 | 0.88× |
| Wisconsin | 59,056 | 1.53× |
| California | 56,902 | 0.2× |
| Arizona | 56,872 | 1.08× |
| Pennsylvania | 56,623 | 0.65× |
| Oregon | 55,055 | 1.87× |
| Utah | 54,726 | 2.38× |
| Virginia | 54,372 | 0.87× |
| Maryland | 54,099 | 1.22× |
| New Jersey | 53,968 | 0.83× |
| Illinois | 53,109 | 0.62× |
| New York | 52,378 | 0.36× |
| Massachusetts | 52,223 | 1.03× |
| Washington | 50,978 | 0.99× |
| Colorado | 50,836 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 5.58× | Shopping |
| Pro-Ject | 7.58× | Music & Radio |
| Home equity | 2.43× | Home & Garden |
| Electrolyte | 5.21× | Health |
| Historic site | 4.59× | Arts & Culture |
| Voter registration | 4.82× | Politics & Society |
| nbc chicago | 4.97× | Movies & TV |
| Israel | 1.86× | Travel & Leisure |
| N1 road (South Africa) | 3.54× | Travel & Leisure |
| Hipster | 7.58× | Politics & Society |
| Hammock camping | 5.29× | Travel & Leisure |
| Wikia | 2.37× | Internet & Social Media |
| UK garage | 3.77× | Music & Radio |
| Vocal harmony | 3.08× | Music & Radio |
| Home staging | 3.31× | Home & Garden |
| Hoosier Lottery | 4.67× | Games |
| Acoustic music | 2.7× | Music & Radio |
| Notre Dame Fighting Irish football | 2.83× | Sports |
| Christmas Gifts | 2.85× | Kids & Family |
| Staycation | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.04 |
| Luxury Orientation | PREMIUM | 1.95 |
| Risk Appetite | THRILL | 1.62 |
| Early Adopter Mentality | POWER | 1.62 |
| Individualism | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.7% |
| Thailand | 0.9% |
| France | 0.8% |
See Personal armor audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Personal armor have in United States?
Personal armor has an estimated audience of 2,570,713 people in United States, concentrated in Alabama and Indiana.
What is the gender split and age of Personal armor fans?
8.8% of Personal armor fans are female, 91.2% are male, with an average age of 33.4 years.
Which brands do Personal armor fans like most?
Personal armor fans show strongest brand affinity for Urban Outfitters (5.58×), Pro-Ject (7.58×), and Home equity (2.43×) over the country average.
Where do Personal armor fans live in United States?
Personal armor fans in United States are most concentrated in Alabama (reach 69,882), Indiana (reach 64,402), and Florida (reach 61,892). These three regions account for the largest share of the active audience.
What other brands do Personal armor fans also like?
Beyond Personal armor itself, the audience over-indexes on Pro-Ject (7.58×), Home equity (2.43×), Electrolyte (5.21×), and Historic site (4.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Personal armor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.