Peta Murgatroyd Audience in United States

Peta Murgatroyd logo

Peta Murgatroyd has an estimated audience of 286,578 people in United States. 78.6% are female, 21.4% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Urban Outfitters, Product design, Goop, JDSU.

The average Peta Murgatroyd fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Urban Outfitters, Product design, with strongest over-indexing on Whataburger (3.21× the country average). Demographically, the Peta Murgatroyd audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Dancer

Demographics of Peta Murgatroyd fans

Demographic split for Peta Murgatroyd audience in United States
MetricValue
Female78.6%
Male21.4%
Average age45.7
Estimated audience size286,578

Audience persona

The typical Peta Murgatroyd fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Peta Murgatroyd in United States
RegionReachAffinity
California28,2700.9×
Texas19,0760.77×
New York18,5391.16×
Florida18,3040.94×
Pennsylvania13,1331.36×
Illinois11,8581.24×
Ohio11,3441.28×
New Jersey11,3201.55×
North Carolina8,6971.01×
Michigan8,2641.1×
Georgia7,1160.81×
Massachusetts7,1001.26×
Virginia6,5290.94×
Wisconsin6,1801.43×
Indiana6,0301.15×
Arizona5,9851.02×
Tennessee5,4800.95×
Minnesota5,4131.32×
Washington4,7660.83×
Missouri4,7311.02×
Colorado4,2220.93×
South Carolina3,9060.91×
Connecticut3,8791.35×
Maryland3,7140.75×
Kentucky3,5340.98×
Alabama3,5130.88×
Utah3,5071.37×
Oklahoma3,1270.98×
Louisiana2,9460.8×
Oregon2,7510.84×
Iowa2,3811.01×
Mississippi2,3080.98×
Nevada2,0820.75×
Kansas2,0250.9×
Arkansas1,9410.82×
New Hampshire1,5281.35×
Nebraska1,5051.05×
Idaho1,3810.96×
West Virginia1,1370.85×
New Mexico1,1180.78×
Maine1,1161.09×
Rhode Island9211.01×
Hawaii9040.73×
Vermont7701.53×
Delaware6860.87×
South Dakota6420.97×
North Dakota5650.96×
Washington, District of Columbia5480.64×
Montana5440.68×
Wyoming3230.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peta Murgatroyd audience
BrandAffinityCategory
Whataburger3.21×Food & Beverages
Urban Outfitters2.79×Shopping
Product design2.19×Business & Career
Goop5.24×Internet & Social Media
JDSU2.64×Business & Career
Grinch3.42×Movies & TV
Vocal harmony3.68×Music & Radio
Pro-Ject3.22×Music & Radio
Governor of Michigan5.64×Politics & Society
Israel1.57×Travel & Leisure
Wok4.85×Food & Beverages
Hibachi5.6×Food & Beverages
Google Home4.21×Technology & Electronics
Bank account1.51×Business & Career
UK garage3.3×Music & Radio
Home staging3.06×Home & Garden
Grace Slick4.98×Music & Radio
headspace5.17×Health
Elsword8.75×Games
Historic site2.25×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peta Murgatroyd audience
TraitClusterScore
PatriotismCONSERVATISM1.91
Risk AppetiteTHRILL1.7
ExtroversionTHRILL1.57
Community OrientationOPEN1.48
TraditionCONSERVATISM1.46
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Peta Murgatroyd
CountryShare
United States77.6%
Canada10.5%
United Kingdom3.0%

See Peta Murgatroyd audiences in other countries

More Dancer audiences in United States

Frequently asked questions

How many fans does Peta Murgatroyd have in United States?

Peta Murgatroyd has an estimated audience of 286,578 people in United States, concentrated in California and Texas.

What is the gender split and age of Peta Murgatroyd fans?

78.6% of Peta Murgatroyd fans are female, 21.4% are male, with an average age of 45.7 years.

Which brands do Peta Murgatroyd fans like most?

Peta Murgatroyd fans show strongest brand affinity for Whataburger (3.21×), Urban Outfitters (2.79×), and Product design (2.19×) over the country average.

Where do Peta Murgatroyd fans live in United States?

Peta Murgatroyd fans in United States are most concentrated in California (reach 28,270), Texas (reach 19,076), and New York (reach 18,539). These three regions account for the largest share of the active audience.

What other brands do Peta Murgatroyd fans also like?

Beyond Peta Murgatroyd itself, the audience over-indexes on Urban Outfitters (2.79×), Product design (2.19×), Goop (5.24×), and JDSU (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peta Murgatroyd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.