Peter Rabbit Audience in United States

Peter Rabbit logo

Peter Rabbit has an estimated audience of 888,605 people in United States. 57.3% are female, 42.7% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Saving, Collectable, The Historian.

The average Peter Rabbit fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Saving, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Peter Rabbit audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Peter Rabbit fans

Demographic split for Peter Rabbit audience in United States
MetricValue
Female57.3%
Male42.7%
Average age37.5
Estimated audience size888,605

Audience persona

The typical Peter Rabbit fan in United States is more female, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Peter Rabbit in United States
RegionReachAffinity
California111,8611.14×
Texas88,6871.16×
Florida56,0540.93×
New York50,6691.02×
Pennsylvania30,9391.03×
North Carolina29,1721.09×
Georgia28,8211.05×
Illinois28,3710.96×
Ohio27,3091×
New Jersey23,4081.04×
Virginia22,7541.05×
Michigan22,6330.97×
Washington20,7751.17×
Arizona19,3471.07×
Tennessee19,2571.08×
Massachusetts18,2311.04×
Indiana16,9431.04×
Alabama15,3371.24×
Maryland15,3201×
South Carolina14,5991.09×
Missouri14,5531.02×
Colorado12,3840.88×
Wisconsin11,9440.89×
Kentucky11,8941.07×
Oklahoma11,5531.17×
Minnesota11,5080.9×
Oregon11,3911.12×
Louisiana10,4970.92×
Utah9,7781.23×
Connecticut9,2091.03×
Arkansas8,4791.16×
Mississippi8,3641.14×
Nevada7,1760.83×
Kansas6,8540.98×
Iowa6,5310.89×
Idaho4,7081.06×
West Virginia4,2301.02×
Nebraska4,1320.93×
New Mexico4,1010.92×
Maine3,6771.16×
New Hampshire3,3220.95×
Hawaii3,2590.85×
Rhode Island3,2281.14×
Montana2,2380.91×
Washington, District of Columbia2,2220.83×
Delaware2,0190.82×
Alaska1,7620.93×
South Dakota1,5580.76×
Vermont1,4640.94×
North Dakota1,3730.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peter Rabbit audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Saving3.55×Business & Career
Collectable1.8×Kids & Family
The Historian16.48×Literature
Pillow2.24×Home & Garden
Whataburger1.75×Food & Beverages
Eurail16.57×Cars & Mobility
Israel1.5×Travel & Leisure
Goop3.76×Internet & Social Media
Historic site2.93×Arts & Culture
Governor of Michigan5×Politics & Society
Grinch2.7×Movies & TV
Fairy godmother4.85×Literature
Hexbug13.63×Kids & Family
Parral, Chihuahua9.04×Travel & Leisure
Wok3.65×Food & Beverages
headspace4.94×Health
Vocal harmony2.32×Music & Radio
Hibachi3.87×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peter Rabbit audience
TraitClusterScore
Risk AppetiteTHRILL1.71
Luxury OrientationPREMIUM1.46
Family OrientationCONSERVATISM1.42
Price SensitivityPREMIUM1.32
SpiritualityBALANCE1.3
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Peter Rabbit
CountryShare
United States36.7%
United Kingdom22.0%
Australia7.1%

See Peter Rabbit audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Peter Rabbit have in United States?

Peter Rabbit has an estimated audience of 888,605 people in United States, concentrated in California and Texas.

What is the gender split and age of Peter Rabbit fans?

57.3% of Peter Rabbit fans are female, 42.7% are male, with an average age of 37.5 years.

Which brands do Peter Rabbit fans like most?

Peter Rabbit fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.66×), and Saving (3.55×) over the country average.

Where do Peter Rabbit fans live in United States?

Peter Rabbit fans in United States are most concentrated in California (reach 111,861), Texas (reach 88,687), and Florida (reach 56,054). These three regions account for the largest share of the active audience.

What other brands do Peter Rabbit fans also like?

Beyond Peter Rabbit itself, the audience over-indexes on Google Home (11.66×), Saving (3.55×), Collectable (1.8×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Rabbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.