Phil Knight Audience in United States

Phil Knight logo

Phil Knight has an estimated audience of 764,426 people in United States. 63.4% are female, 36.6% are male, average age 47.0. Top regions: California, Texas, Oregon. Top brand affinities: Enfamil, Arutz Sheva, Lebanese cuisine, Overboard (film), George Mikan.

The average Phil Knight fan in United States is 47.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include Enfamil, Arutz Sheva, Lebanese cuisine, with strongest over-indexing on Enfamil (2.1× the country average). Demographically, the Phil Knight audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Phil Knight fans

Demographic split for Phil Knight audience in United States
MetricValue
Female63.4%
Male36.6%
Average age47.0
Estimated audience size764,426

Audience persona

The typical Phil Knight fan in United States is more female, around 47.0 years old, with strong Tradition tendencies and a notable affinity for Enfamil.

Top regions in United States

Top regions ranked by reach for Phil Knight in United States
RegionReachAffinity
California89,0891.06×
Texas59,9210.91×
Oregon56,3456.43×
Florida44,4660.86×
New York43,6651.02×
Ohio25,6821.09×
Washington25,5681.67×
Illinois25,5571×
Georgia23,1620.98×
Pennsylvania22,8990.89×
Michigan19,6380.98×
North Carolina19,1850.83×
New Jersey17,8500.92×
Virginia16,0180.86×
Massachusetts15,5031.03×
Arizona14,8280.95×
Tennessee14,0180.91×
Indiana13,1820.94×
Colorado12,0021×
Maryland10,8410.82×
Missouri10,0750.82×
Wisconsin9,9270.86×
Alabama9,8990.93×
South Carolina9,8410.86×
Louisiana9,1250.93×
Minnesota8,7620.8×
Utah8,6921.27×
Oklahoma7,7400.91×
Connecticut7,1680.93×
Kentucky7,0140.73×
Nevada6,3880.86×
Iowa6,0620.96×
Kansas5,5420.92×
Mississippi4,7880.76×
Arkansas4,6770.74×
Idaho4,6391.21×
Nebraska4,1931.09×
Hawaii3,0420.93×
Washington, District of Columbia2,6901.17×
New Hampshire2,2450.75×
West Virginia2,2210.62×
Montana1,9860.94×
New Mexico1,9590.51×
Maine1,7410.64×
Rhode Island1,6920.7×
Delaware1,4470.69×
South Dakota1,3660.77×
North Dakota1,0660.68×
Alaska1,0530.64×
Vermont8260.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phil Knight audience
BrandAffinityCategory
Enfamil2.1×Kids & Family
Arutz Sheva1.52×News
Lebanese cuisine1.69×Food & Beverages
Overboard (film)1.54×Movies & TV
George Mikan3.06×Sports
Catania2.42×Travel & Leisure
Cantù1.53×Travel & Leisure
Shahid Kapoor1.81×Movies & TV
Islamic eschatology1.92×Politics & Society
Cadillac Ranch1.54×Cars & Mobility
Cachaça2.81×Food & Beverages
Roaming2.04×Technology & Electronics
Indiana University School of Medicine2.17×Business & Career
Canino2.3×Travel & Leisure
Ivana (singer)2.19×
Pyrite1.85×Business & Career
Astellas Pharma1.82×Health
Country Garden2.06×Home & Garden
Night Shift Nurses2.91×Literature
Lady Bunny1.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phil Knight audience
TraitClusterScore
TraditionCONSERVATISM1.71
SpiritualityBALANCE1.53
SustainabilityBALANCE1.51
LGBTQ+ IdentityOPEN1.5
Community OrientationOPEN1.47
Family OrientationCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Phil Knight
CountryShare
United States80.2%
Italy10.2%
Germany9.5%

See Phil Knight audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Phil Knight have in United States?

Phil Knight has an estimated audience of 764,426 people in United States, concentrated in California and Texas.

What is the gender split and age of Phil Knight fans?

63.4% of Phil Knight fans are female, 36.6% are male, with an average age of 47.0 years.

Which brands do Phil Knight fans like most?

Phil Knight fans show strongest brand affinity for Enfamil (2.1×), Arutz Sheva (1.52×), and Lebanese cuisine (1.69×) over the country average.

Where do Phil Knight fans live in United States?

Phil Knight fans in United States are most concentrated in California (reach 89,089), Texas (reach 59,921), and Oregon (reach 56,345). These three regions account for the largest share of the active audience.

What other brands do Phil Knight fans also like?

Beyond Phil Knight itself, the audience over-indexes on Arutz Sheva (1.52×), Lebanese cuisine (1.69×), Overboard (film) (1.54×), and George Mikan (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phil Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.