Rascasse Audience Intelligence

Phil Knight Audience in United States

A data profile of the people who buy, follow and care about Phil Knight in United States — modelled from more than twelve digital signal sources. Phil Knight has an estimated audience of 721,868 people in United States.

#64among Entrepreneur in United States#6869among Person in United States#1845in Business & Career

The average Phil Knight fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Oregon, Texas.

Top brand affinities include Donald Trump, CNN, X, with strongest over-indexing on Donald Trump (2.84× the country average).

Demographically, the Phil Knight audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phil Knight fan in United States is more female, around 47.0 years old, with strong Tradition tendencies and a notable affinity for Donald Trump.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phil Knight profile in United States.

Audience size
722K
in United States
Gender
63.4%♀
36.6% male
Age
47.0
average years
Country rank
#29337
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phil Knight fans

63.4% are female, 36.6% are male, average age 47.0.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Phil Knight audience in United States
MetricValue
Female63.4%
Male36.6%
Average age47.0
Estimated audience size721,868
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Phil Knight audience in United States
Age bracketShare%
16-190%
20-2918%
30-3923%
40-4920%
50+39%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Phil Knight audience comes from United States.

Worldwide audience distribution share by country for Phil Knight
CountryShare
United States78.9%
Italy10.9%
Germany10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phil Knight audience in United States is strongest.

Fig. 05

Top regions by affinity

Phil Knight fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K7.42×
02Washington~30K1.65×
03Idaho~5K1.23×
04Utah~8K1.21×
05Nebraska~4K1.11×
06Washington, District of Columbia~3K1.10×
07Indiana~10K1.01×
08Montana~2K1.00×
09Iowa~6K0.99×
10California~80K0.98×
11Ohio~20K0.97×
12Georgia~20K0.95×
13Colorado~10K0.95×
14Illinois~20K0.94×
15Massachusetts~10K0.94×
16Kansas~6K0.94×
17New York~40K0.93×
18Hawaii~3K0.93×
19Pennsylvania~20K0.91×
20Alabama~10K0.91×
21Louisiana~9K0.91×
22Connecticut~7K0.90×
23South Dakota~2K0.89×
24Michigan~20K0.88×
25New Jersey~20K0.88×
26Arizona~10K0.88×
27Oklahoma~7K0.87×
28Virginia~20K0.86×
29Wisconsin~10K0.86×
30Texas~60K0.85×
31Tennessee~10K0.85×
32North Carolina~20K0.84×
33South Carolina~10K0.83×
34Nevada~6K0.83×
35North Dakota~1K0.83×
36Minnesota~9K0.82×
37Missouri~10K0.80×
38Kentucky~8K0.80×
39New Hampshire~2K0.80×
40Alaska~1K0.80×
41Maryland~10K0.79×
42Mississippi~5K0.79×
43Arkansas~5K0.79×
44Rhode Island~2K0.79×
45Florida~40K0.78×
46Delaware~2K0.78×
47Vermont~1K0.78×
48West Virginia~3K0.72×
49Maine~2K0.71×
50New Mexico~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Phil Knight, United States
0.65×1.00×7.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phil Knight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phil Knight audience
#·InterestCategoryAffinity×
01CNNMovies & TV3.31×
02Nonprofit organizationPolitics & Society3.01×
03Cancer awarenessHealth3.01×
04TraditionPolitics & Society2.94×
05Donald TrumpPolitics & Society2.84×
06Local newsNews2.58×
07Breaking newsMovies & TV2.55×
08ReligionBusiness & Career2.50×
09Mortgage loansBusiness & Career2.43×
10XInternet & Social Media2.25×
11Health careBusiness & Career2.24×
12Country musicMusic & Radio2.21×
13InsuranceBusiness & Career2.18×
14PinterestInternet & Social Media2.05×
15MedicineBusiness & Career2.00×
16RecipesFood & Beverages1.96×
17Home improvementHome & Garden1.92×
18WalmartShopping1.88×
19Alcoholic beveragesFood & Beverages1.86×
20CookingFood & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phil Knight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phil Knight audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.94×
SpiritualityBALANCE2.50×
Need for SecurityCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phil Knight audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.24×
ExtroversionTHRILL0.32×
Risk AppetiteTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phil Knight have in United States?

Phil Knight has an estimated audience of 721,868 people in United States, concentrated in California and Oregon.

02

What is the gender split and age of Phil Knight fans?

63.4% of Phil Knight fans are female, 36.6% are male, with an average age of 47.0 years.

03

Which brands do Phil Knight fans like most?

Phil Knight fans show strongest brand affinity for Donald Trump (2.84×), CNN (3.31×), and X (2.25×) over the country average.

04

Where do Phil Knight fans live in United States?

Phil Knight fans in United States are most concentrated in California (reach ~80K), Oregon (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Phil Knight fans also like?

Beyond Phil Knight itself, the audience over-indexes on CNN (3.31×), X (2.25×), Nonprofit organization (3.01×), and Religion (2.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Phil Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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