A data profile of the people who buy, follow and care about Piet Mondrian in United States — modelled from more than twelve digital signal sources. Piet Mondrian has an estimated audience of 446,204 people in United States.
The average Piet Mondrian fan in United States is 45.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Swarovski, Innovation, Nordstrom, with strongest over-indexing on Swarovski (7.16× the country average).
Demographically, the Piet Mondrian audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Piet Mondrian fan in United States is balanced, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Swarovski.
The key figures that characterise the Piet Mondrian profile in United States.
53.7% are female, 46.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 45.3 |
| Estimated audience size | 446,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 28% |
Where the Piet Mondrian audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 1.62× | |
| 02 | New York | ~40K | 1.57× | |
| 03 | Maine | ~2K | 1.27× | |
| 04 | Massachusetts | ~10K | 1.25× | |
| 05 | Rhode Island | ~2K | 1.24× | |
| 06 | Utah | ~5K | 1.21× | |
| 07 | California | ~60K | 1.18× | |
| 08 | Vermont | <1K | 1.18× | |
| 09 | Oregon | ~6K | 1.17× | |
| 10 | Washington | ~10K | 1.16× | |
| 11 | Connecticut | ~5K | 1.16× | |
| 12 | Pennsylvania | ~20K | 1.08× | |
| 13 | Virginia | ~10K | 1.06× | |
| 14 | New Jersey | ~10K | 1.05× | |
| 15 | Indiana | ~9K | 1.05× | |
| 16 | Minnesota | ~7K | 1.05× | |
| 17 | Maryland | ~8K | 1.04× | |
| 18 | Illinois | ~20K | 1.03× | |
| 19 | Colorado | ~7K | 1.03× | |
| 20 | Kansas | ~4K | 1.03× | |
| 21 | Nebraska | ~2K | 1.02× | |
| 22 | North Carolina | ~10K | 1.00× | |
| 23 | New Mexico | ~2K | 1.00× | |
| 24 | New Hampshire | ~2K | 1.00× | |
| 25 | Texas | ~40K | 0.99× | |
| 26 | Wisconsin | ~7K | 0.99× | |
| 27 | West Virginia | ~2K | 0.99× | |
| 28 | Missouri | ~7K | 0.98× | |
| 29 | Georgia | ~10K | 0.97× | |
| 30 | Kentucky | ~5K | 0.96× | |
| 31 | Idaho | ~2K | 0.95× | |
| 32 | Alaska | <1K | 0.95× | |
| 33 | North Dakota | <1K | 0.95× | |
| 34 | Montana | ~1K | 0.94× | |
| 35 | Michigan | ~10K | 0.93× | |
| 36 | South Carolina | ~6K | 0.92× | |
| 37 | Ohio | ~10K | 0.91× | |
| 38 | Oklahoma | ~5K | 0.91× | |
| 39 | Hawaii | ~2K | 0.90× | |
| 40 | Iowa | ~3K | 0.89× | |
| 41 | Tennessee | ~8K | 0.87× | |
| 42 | Louisiana | ~5K | 0.86× | |
| 43 | South Dakota | <1K | 0.86× | |
| 44 | Arkansas | ~3K | 0.85× | |
| 45 | Mississippi | ~3K | 0.83× | |
| 46 | Florida | ~30K | 0.81× | |
| 47 | Arizona | ~8K | 0.81× | |
| 48 | Nevada | ~4K | 0.81× | |
| 49 | Alabama | ~5K | 0.79× | |
| 50 | Delaware | <1K | 0.77× |
The strongest cross-interests of the Piet Mondrian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swarovski | Fashion & Accessoires | 7.16× | ||
| 02 | Art Deco | Arts & Culture | 5.69× | ||
| 03 | Innovation | Business & Career | 3.23× | ||
| 04 | Artificial nails | Beauty & Wellness | 2.74× | ||
| 05 | American Express | Business & Career | 2.48× | ||
| 06 | Cocktail | Food & Beverages | 2.37× | ||
| 07 | Nordstrom | Shopping | 2.27× | ||
| 08 | IKEA | Home & Garden | 2.27× | ||
| 09 | Handbags | Fashion & Accessoires | 2.27× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.94× | ||
| 11 | Veganism | Food & Beverages | 1.93× | ||
| 12 | Etsy | Fashion & Accessoires | 1.90× | ||
| 13 | Wine | Food & Beverages | 1.85× | ||
| 14 | Swimming | Sports | 1.71× | ||
| 15 | Furniture | Home & Garden | 1.63× | ||
| 16 | Coupons | Shopping | 1.63× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.59× | ||
| 18 | Banking | Business & Career | 1.55× | ||
| 19 | Home improvement | Home & Garden | 1.52× | ||
| 20 | Beer | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 4.55× | |
| Design Affinity | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Extroversion | THRILL | 0.63× | |
| Family Orientation | CONSERVATISM | 0.65× |
Piet Mondrian has an estimated audience of 446,204 people in United States, concentrated in California and New York.
53.7% of Piet Mondrian fans are female, 46.3% are male, with an average age of 45.3 years.
Piet Mondrian fans show strongest brand affinity for Swarovski (7.16×), Innovation (3.23×), and Nordstrom (2.27×) over the country average.
Piet Mondrian fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Piet Mondrian itself, the audience over-indexes on Innovation (3.23×), Nordstrom (2.27×), Alcoholic beverages (1.59×), and IKEA (2.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Piet Mondrian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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