Pixie Audience in United States

Pixie has an estimated audience of 1,298,051 people in United States. 83.4% are female, 16.6% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Non-fiction books, Pinterest, Bachelor of Business Administration, Real property, Take-out.

The average Pixie fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Non-fiction books, Pinterest, Bachelor of Business Administration, with strongest over-indexing on Non-fiction books (4.44× the country average). Demographically, the Pixie audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Fictional Character

Demographics of Pixie fans

Demographic split for Pixie audience in United States
MetricValue
Female83.4%
Male16.6%
Average age37.3
Estimated audience size1,298,051

Audience persona

The typical Pixie fan in United States is more female, around 37.3 years old, with strong Creativity tendencies and a notable affinity for Non-fiction books.

Top regions in United States

Top regions ranked by reach for Pixie in United States
RegionReachAffinity
California153,2041.07×
Texas111,4151×
New York80,0071.1×
Florida76,8770.87×
Pennsylvania46,3581.06×
Illinois46,2141.07×
Michigan39,1651.15×
North Carolina38,6620.99×
Georgia38,4880.96×
Ohio38,0870.95×
Massachusetts35,6711.39×
Virginia32,1781.02×
New Jersey31,5610.96×
Washington30,8851.19×
Arizona26,3410.99×
Tennessee24,1390.93×
Maryland23,7911.07×
Colorado22,7131.11×
Indiana21,9950.93×
Minnesota20,9581.13×
Missouri20,7760.99×
Wisconsin19,7271.01×
Oregon18,5451.25×
South Carolina18,1210.93×
Kentucky16,4831.01×
Oklahoma14,3801×
Alabama14,2710.79×
Louisiana14,0310.84×
Connecticut13,3591.03×
Arkansas12,3881.16×
Iowa11,0811.04×
Utah10,8430.93×
Nevada10,8400.86×
Kansas10,2261×
Mississippi7,8020.73×
New Hampshire6,7441.32×
Nebraska6,2620.96×
Maine5,6011.2×
Idaho5,5860.86×
New Mexico5,5100.85×
West Virginia4,9900.83×
Hawaii4,9340.88×
Rhode Island4,7481.15×
Washington, District of Columbia4,2191.08×
Montana3,7311.04×
Delaware2,9630.83×
Vermont2,9481.29×
Alaska2,4900.9×
South Dakota2,3800.79×
North Dakota2,0990.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pixie audience
BrandAffinityCategory
Non-fiction books4.44×Literature
Pinterest1.64×Internet & Social Media
Bachelor of Business Administration16.81×Business & Career
Real property2.32×Home & Garden
Take-out2.06×Food & Beverages
Hair straightening2.56×Beauty & Wellness
Hairbrush3.15×Beauty & Wellness
Dentistry2.14×Business & Career
Musical theatre1.93×Movies & TV
Etsy1.79×Fashion & Accessoires
Made in USA2.26×Business & Career
Lace wig2.14×Beauty & Wellness
Hormone3.05×Health
Hair coloring2.3×Beauty & Wellness
Hair dryer2.68×Beauty & Wellness
QVC2.64×Movies & TV
Black Friday (shopping)1.7×Shopping
Hair iron2.49×Beauty & Wellness
Browser games3.91×Games
Discount stores1.67×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pixie audience
TraitClusterScore
CreativityOPEN1.39
Price SensitivityPREMIUM1.29
Design AffinityPREMIUM1.29
Family OrientationCONSERVATISM1.26
IndulgenceJOY1.22
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Pixie
CountryShare
United States37.1%
Italy13.7%
United Kingdom10.2%

See Pixie audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Pixie have in United States?

Pixie has an estimated audience of 1,298,051 people in United States, concentrated in California and Texas.

What is the gender split and age of Pixie fans?

83.4% of Pixie fans are female, 16.6% are male, with an average age of 37.3 years.

Which brands do Pixie fans like most?

Pixie fans show strongest brand affinity for Non-fiction books (4.44×), Pinterest (1.64×), and Bachelor of Business Administration (16.81×) over the country average.

Where do Pixie fans live in United States?

Pixie fans in United States are most concentrated in California (reach 153,204), Texas (reach 111,415), and New York (reach 80,007). These three regions account for the largest share of the active audience.

What other brands do Pixie fans also like?

Beyond Pixie itself, the audience over-indexes on Pinterest (1.64×), Bachelor of Business Administration (16.81×), Real property (2.32×), and Take-out (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.