Rascasse Audience Intelligence

Pixie Audience in United States

A data profile of the people who buy, follow and care about Pixie in United States — modelled from more than twelve digital signal sources. Pixie has an estimated audience of 1,296,231 people in United States.

#93among Fictional Character in United States#392in Kids & Family

The average Pixie fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Discount stores, with strongest over-indexing on Britney Spears (2.5× the country average).

Demographically, the Pixie audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pixie fan in United States is more female, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for Britney Spears.

Category: Kids & Family · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pixie profile in United States.

Audience size
1.3M
in United States
Gender
83.4%♀
16.6% male
Age
37.3
average years
Country rank
#19759
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pixie fans

83.4% are female, 16.6% are male, average age 37.3.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Pixie audience in United States
MetricValue
Female83.4%
Male16.6%
Average age37.3
Estimated audience size1,296,231
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Pixie audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3916%
40-4920%
50+19%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Pixie audience comes from United States.

Worldwide audience distribution share by country for Pixie
CountryShare
United States37.0%
Italy13.6%
United Kingdom10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pixie audience in United States is strongest.

Fig. 05

Top regions by affinity

Pixie fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.30×
02Oregon~20K1.28×
03Montana~4K1.22×
04Hawaii~7K1.21×
05Vermont~3K1.21×
06New Hampshire~6K1.20×
07Maine~5K1.15×
08Washington~30K1.13×
09California~200K1.09×
10Michigan~40K1.09×
11Rhode Island~5K1.09×
12Nebraska~7K1.07×
13Minnesota~20K1.06×
14Oklahoma~20K1.06×
15Arkansas~10K1.06×
16Washington, District of Columbia~4K1.06×
17Kentucky~20K1.05×
18New York~80K1.04×
19Colorado~20K1.04×
20Pennsylvania~40K1.03×
21Illinois~40K1.02×
22Virginia~30K1.01×
23Alaska~3K1.01×
24Maryland~20K1.00×
25Utah~10K0.99×
26Missouri~20K0.98×
27Connecticut~10K0.98×
28Iowa~10K0.98×
29Texas~100K0.97×
30North Carolina~40K0.97×
31Kansas~10K0.97×
32Georgia~40K0.95×
33Wisconsin~20K0.95×
34Arizona~20K0.94×
35Idaho~6K0.94×
36New Mexico~6K0.93×
37West Virginia~6K0.93×
38New Jersey~30K0.92×
39Ohio~40K0.91×
40Tennessee~20K0.91×
41Indiana~20K0.90×
42South Carolina~20K0.90×
43South Dakota~3K0.90×
44Louisiana~10K0.89×
45Nevada~10K0.88×
46Florida~80K0.86×
47Alabama~20K0.86×
48Delaware~3K0.86×
49North Dakota~2K0.86×
50Mississippi~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Pixie, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pixie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pixie audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.43×
02QVCMovies & TV2.83×
03BohemianismFashion & Accessoires2.75×
04Microwave ovenHome & Garden2.73×
05Britney SpearsMusic & Radio2.50×
06Anne HathawayMovies & TV2.40×
07HypermarketShopping2.31×
08Discount storesShopping2.13×
09PharmacyBusiness & Career1.99×
10Charitable organizationPolitics & Society1.83×
11Veterinary medicineBusiness & Career1.72×
12Vintage clothingFashion & Accessoires1.71×
13Hardware storeHome & Garden1.71×
14Real propertyHome & Garden1.67×
15TraditionPolitics & Society1.65×
16Shopping mallsShopping1.61×
17IKEAHome & Garden1.57×
18Organic foodFood & Beverages1.56×
19Nonprofit organizationPolitics & Society1.54×
20Subscription business modelShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pixie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pixie audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.61×
IndividualismJOY1.48×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pixie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.82×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pixie have in United States?

Pixie has an estimated audience of 1,296,231 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pixie fans?

83.4% of Pixie fans are female, 16.6% are male, with an average age of 37.3 years.

03

Which brands do Pixie fans like most?

Pixie fans show strongest brand affinity for Britney Spears (2.5×), Non-alcoholic beverage (3.43×), and Discount stores (2.13×) over the country average.

04

Where do Pixie fans live in United States?

Pixie fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pixie fans also like?

Beyond Pixie itself, the audience over-indexes on Non-alcoholic beverage (3.43×), Discount stores (2.13×), Microwave oven (2.73×), and QVC (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Pixie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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