Rascasse Audience Intelligence

Pokémon (anime) Audience in United States

A data profile of the people who buy, follow and care about Pokémon (anime) in United States — modelled from more than twelve digital signal sources. Pokémon (anime) has an estimated audience of 577,111 people in United States.

#20among Anime in United States#233among Fictional Character in United States#713in Games

The average Pokémon (anime) fan in United States is 29.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon, Anime and manga fandom, Superman, with strongest over-indexing on Pokémon (17.21× the country average).

Demographically, the Pokémon (anime) audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pokémon (anime) fan in United States is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pokémon.

Category: Games · Type: Fictional Character · Subtype: Anime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon (anime) profile in United States.

Audience size
577K
in United States
Gender
40.9%♀
59.1% male
Age
29.1
average years
Country rank
#33605
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon (anime) fans

40.9% are female, 59.1% are male, average age 29.1.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Pokémon (anime) audience in United States
MetricValue
Female40.9%
Male59.1%
Average age29.1
Estimated audience size577,111
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Pokémon (anime) audience in United States
Age bracketShare%
16-1947%
20-2924%
30-3914%
40-499%
50+5%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Pokémon (anime) audience comes from United States.

Worldwide audience distribution share by country for Pokémon (anime)
CountryShare
Brazil37.4%
United States13.2%
Japan12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon (anime) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pokémon (anime) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~10K1.27×
02Florida~50K1.21×
03Washington~10K1.18×
04Arkansas~6K1.17×
05Hawaii~3K1.16×
06New Hampshire~3K1.16×
07Kentucky~8K1.13×
08Virginia~20K1.12×
09California~70K1.11×
10Texas~60K1.11×
11Arizona~10K1.11×
12Oregon~7K1.09×
13Kansas~5K1.08×
14Pennsylvania~20K1.07×
15Oklahoma~7K1.07×
16Nevada~6K1.06×
17Maryland~10K1.05×
18Missouri~10K1.05×
19Michigan~20K1.04×
20Connecticut~6K1.04×
21Colorado~9K1.02×
22Alaska~1K1.02×
23Ohio~20K1.01×
24New Jersey~10K1.01×
25Georgia~20K1.00×
26North Carolina~20K1.00×
27New York~30K0.99×
28New Mexico~3K0.99×
29Illinois~20K0.97×
30Iowa~5K0.97×
31Maine~2K0.97×
32Delaware~2K0.97×
33Tennessee~10K0.96×
34Wisconsin~8K0.96×
35Idaho~3K0.96×
36West Virginia~3K0.96×
37Nebraska~3K0.95×
38Vermont<1K0.95×
39Massachusetts~10K0.94×
40South Carolina~8K0.94×
41Minnesota~8K0.93×
42Alabama~8K0.93×
43Mississippi~4K0.93×
44Rhode Island~2K0.93×
45South Dakota~1K0.93×
46North Dakota~1K0.93×
47Wyoming<1K0.93×
48Louisiana~7K0.92×
49Montana~1K0.90×
50Washington, District of Columbia~1K0.80×
Fig. 06

Affinity by region

Affinity by region — Pokémon (anime), United States
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon (anime) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon (anime) audience
#·InterestCategoryAffinity×
01PokémonGames17.21×
02Anime and manga fandomLiterature10.03×
03Pokémon GoGames10.01×
04Super Smash Bros.Games9.38×
05The Legend of ZeldaGames8.38×
06Collectible card gameGames7.95×
07Magic: The GatheringGames7.80×
08ZootopiaMovies & TV7.12×
09Assassin's CreedGames6.62×
10TokyoTravel & Leisure5.85×
11OtakuLiterature5.32×
12Massively multiplayer online gamesGames5.14×
13GameStopGames4.36×
14Role-playing gamesGames4.18×
15MangaLiterature4.07×
16Mobile gameGames3.77×
17ComicsLiterature3.27×
18Bass guitarMusic & Radio3.10×
19SupermanMovies & TV2.76×
20Musical instrumentMusic & Radio2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon (anime) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon (anime) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.60×
Urban LifestyleOPEN1.42×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon (anime) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
IndulgenceJOY0.65×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pokémon (anime) have in United States?

Pokémon (anime) has an estimated audience of 577,111 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pokémon (anime) fans?

40.9% of Pokémon (anime) fans are female, 59.1% are male, with an average age of 29.1 years.

03

Which brands do Pokémon (anime) fans like most?

Pokémon (anime) fans show strongest brand affinity for Pokémon (17.21×), Anime and manga fandom (10.03×), and Superman (2.76×) over the country average.

04

Where do Pokémon (anime) fans live in United States?

Pokémon (anime) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pokémon (anime) fans also like?

Beyond Pokémon (anime) itself, the audience over-indexes on Anime and manga fandom (10.03×), Superman (2.76×), Collectible card game (7.95×), and Mobile game (3.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Anime audiences in United States

See Pokémon (anime) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon (anime). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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