Pokémon (anime) Audience in United States

Pokémon (anime) logo

Pokémon (anime) has an estimated audience of 577,111 people in United States. 40.9% are female, 59.1% are male, average age 29.1. Top brand affinities: Grinch, Vocal harmony, Historic site, Dog breed, Combat sport.

Top brand affinities include Grinch, Vocal harmony, Historic site, with strongest over-indexing on Grinch (11.98× the country average). Demographically, the Pokémon (anime) audience skews more male with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Games · Type: Fictional Character · Subtype: Anime

Demographics of Pokémon (anime) fans

Demographic split for Pokémon (anime) audience in United States
MetricValue
Female40.9%
Male59.1%
Average age29.1
Estimated audience size577,111

Audience persona

The typical Pokémon (anime) fan in United States is more male, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon (anime) audience
BrandAffinityCategory
Grinch11.98×Movies & TV
Vocal harmony12.13×Music & Radio
Historic site7.45×Arts & Culture
Dog breed1.92×Pets & Animals
Combat sport2.49×Sports
La Jolla13.12×Travel & Leisure
Goop7.2×Internet & Social Media
Mathcore8.77×Music & Radio
Nebraska Cornhuskers football3.93×Sports
No Escape (1994 film)10.84×Movies & TV
Nuts (film)4.76×Movies & TV
Product design1.57×Business & Career
JDSU2.37×Business & Career
Vickie Guerrero11.57×Business & Career
Hipster6.81×Politics & Society
Bank account1.73×Business & Career
Fairy godmother5.07×Literature
Governor of Michigan4.95×Politics & Society
Jaws3.66×Movies & TV
Gift registry8.25×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon (anime) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.17
Early Adopter MentalityPOWER1.56
Urban LifestyleOPEN1.13
Social Media UsageJOY1.07
Pet OwnershipJOY1.05
Luxury OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Pokémon (anime)
CountryShare
Brazil37.4%
United States13.2%
Japan12.2%

See Pokémon (anime) audiences in other countries

More Anime audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon (anime). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.