Pokémon Merchandise Audience in United States

Pokémon Merchandise logo

Pokémon Merchandise has an estimated audience of 1,483,589 people in United States. 43.7% are female, 56.3% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Vocal harmony, Grinch, Goop, Historic site.

The average Pokémon Merchandise fan in United States is 31.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Vocal harmony, Grinch, with strongest over-indexing on Keene, New Hampshire (169.5× the country average). Demographically, the Pokémon Merchandise audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Pokémon Merchandise fans

Demographic split for Pokémon Merchandise audience in United States
MetricValue
Female43.7%
Male56.3%
Average age31.0
Estimated audience size1,483,589

Audience persona

The typical Pokémon Merchandise fan in United States is more male, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pokémon Merchandise in United States
RegionReachAffinity
California215,3911.32×
Texas143,7911.13×
Florida99,1050.99×
New York81,1080.98×
Ohio61,4051.34×
Illinois54,0901.09×
Pennsylvania53,4261.07×
Washington44,9881.51×
North Carolina42,5440.95×
Georgia40,2210.88×
Michigan39,8731.03×
Virginia37,8741.05×
New Jersey35,0460.93×
Indiana33,2431.23×
Arizona32,9861.09×
Tennessee29,7461×
Massachusetts26,8110.92×
Missouri26,6561.11×
Colorado23,8421.02×
Wisconsin22,7801.02×
Minnesota21,9641.03×
Oregon21,2371.25×
Maryland19,9680.78×
Kentucky19,0341.02×
South Carolina18,7100.84×
Oklahoma17,9151.09×
Louisiana17,0840.89×
Alabama17,0660.82×
Utah14,7321.11×
Nevada14,0830.98×
Connecticut13,8700.93×
Arkansas12,4901.02×
Kansas10,5420.9×
Iowa10,1780.83×
Hawaii9,7271.53×
Mississippi8,4360.69×
West Virginia8,3181.2×
New Mexico7,2970.98×
Idaho7,1450.96×
Nebraska6,7110.9×
New Hampshire5,4190.93×
Maine4,6150.87×
Rhode Island4,3090.91×
Montana3,7020.9×
Alaska3,2821.03×
Delaware2,8940.71×
South Dakota2,8240.82×
Washington, District of Columbia2,7870.62×
North Dakota2,5880.85×
Vermont2,4220.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon Merchandise audience
BrandAffinityCategory
Keene, New Hampshire169.5×Travel & Leisure
Vocal harmony7.46×Music & Radio
Grinch6.01×Movies & TV
Goop6.42×Internet & Social Media
Historic site4.64×Arts & Culture
Combat sport1.67×Sports
Product design1.98×Business & Career
Governor of Michigan6.78×Politics & Society
Bank account2.19×Business & Career
Elsword14.22×Games
Home equity1.67×Home & Garden
La Jolla7.77×Travel & Leisure
Wikia2.78×Internet & Social Media
Fair City57.72×Movies & TV
Wok5.32×Food & Beverages
Hibachi6.07×Food & Beverages
JDSU2.28×Business & Career
Nuts (film)4.22×Movies & TV
Google Home4.46×Technology & Electronics
Home staging3.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon Merchandise audience
TraitClusterScore
Luxury OrientationPREMIUM3.21
LGBTQ+ IdentityOPEN1.87
Early Adopter MentalityPOWER1.53
Risk AppetiteTHRILL1.51
Urban LifestyleOPEN1.26
Design AffinityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Pokémon Merchandise
CountryShare
United States93.1%
Germany1.5%
Canada1.0%

See Pokémon Merchandise audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Pokémon Merchandise have in United States?

Pokémon Merchandise has an estimated audience of 1,483,589 people in United States, concentrated in California and Texas.

What is the gender split and age of Pokémon Merchandise fans?

43.7% of Pokémon Merchandise fans are female, 56.3% are male, with an average age of 31.0 years.

Which brands do Pokémon Merchandise fans like most?

Pokémon Merchandise fans show strongest brand affinity for Keene, New Hampshire (169.5×), Vocal harmony (7.46×), and Grinch (6.01×) over the country average.

Where do Pokémon Merchandise fans live in United States?

Pokémon Merchandise fans in United States are most concentrated in California (reach 215,391), Texas (reach 143,791), and Florida (reach 99,105). These three regions account for the largest share of the active audience.

What other brands do Pokémon Merchandise fans also like?

Beyond Pokémon Merchandise itself, the audience over-indexes on Vocal harmony (7.46×), Grinch (6.01×), Goop (6.42×), and Historic site (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon Merchandise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.