Rascasse Audience Intelligence

Pokémon Merchandise Audience in United States

A data profile of the people who buy, follow and care about Pokémon Merchandise in United States — modelled from more than twelve digital signal sources. Pokémon Merchandise has an estimated audience of 2,092,310 people in United States.

#6172among Topic in United States#284in Games

The average Pokémon Merchandise fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bremont Watches, Pokémon, Anime and manga fandom, with strongest over-indexing on Bremont Watches (98.41× the country average).

Demographically, the Pokémon Merchandise audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pokémon Merchandise fan in United States is balanced, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Bremont Watches.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon Merchandise profile in United States.

Audience size
2.1M
in United States
Gender
45.5%♀
54.5% male
Age
33.2
average years
Country rank
#13746
Topic in United States
Fig. 01

Search interest · 12-month trend

+3282%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon Merchandise fans

45.5% are female, 54.5% are male, average age 33.2.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Pokémon Merchandise audience in United States
MetricValue
Female45.5%
Male54.5%
Average age33.2
Estimated audience size2,092,310
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Pokémon Merchandise audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

92.7%

of the worldwide Pokémon Merchandise audience comes from United States.

Worldwide audience distribution share by country for Pokémon Merchandise
CountryShare
United States92.7%
Canada2.1%
Germany1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon Merchandise audience in United States is strongest.

Fig. 05

Top regions by affinity

Pokémon Merchandise fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K2.90×
02California~400K1.84×
03Washington~60K1.52×
04Nevada~30K1.51×
05Oregon~30K1.36×
06Arizona~60K1.34×
07Texas~200K1.26×
08Illinois~80K1.16×
09Alaska~5K1.15×
10Wisconsin~30K1.08×
11Idaho~10K1.06×
12Utah~20K1.05×
13Rhode Island~7K1.05×
14North Dakota~4K1.05×
15Minnesota~30K1.04×
16Colorado~30K1.02×
17Florida~100K1.01×
18New Mexico~10K1.01×
19Michigan~50K1.00×
20Massachusetts~40K1.00×
21Connecticut~20K1.00×
22West Virginia~10K1.00×
23New Jersey~50K0.99×
24Oklahoma~20K0.99×
25Ohio~60K0.98×
26Indiana~40K0.98×
27Kentucky~20K0.96×
28Virginia~50K0.94×
29New Hampshire~8K0.94×
30Pennsylvania~60K0.92×
31North Carolina~60K0.91×
32Nebraska~9K0.91×
33Maryland~30K0.87×
34Delaware~5K0.87×
35New York~100K0.84×
36Tennessee~30K0.83×
37Arkansas~10K0.83×
38Kansas~10K0.83×
39Iowa~10K0.82×
40Missouri~30K0.80×
41Georgia~50K0.78×
42Maine~6K0.77×
43South Dakota~4K0.77×
44Vermont~3K0.76×
45Louisiana~20K0.75×
46Montana~4K0.75×
47South Carolina~20K0.72×
48Alabama~20K0.68×
49Washington, District of Columbia~4K0.62×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Pokémon Merchandise, United States
0.61×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon Merchandise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon Merchandise audience
#·InterestCategoryAffinity×
01Bremont WatchesFashion & Accessoires98.41×
02Frédérique ConstantFashion & Accessoires13.89×
03Ulysse NardinFashion & Accessoires12.02×
04ZenithFashion & Accessoires8.57×
05SeikoFashion & Accessoires8.25×
06PaneraiFashion & Accessoires8.09×
07PokémonGames7.53×
08Vacheron ConstantinFashion & Accessoires7.17×
09Collectible card gameGames4.45×
10Graphic novelLiterature4.45×
11Anime and manga fandomLiterature3.83×
12Micro CenterShopping3.73×
13Action role-playing gameGames3.65×
14City BankBusiness & Career3.49×
15Massively multiplayer online gamesGames3.29×
16Action-adventure gameGames2.94×
17Mobile gameGames2.60×
18MangaLiterature2.12×
19ComicsLiterature1.93×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon Merchandise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon Merchandise audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.17×
PatriotismCONSERVATISM1.60×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon Merchandise audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Community OrientationOPEN1.00×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pokémon Merchandise have in United States?

Pokémon Merchandise has an estimated audience of 2,092,310 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pokémon Merchandise fans?

45.5% of Pokémon Merchandise fans are female, 54.5% are male, with an average age of 33.2 years.

03

Which brands do Pokémon Merchandise fans like most?

Pokémon Merchandise fans show strongest brand affinity for Bremont Watches (98.41×), Pokémon (7.53×), and Anime and manga fandom (3.83×) over the country average.

04

Where do Pokémon Merchandise fans live in United States?

Pokémon Merchandise fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pokémon Merchandise fans also like?

Beyond Pokémon Merchandise itself, the audience over-indexes on Pokémon (7.53×), Anime and manga fandom (3.83×), Mobile game (2.6×), and Superman (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Pokémon Merchandise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon Merchandise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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