Popular Will Audience in United States
Popular Will has an estimated audience of 489,400 people in United States. 67.4% are female, 32.6% are male, average age 26.1. Top regions: Florida, Mississippi, Texas. Top brand affinities: El País, PSV Eindhoven, Back to the Future, FC Bayern Munich, Feyenoord.
The average Popular Will fan in United States is 26.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Mississippi, Texas. Top brand affinities include El País, PSV Eindhoven, Back to the Future, with strongest over-indexing on El País (29.07× the country average). Demographically, the Popular Will audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Political party
Demographics of Popular Will fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 26.1 |
| Estimated audience size | 489,400 |
Audience persona
The typical Popular Will fan in United States is more female, around 26.1 years old, with strong Luxury Orientation tendencies and a notable affinity for El País.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 17,166 | 0.52× |
| Mississippi | 11,709 | 2.9× |
| Texas | 10,667 | 0.25× |
| South Carolina | 10,185 | 1.38× |
| Oklahoma | 10,173 | 1.87× |
| California | 9,206 | 0.17× |
| New York | 9,079 | 0.33× |
| Indiana | 8,931 | 1× |
| Missouri | 8,649 | 1.1× |
| North Carolina | 8,304 | 0.56× |
| Ohio | 8,271 | 0.55× |
| Georgia | 8,237 | 0.55× |
| Michigan | 8,233 | 0.64× |
| Wisconsin | 8,190 | 1.11× |
| Arizona | 7,887 | 0.79× |
| Pennsylvania | 7,852 | 0.48× |
| Connecticut | 7,787 | 1.59× |
| Utah | 7,589 | 1.73× |
| Virginia | 7,540 | 0.63× |
| Maryland | 7,502 | 0.89× |
| New Jersey | 7,484 | 0.6× |
| Illinois | 7,365 | 0.45× |
| Minnesota | 7,317 | 1.04× |
| Massachusetts | 7,242 | 0.75× |
| Washington | 7,069 | 0.72× |
| Washington, District of Columbia | 4,973 | 3.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El País | 29.07× | News |
| PSV Eindhoven | 51.79× | Sports |
| Back to the Future | 16.48× | Movies & TV |
| FC Bayern Munich | 6.9× | Sports |
| Feyenoord | 39.95× | Sports |
| Manchester City F.C. | 7.88× | Sports |
| Las Vegas | 3.67× | Travel & Leisure |
| Do it yourself (DIY) | 2.49× | Home & Garden |
| FIFA Club World Cup | 12.82× | Sports |
| Comedy club | 6.26× | Movies & TV |
| Superman | 1.63× | Movies & TV |
| Manchester United F.C. | 4.41× | Sports |
| Real Madrid C.F. | 2.96× | Sports |
| Harry Potter | 2.07× | Movies & TV |
| J Balvin | 9.77× | Music & Radio |
| Personal care | 2.47× | Health |
| Table tennis | 6.85× | Sports |
| Self-awareness | 3.17× | Health |
| Saw (franchise) | 8.59× | Movies & TV |
| Deutsche Eishockey Liga | 19.49× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.03 |
| Mindfulness | BALANCE | 1.68 |
| Extroversion | THRILL | 1.58 |
| Design Affinity | PREMIUM | 1.58 |
| Sports Activity | POWER | 1.55 |
| LGBTQ+ Identity | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Brazil | 17.7% |
| Spain | 15.7% |
See Popular Will audiences in other countries
More Political party audiences in United States
- Law and Justice (5,540,817)
- Australian Labor Party (3,661,918)
- Progressive Socialist Party (2,671,667)
- Democratic Party (United States) (2,384,336)
- Republican Party (United States) (2,220,266)
Frequently asked questions
How many fans does Popular Will have in United States?
Popular Will has an estimated audience of 489,400 people in United States, concentrated in Florida and Mississippi.
What is the gender split and age of Popular Will fans?
67.4% of Popular Will fans are female, 32.6% are male, with an average age of 26.1 years.
Which brands do Popular Will fans like most?
Popular Will fans show strongest brand affinity for El País (29.07×), PSV Eindhoven (51.79×), and Back to the Future (16.48×) over the country average.
Where do Popular Will fans live in United States?
Popular Will fans in United States are most concentrated in Florida (reach 17,166), Mississippi (reach 11,709), and Texas (reach 10,667). These three regions account for the largest share of the active audience.
What other brands do Popular Will fans also like?
Beyond Popular Will itself, the audience over-indexes on PSV Eindhoven (51.79×), Back to the Future (16.48×), FC Bayern Munich (6.9×), and Feyenoord (39.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Popular Will. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.