Rascasse Audience Intelligence

Popular Will Audience in United States

A data profile of the people who buy, follow and care about Popular Will in United States — modelled from more than twelve digital signal sources. Popular Will has an estimated audience of 489,400 people in United States.

#20among Political party in United States#11495among Topic in United States#2088in Politics & Society

The average Popular Will fan in United States is 26.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include El País, Las Vegas, FIFA Club World Cup, with strongest over-indexing on El País (20.62× the country average).

Demographically, the Popular Will audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Popular Will fan in United States is more female, around 26.1 years old, with strong Mindfulness tendencies and a notable affinity for El País.

Category: Politics & Society · Type: Topic · Subtype: Political party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popular Will profile in United States.

Audience size
489K
in United States
Gender
67.4%♀
32.6% male
Age
26.1
average years
Country rank
#37139
Topic in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popular Will fans

67.4% are female, 32.6% are male, average age 26.1.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Popular Will audience in United States
MetricValue
Female67.4%
Male32.6%
Average age26.1
Estimated audience size489,400
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Popular Will audience in United States
Age bracketShare%
16-1961%
20-2919%
30-3911%
40-497%
50+3%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Popular Will audience comes from United States.

Worldwide audience distribution share by country for Popular Will
CountryShare
United States23.8%
Brazil17.7%
Spain15.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popular Will audience in United States is strongest.

Fig. 05

Top regions by affinity

Popular Will fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.27×
02Mississippi~5K1.22×
03Oklahoma~6K1.09×
04Utah~5K1.08×
05Connecticut~5K1.06×
06South Carolina~8K1.04×
07Missouri~8K1.01×
08Wisconsin~7K1.01×
09Indiana~9K1.00×
10Minnesota~7K1.00×
11Maryland~8K0.99×
12Arizona~10K0.98×
13Washington~10K0.97×
14Massachusetts~9K0.97×
15Michigan~10K0.96×
16New Jersey~10K0.96×
17Virginia~10K0.96×
18Ohio~10K0.95×
19Georgia~10K0.95×
20North Carolina~10K0.95×
21Pennsylvania~20K0.94×
22Illinois~20K0.94×
23Florida~30K0.91×
24New York~20K0.91×
25California~50K0.90×
26Texas~40K0.90×
Fig. 06

Affinity by region

Affinity by region — Popular Will, United States
0.90×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popular Will audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popular Will audience
#·InterestCategoryAffinity×
01El PaísNews20.62×
02FIFA Club World CupSports14.88×
03Saw (franchise)Movies & TV6.77×
04MadridTravel & Leisure6.31×
05BarcelonaTravel & Leisure6.22×
06Affiliate marketingBusiness & Career5.43×
07Las VegasTravel & Leisure4.31×
08Manchester City F.C.Sports3.95×
09WhataburgerFood & Beverages3.45×
10Millie Bobby BrownMovies & TV3.45×
11Natural skin careBeauty & Wellness2.99×
12CaribbeanTravel & Leisure2.65×
13Self-awarenessHealth2.64×
14Self-esteemHealth2.50×
15Do it yourself (DIY)Home & Garden2.35×
16SupermanMovies & TV1.99×
17Harry PotterMovies & TV1.98×
18FIFA World CupSports1.79×
19FloridaTravel & Leisure1.70×
20Quality of lifeHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popular Will audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popular Will audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.82×
Design AffinityPREMIUM1.74×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popular Will audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
Community OrientationOPEN0.59×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popular Will have in United States?

Popular Will has an estimated audience of 489,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Popular Will fans?

67.4% of Popular Will fans are female, 32.6% are male, with an average age of 26.1 years.

03

Which brands do Popular Will fans like most?

Popular Will fans show strongest brand affinity for El País (20.62×), Las Vegas (4.31×), and FIFA Club World Cup (14.88×) over the country average.

04

Where do Popular Will fans live in United States?

Popular Will fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Popular Will fans also like?

Beyond Popular Will itself, the audience over-indexes on Las Vegas (4.31×), FIFA Club World Cup (14.88×), Superman (1.99×), and Do it yourself (DIY) (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Political party audiences in United States

See Popular Will audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popular Will. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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