Portrait photography Audience in United States

Portrait photography has an estimated audience of 7,598,323 people in United States. 67.4% are female, 32.6% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average Portrait photography fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Portrait photography audience skews more female with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Portrait photography fans

Demographic split for Portrait photography audience in United States
MetricValue
Female67.4%
Male32.6%
Average age35.7
Estimated audience size7,598,323

Audience persona

The typical Portrait photography fan in United States is more female, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Portrait photography in United States
RegionReachAffinity
California1,180,6551.41×
Texas688,9711.05×
Florida477,4790.93×
New York429,6061.01×
Washington250,9471.65×
Illinois235,5510.93×
Pennsylvania229,4530.9×
Georgia224,1570.96×
North Carolina217,6500.95×
Ohio217,1830.93×
Arizona198,3891.28×
Virginia184,3681×
Michigan177,3440.89×
New Jersey174,7310.9×
Massachusetts161,8071.08×
Maryland146,5271.12×
Colorado144,4141.21×
Indiana141,6981.02×
Missouri129,4131.06×
Oregon123,8161.42×
Utah123,4571.81×
Tennessee120,0580.79×
Minnesota106,1730.98×
South Carolina100,7900.88×
Wisconsin95,3960.83×
Alabama84,6630.8×
Connecticut79,7631.05×
Kentucky78,4180.82×
Oklahoma76,6160.91×
Nevada75,3281.03×
Louisiana72,1350.74×
Kansas64,1061.07×
Idaho53,3341.4×
New Mexico52,9781.39×
Arkansas48,0500.77×
Iowa46,8140.75×
Mississippi43,5050.69×
Hawaii42,3861.3×
Nebraska30,1530.79×
Maine28,1721.04×
West Virginia26,6940.75×
New Hampshire25,1940.84×
Washington, District of Columbia21,9730.96×
Rhode Island20,8520.86×
Delaware17,6360.84×
Alaska17,4361.07×
Montana17,3110.82×
South Dakota14,1690.81×
Vermont11,3940.85×
Wyoming11,3861.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portrait photography audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage36×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Honda HR-V24×Cars & Mobility
Single-lens reflex camera13.62×Technology & Electronics
Houston Astros7.1×Sports
Pre-school playgroup26.82×Kids & Family
Fine-art photography6.33×Technology & Electronics
Charles, Prince of Wales18.87×Politics & Society
Los Angeles Dodgers4.95×Sports
Do it yourself (DIY)2.17×Home & Garden
Jeep Grand Cherokee7×Cars & Mobility
Hobby Lobby2.42×Home & Garden
Scooby-Doo3.08×Movies & TV
Superman1.52×Movies & TV
Travel photography3.73×Technology & Electronics
Digital camera4.7×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portrait photography audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
SustainabilityBALANCE1.65
TravellingTHRILL1.49
Luxury OrientationPREMIUM1.47
Design AffinityPREMIUM1.45
Sports ActivityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Portrait photography
CountryShare
United States13.8%
Japan12.5%
China11.3%

See Portrait photography audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Portrait photography have in United States?

Portrait photography has an estimated audience of 7,598,323 people in United States, concentrated in California and Texas.

What is the gender split and age of Portrait photography fans?

67.4% of Portrait photography fans are female, 32.6% are male, with an average age of 35.7 years.

Which brands do Portrait photography fans like most?

Portrait photography fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (36×) over the country average.

Where do Portrait photography fans live in United States?

Portrait photography fans in United States are most concentrated in California (reach 1,180,655), Texas (reach 688,971), and Florida (reach 477,479). These three regions account for the largest share of the active audience.

What other brands do Portrait photography fans also like?

Beyond Portrait photography itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (36×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portrait photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.