Possessed Audience in United States
Possessed has an estimated audience of 1,576,397 people in United States. 57.0% are female, 43.0% are male, average age 40.9. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Circle K.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (8.01× the country average). Demographically, the Possessed audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Possessed fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.9 |
| Estimated audience size | 1,576,397 |
Audience persona
The typical Possessed fan in United States is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 8.01× | Internet & Social Media |
| Capital One | 7.84× | Business & Career |
| Indeed.com | 6.45× | Business & Career |
| CarGurus | 8.5× | Cars & Mobility |
| Circle K | 8.22× | Shopping |
| DeviantArt | 8.11× | Internet & Social Media |
| Enterprise Rent-A-Car | 6.61× | Cars & Mobility |
| Hair Cuttery | 17.35× | Beauty & Wellness |
| Beetlejuice | 5.08× | Movies & TV |
| Google News | 5.85× | News |
| AccuWeather | 6.31× | Home & Garden |
| Khan Academy | 8.21× | Business & Career |
| ICloud | 8.66× | Technology & Electronics |
| Aaron Rodgers | 5.82× | Sports |
| Bruce Willis | 6.52× | Movies & TV |
| National Rugby League | 13.22× | Sports |
| Apple Store | 7.01× | Shopping |
| Kendra Scott | 8.18× | Fashion & Accessoires |
| Billy Bob Thornton | 6.53× | Movies & TV |
| Jeff Bezos | 8.32× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.8 |
| Family Orientation | CONSERVATISM | 1.41 |
| Extroversion | THRILL | 1.37 |
| Individualism | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| India | 9.8% |
| United Kingdom | 6.7% |
See Possessed audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Possessed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.