Power 99FM Philly Audience in United States

Power 99FM Philly logo

Power 99FM Philly has an estimated audience of 380,180 people in United States. 64.8% are female, 35.2% are male, average age 34.1. Top regions: Pennsylvania, New Jersey, Delaware. Top brand affinities: Mackenzie Foy, Litter box, Minnesota, Pro-Ject, Elsword.

The average Power 99FM Philly fan in United States is 34.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, Delaware. Top brand affinities include Mackenzie Foy, Litter box, Minnesota, with strongest over-indexing on Mackenzie Foy (12.55× the country average). Demographically, the Power 99FM Philly audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Power 99FM Philly fans

Demographic split for Power 99FM Philly audience in United States
MetricValue
Female64.8%
Male35.2%
Average age34.1
Estimated audience size380,180

Audience persona

The typical Power 99FM Philly fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Power 99FM Philly in United States
RegionReachAffinity
Pennsylvania158,12512.35×
New Jersey47,4144.9×
Delaware19,83018.91×
New York7,0920.33×
Virginia4,6850.51×
Maryland4,5360.69×
Florida3,7620.15×
California2,6700.06×
Texas2,4140.07×
Georgia2,1020.18×
North Carolina1,9810.17×
Massachusetts1,3260.18×
South Carolina1,1700.2×
Mississippi1,1040.35×
Illinois9400.07×
Ohio9180.08×
Alabama9140.17×
Nebraska9090.48×
Louisiana7510.15×
West Virginia7510.42×
Tennessee7170.09×
Arizona7000.09×
Arkansas6920.22×
Michigan6850.07×
Oklahoma6770.16×
Kentucky6660.14×
Washington6270.08×
Nevada6010.16×
Indiana5950.09×
Kansas5940.2×
Missouri5760.09×
Hawaii5680.35×
Iowa5640.18×
Connecticut5620.15×
South Dakota5530.63×
Wisconsin5450.1×
North Dakota5380.69×
New Hampshire5300.35×
Washington, District of Columbia5240.46×
New Mexico5160.27×
Rhode Island5120.42×
Maine5120.38×
Oregon5080.12×
Utah5050.15×
Vermont5040.75×
Minnesota4870.09×
Colorado4690.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Power 99FM Philly audience
BrandAffinityCategory
Mackenzie Foy12.55×Fashion & Accessoires
Litter box2.17×Pets & Animals
Minnesota1.59×Travel & Leisure
Pro-Ject3.58×Music & Radio
Elsword14.06×Games
Bank account1.92×Business & Career
Noodle (Gorillaz)2.68×Music & Radio
Google Wallet4.72×Technology & Electronics
3D printing1.59×Technology & Electronics
Google Photos1.52×Technology & Electronics
Penn & Teller4.95×Movies & TV
Nebraska1.54×Travel & Leisure
Sinaloa1.94×Travel & Leisure
Overtone5.06×Beauty & Wellness
Rajasthan8.28×Travel & Leisure
Ellen Burstyn3.94×Movies & TV
Commercial mortgage2.8×Business & Career
Chili con carne3.48×Food & Beverages
Mortgage insurance1.81×Business & Career
CAC 402.08×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Power 99FM Philly audience
TraitClusterScore
Luxury OrientationPREMIUM1.54
Risk AppetiteTHRILL1.49
Early Adopter MentalityPOWER1.35
Family OrientationCONSERVATISM1.32
Urban LifestyleOPEN1.27
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Power 99FM Philly
CountryShare
United States99.8%
United Kingdom0.1%
Germany0.0%

See Power 99FM Philly audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Power 99FM Philly have in United States?

Power 99FM Philly has an estimated audience of 380,180 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Power 99FM Philly fans?

64.8% of Power 99FM Philly fans are female, 35.2% are male, with an average age of 34.1 years.

Which brands do Power 99FM Philly fans like most?

Power 99FM Philly fans show strongest brand affinity for Mackenzie Foy (12.55×), Litter box (2.17×), and Minnesota (1.59×) over the country average.

Where do Power 99FM Philly fans live in United States?

Power 99FM Philly fans in United States are most concentrated in Pennsylvania (reach 158,125), New Jersey (reach 47,414), and Delaware (reach 19,830). These three regions account for the largest share of the active audience.

What other brands do Power 99FM Philly fans also like?

Beyond Power 99FM Philly itself, the audience over-indexes on Litter box (2.17×), Minnesota (1.59×), Pro-Ject (3.58×), and Elsword (14.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Power 99FM Philly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.