Prescott, Arizona Audience in United States
Prescott, Arizona has an estimated audience of 650,045 people in United States. 54.5% are female, 45.5% are male, average age 43.5. Top brand affinities: Stamp collecting, Who Wants to Be a Millionaire?, Life of Pi, Pro-Ject, Nationality.
Top brand affinities include Stamp collecting, Who Wants to Be a Millionaire?, Life of Pi, with strongest over-indexing on Stamp collecting (15.32× the country average). Demographically, the Prescott, Arizona audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Prescott, Arizona fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.5 |
| Estimated audience size | 650,045 |
Audience persona
The typical Prescott, Arizona fan in United States is balanced, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 15.32× | Home & Garden |
| Who Wants to Be a Millionaire? | 15.32× | Movies & TV |
| Life of Pi | 15.32× | Movies & TV |
| Pro-Ject | 5.23× | Music & Radio |
| Nationality | 2.53× | Politics & Society |
| Elsword | 15.32× | Games |
| Rajasthan | 15.32× | Travel & Leisure |
| Historic site | 3.84× | Arts & Culture |
| Tipsy Elves | 8.83× | Shopping |
| Omaha Storm Chasers | 15.32× | Sports |
| Jumia | 13.39× | Fashion & Accessoires |
| Hipster | 6.75× | Politics & Society |
| Regional styles of Mexican music | 1.78× | Music & Radio |
| Monogram | 2.38× | Home & Garden |
| Vocal harmony | 2.67× | Music & Radio |
| Goop | 3.09× | Internet & Social Media |
| Grinch | 2.3× | Movies & TV |
| Justice | 1.61× | Politics & Society |
| Governor of Michigan | 4.1× | Politics & Society |
| Kendra Scott | 1.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.61 |
| Mindfulness | BALANCE | 1.34 |
| Risk Appetite | THRILL | 1.33 |
| Need for Security | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.17 |
| Tradition | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.2% |
| Canada | 5.0% |
| United Kingdom | 2.9% |
See Prescott, Arizona audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
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- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Prescott, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.