Rascasse Audience Intelligence

Princess Leia Audience in United States

A data profile of the people who buy, follow and care about Princess Leia in United States — modelled from more than twelve digital signal sources. Princess Leia has an estimated audience of 1,645,343 people in United States.

#73among Fictional Character in United States#2695in Movies & TV

The average Princess Leia fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, Superman, Guardians of the Galaxy (film), with strongest over-indexing on Disneyland Paris (16.73× the country average).

Demographically, the Princess Leia audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Princess Leia fan in United States is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Princess Leia profile in United States.

Audience size
1.6M
in United States
Gender
42.8%♀
57.2% male
Age
33.4
average years
Country rank
#16553
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Princess Leia fans

42.8% are female, 57.2% are male, average age 33.4.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Princess Leia audience in United States
MetricValue
Female42.8%
Male57.2%
Average age33.4
Estimated audience size1,645,343
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Princess Leia audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3920%
40-4918%
50+8%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Princess Leia audience comes from United States.

Worldwide audience distribution share by country for Princess Leia
CountryShare
United States52.1%
United Kingdom6.8%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Princess Leia audience in United States is strongest.

Fig. 05

Top regions by affinity

Princess Leia fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.38×
02California~200K1.24×
03Idaho~10K1.23×
04Arizona~40K1.13×
05Colorado~30K1.12×
06Oregon~20K1.12×
07Montana~5K1.09×
08Washington~40K1.07×
09Oklahoma~20K1.07×
10New Mexico~9K1.07×
11Indiana~30K1.05×
12Hawaii~7K1.05×
13New Hampshire~7K1.05×
14Alaska~4K1.05×
15Texas~100K1.03×
16Florida~100K1.03×
17Kentucky~20K1.03×
18Nevada~20K1.02×
19West Virginia~8K1.02×
20Maine~6K1.02×
21Vermont~3K1.02×
22Ohio~50K1.01×
23Tennessee~30K1.01×
24Missouri~30K1.01×
25Arkansas~10K1.01×
26Kansas~10K0.99×
27North Carolina~50K0.97×
28Michigan~40K0.97×
29Massachusetts~30K0.97×
30Wisconsin~20K0.97×
31Nebraska~8K0.97×
32Rhode Island~5K0.97×
33Pennsylvania~50K0.96×
34Connecticut~20K0.96×
35Minnesota~20K0.95×
36Illinois~50K0.94×
37South Dakota~4K0.94×
38North Dakota~3K0.94×
39Virginia~40K0.93×
40Alabama~20K0.93×
41Louisiana~20K0.93×
42Iowa~10K0.93×
43Georgia~50K0.91×
44South Carolina~20K0.91×
45New York~80K0.88×
46New Jersey~40K0.87×
47Delaware~4K0.87×
48Mississippi~10K0.86×
49Maryland~20K0.83×
50Washington, District of Columbia~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Princess Leia, United States
0.81×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Princess Leia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Princess Leia audience
#·InterestCategoryAffinity×
01Lego MindstormsKids & Family27.84×
02Lego NinjagoKids & Family23.16×
03Lego Star WarsKids & Family19.85×
04Buckingham PalaceTravel & Leisure17.41×
05Disneyland ParisTravel & Leisure16.73×
06The Lego MovieMovies & TV14.61×
07Guardians of the Galaxy (film)Movies & TV11.68×
08Alvin and the ChipmunksMusic & Radio10.83×
09Superhero fictionLiterature9.76×
10Downton AbbeyMovies & TV8.71×
11Graphic novelLiterature7.84×
12Collectible card gameGames6.50×
13Brittany SnowMovies & TV5.34×
14Action-adventure gameGames4.80×
15Anime and manga fandomLiterature4.65×
16SupermanMovies & TV3.66×
17PokémonGames3.28×
18BatmanMovies & TV2.92×
19Mobile gameGames2.74×
20ComicsLiterature2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Princess Leia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Princess Leia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Pet OwnershipJOY1.76×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Princess Leia audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
Family OrientationCONSERVATISM0.76×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Princess Leia have in United States?

Princess Leia has an estimated audience of 1,645,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Princess Leia fans?

42.8% of Princess Leia fans are female, 57.2% are male, with an average age of 33.4 years.

03

Which brands do Princess Leia fans like most?

Princess Leia fans show strongest brand affinity for Disneyland Paris (16.73×), Superman (3.66×), and Guardians of the Galaxy (film) (11.68×) over the country average.

04

Where do Princess Leia fans live in United States?

Princess Leia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Princess Leia fans also like?

Beyond Princess Leia itself, the audience over-indexes on Superman (3.66×), Guardians of the Galaxy (film) (11.68×), Buckingham Palace (17.41×), and Superhero fiction (9.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Princess Leia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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