Princess Leia Audience in United States

Princess Leia has an estimated audience of 1,650,829 people in United States. 42.8% are female, 57.2% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Lego Star Wars, Disneyland Paris, Superman, Guardians of the Galaxy (film), Kia Sportage.

The average Princess Leia fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego Star Wars, Disneyland Paris, Superman, with strongest over-indexing on Lego Star Wars (67.28× the country average). Demographically, the Princess Leia audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Princess Leia fans

Demographic split for Princess Leia audience in United States
MetricValue
Female42.8%
Male57.2%
Average age33.4
Estimated audience size1,650,829

Audience persona

The typical Princess Leia fan in United States is more male, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lego Star Wars.

Top regions in United States

Top regions ranked by reach for Princess Leia in United States
RegionReachAffinity
California239,1571.32×
Texas150,2191.06×
Florida120,0821.07×
New York84,8880.92×
Pennsylvania54,8850.99×
Illinois53,4560.97×
Ohio53,0011.04×
North Carolina49,8741×
Georgia48,7320.96×
Michigan43,6461.01×
Virginia38,5370.96×
Arizona37,3981.11×
New Jersey37,3300.89×
Washington36,9221.11×
Tennessee33,0411×
Massachusetts32,1540.99×
Indiana31,9621.06×
Colorado30,5121.17×
Missouri27,3751.03×
Maryland23,7440.84×
Wisconsin23,5390.95×
Minnesota23,1580.98×
South Carolina22,8600.92×
Oregon21,8581.16×
Kentucky21,6101.04×
Alabama20,9170.91×
Utah20,2851.37×
Oklahoma20,0241.09×
Louisiana19,7940.93×
Nevada16,6921.05×
Connecticut16,0250.97×
Arkansas13,3790.98×
Iowa12,5700.92×
Kansas12,5220.96×
Mississippi11,0920.82×
Idaho9,9831.21×
New Mexico8,5211.03×
Hawaii7,8101.1×
Nebraska7,7110.93×
West Virginia7,3950.96×
New Hampshire6,9211.06×
Maine5,7080.97×
Rhode Island5,0400.96×
Montana4,8531.06×
Washington, District of Columbia4,1100.83×
Delaware3,7590.83×
South Dakota3,3420.88×
Alaska3,3340.94×
Vermont2,8680.99×
North Dakota2,8110.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Princess Leia audience
BrandAffinityCategory
Lego Star Wars67.28×Kids & Family
Disneyland Paris21.35×Travel & Leisure
Superman3.78×Movies & TV
Guardians of the Galaxy (film)14.28×Movies & TV
Kia Sportage26.16×Cars & Mobility
Houston Astros9.86×Sports
Millie Bobby Brown6.53×Movies & TV
Anthony Mackie17.73×Movies & TV
Los Angeles Dodgers6.23×Sports
Rick and Morty6.4×Movies & TV
Anime and manga fandom5.27×Literature
Doctor Strange13.51×Literature
Collectible card game6.97×Games
Lego Ninjago25.67×Kids & Family
Harry Potter2.72×Movies & TV
Comedy club6.71×Movies & TV
captain america11.57×Movies & TV
Pokémon Trading Card Game12.83×Games
Cyberpunk 207713.02×Games
Honda HR-V17.44×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Princess Leia audience
TraitClusterScore
Early Adopter MentalityPOWER1.79
LGBTQ+ IdentityOPEN1.72
Pet OwnershipJOY1.65
PatriotismCONSERVATISM1.54
SustainabilityBALANCE1.43
ExtroversionTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Princess Leia
CountryShare
United States52.3%
United Kingdom6.8%
Germany5.2%

See Princess Leia audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Princess Leia have in United States?

Princess Leia has an estimated audience of 1,650,829 people in United States, concentrated in California and Texas.

What is the gender split and age of Princess Leia fans?

42.8% of Princess Leia fans are female, 57.2% are male, with an average age of 33.4 years.

Which brands do Princess Leia fans like most?

Princess Leia fans show strongest brand affinity for Lego Star Wars (67.28×), Disneyland Paris (21.35×), and Superman (3.78×) over the country average.

Where do Princess Leia fans live in United States?

Princess Leia fans in United States are most concentrated in California (reach 239,157), Texas (reach 150,219), and Florida (reach 120,082). These three regions account for the largest share of the active audience.

What other brands do Princess Leia fans also like?

Beyond Princess Leia itself, the audience over-indexes on Disneyland Paris (21.35×), Superman (3.78×), Guardians of the Galaxy (film) (14.28×), and Kia Sportage (26.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Princess Leia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.